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Millennial Attitude May 6, 2015 Gerry McGovern [email protected] www.customercarewords.com @ gerrymcgovern

Millennial Attitude May 6, 2015 Gerry McGovern [email protected] @gerrymcgovern

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Page 2: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

2© Customer Carewords Ltd. customercarewords.com

@gerrymcgovern

Page 3: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern
Page 4: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

Ethical

Skeptical

Analytical

Cynic al

Disloyal

Millennial

Page 5: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

Better educatedPoorer

Page 6: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

6© Customer Carewords Ltd. customercarewords.com

CEOs of Standard & Poor 500 companies made 354 times the average wages of US workers in 2012.

Source: The Telegraph

Page 7: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

7© Customer Carewords Ltd. customercarewords.com

2000 2005 2010 20150%

10%

20%

30%

40%

50%

60%

70%

80%

Me & My Friends Vs Organiza-tions Me & My Friends

Organizations

Page 8: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

Millenials Generation X Baby Boomers Traditionalists

29%

32% 33%

42%

US Employee Engagement by Generation: 2014

Page 9: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

60 percent of Millennials will leave their jobs within the first 3 years, costing their employers an average of $20,000 each.

Forbes 2015

Page 10: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

10© Customer Carewords Ltd. customercarewords.com

2014

Page 11: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

“18- to 29- year-olds’ cynicism toward the political process has never been higher."

Harvard Institute of Politics Director Trey Grayson, 2014.

Page 12: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern
Page 13: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

“Before ever entering a store, 62% of Millennial shoppers already know what they want to buy through prior online research.”

Bazaarvoice, July, 2013

Page 14: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern
Page 15: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

1999 2002 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140

20

40

60

80

100

120

Advertising Spend & Click Thru Rate 1999 - 2014

Source: Google, eMarketer, Clipperton

Online advertising spend($ Billions)

Click thru rate

Page 16: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern
Page 17: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

“Streamline" experiencePrevent "distractions"

Page 18: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern
Page 19: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

Meet the Google guys!

Google News!Google Primes for Mobile Search SurgeGoogle launches Google Artist ThemesGoogle Lets AdWords Users Buy TV AdsGoogle Ads Street View To Driving DirectionsGoogle looking to map the abyss

Sergey Brin

New Improved SearchGoogle is delighted to announce the launch of our new improved search. It’s now even easier to search on our website. Read More

WELCOME TO OUR WEBSITE!!

Page 20: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern
Page 21: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern
Page 22: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

22© Customer Carewords Ltd. customercarewords.com

@gerrymcgovern

Page 23: Millennial Attitude May 6, 2015 Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

23© Customer Carewords Ltd. customercarewords.com

+353 87 238 6136

@gerrymcgovern

[email protected]

Thank youcustomercarewords.comWWW.