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The Millennial Generation has been called the ME ME ME generation, labeled narcissistic and entitled. Well, whether or not this is an accurate and fair characterization, millennials are the future lifeblood of your institution and we're here to help.
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YOU want ME togive YOU what?!
Misconceptions with & Solutions for Millennial Giving
#GENYGIVE
Harvey Simmons, EverTrue@HOSIMMONS4
Matt Siegel, University of [email protected]
Today’s Blueprint
Sketching the Millennial Portrait
7 Ways to Be Relevant to Millennials
In Practice: University of Rochester
What’s a MILLENNIAL?
19 | 31
BY DEFINITION, MILLENNIALS RANGE IN AGE...
GREATLY
Millennial Characterizations
#GENYGIVE
True or False
MILLENNIAL
Millennials are the least apt to give.
True or False
FALSE
0
25
50
75
100
GEN Y GEN X Boomers Matures
*blackbaud#GENYGIVE
Student debt effects millennial giving.
True or False
TRUE
*eduventures
TRUE
*eduventures
Meeting face-to-face is the best wayto educate Millennial donors.
True or False
*MILLENNIAL IMPACT REPORT
FALSE
This is a new thing.
7 Ways to EngageMillennials
Be Relevant to
"An obsession with simplicity [for GEN Y] is essential.
- Josh Dyksta, Writer at Fast Company
1. Make Giving Easy
#GENYGIVE
1. Make Giving Easy
"They're much more likely to find value in experiences than they are to find value in things.
- Noah Nelson, Writer at Huffington Post
2. Re-occurring Monthly Gifts
http://centennial.rice.edu/stories/youngalumni/
2. Re-occurring Monthly Gifts
“We have enough technology these days that it should be easy for you to get to know me before you reach out and start the conversation.
- Sarah Goliger, Marketing Manager at HubSpot
3. Give Context to Your Asks
3. Give Context to Your Asks
#GENYGIVE
“40% of Millennials check Facebook more than 10 times per day.
-Dan Schawbel, Founder of Millennialbranding.com
#GENYGIVE
4. Add Some Bucks to Social Media
“Only 43.6% of 18-29 year olds are employed full-time and now we have another report showing roughly 1 in 6 18-29 year olds are out of work entirely.
- Evan Feinburg, President of Generation Opportunity
5. Make them Rockstar Networkers
“ They grew up with Barney, the community-minded purple dinosaur that put sharing and fairness at the top of his to-do list. If they are going to share all of their secrets online, they expect everybody to share their secrets as well.
- Warren Wright, SVP, Life Course Associates
6. Improving Transparency
http://report.president.msu.edu/360/broad/
“ They want impact they can see, and they want to know that their own involvement has contributed to that impact.
- Next Gen Donors, #NEXTDONORS
#GENYGIVE
7. Crowdfunding
DECREASE IN UNRESTRICTED
CONSECUTIVE GIFTS
BC GOLD LEADERSHIP COUNCIL
George Eastman’s Legacy
“How much did that cup of coffee cost you?”
Senior Class Giving:Making the Transition to Alumni Giving
Recent GraduatePhilanthropy Council
George Eastman Circle“Associate” Giving
$4,000 over 5 years - Associate
GOLD is Moving the Needle!
