Military Moments

Heroes don’t wear capes – they wear dog tags. Honor those who have sacrificed so much for so many.

Military Moments

Advertising Concept: Join your audience in salute of veterans and their families.

Audience Engagement: • Members visit the contest page to submit a picture of their

special hero with a story.• They can also vote for the military charity of their choice to

receive a donation from your property. • Visitors receive a bounce back email listing the local discounts

and deals for service members and families.

Military Moments

Execute:• November

Sell To:• Unlimited Sponsors

Potential Clients:• All Military friendly local businesses or destinations

Database Drivers:• Drives people to your website to register for your database, opt-in to emails• Identifies more details about database members, including military status or

affiliation.• Encourage participating sponsors to post the link on their social media sites to

drive participation in the campaign (and into your database).

Campaign: Your business gets to be aligned with a cause near and dear to November – giving thanks to our military heroes.

Engagement: Participants click to choose a military charity to receive a donation (or a share of a donation) provided by all of the sponsors. Additionally, participants may upload a photo and/or a story about a beloved service member to be displayed proudly on our Military Moments tribute page.

Awareness: Your business will be featured on the Military Moments page and in banner ads promoting the event. Your business featured as a sponsor in emails sent to our audience inviting them to participate.

Incentives: Your special offer, logo and web link featured in an additional bounce-back email sent to opted-in entrants.

Results: A timely social campaign that associates your business with our nation’s protectors, defenders and heroes. Promotion of your business and your special discounts for service members and their families.

Military Moments

You Receive:• Your logo/link/info on Military Moments promotion page on website• Your logo/link included in two emails to our audience about the campaign• Your special offer coupon, logo/link to your website on bounce-back email to opted-

in participants• Your business mentioned in on-air/in-print promotion as sponsor of Military

Moments• Your business featured in banner ads promoting the event• Your business mentioned as a sponsor via our Social Media postings

You Provide:• Special offer/discount to promote your business• Donation to ‘winning’ charity• Promotion of Military Moments on your own website/social media sites/emails

Promotional Value: $ _____ Your Investment: $ _____

Military Moments