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- There are roughly 80 million Millennials in the U.S.
- Online & mobile channels are important to Millennials, providing the information & insights they need to find the best product or service
- It’s important for Millennials that their car represents their personality
and their accomplishments
MILLENNIALSAS CAR BUYERS
References: 1. Autotrader.com
Cleveland Construction
are willing to pay more for products that are consistent with their image4
6%
- Millennials want to buy new cars, but have trouble affording them due to economic contraints ($1.2 trillion in student loan debt)
Navigation46%
MP341%
Satellite Radio
32%Bluetooth23%
Mobile Integration
22%
72% of Younger Millennials say INFOTAINMENT features are “must-haves” when shopping for a vehicle
WHAT DO MILLENNIALS WANT IN A CAR?
style & featuresYounger Mil lennials
safety & performanceOlder Mil lennials