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A humorous (you decide) and accurate review of marketing as a firm.
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PROJECT MANAGEMENT
ADMINISTRATION
PROJECT MANAGEMENT
ADMINISTRATION&
YOUR ROLE IN MARKETING.
PROJECT MANAGEMENT
ADMINISTRATION&
YOUR ROLE IN MARKETING.
QUIZ TIME!
QUIZ TIME!
Well hello Rick
Engineering!
QUIZ TIME!
QUIZ TIME!
Say… …what a beautiful audienc
e!
QUIZ TIME!
Right you are Bob!
QUIZ TIME!
Hey Rick!
QUIZ TIME!
Are you ready for a marketing
quiz?
QUIZ TIME! You betcha Bob!
QUIZ TIME!
Un-huh!
QUIZ TIME!
Terrific! Then let’s go to the
questions!…
TRUE or FALSE
TRUE or FALSE
TRUE or FALSE
TRUE or FALSE
Marketing is something just the Marketing Department does.
False.
Marketing is something
every department
in every office does.
We do it.
San Diego
So do we.
San Diego
Tucson
Same here.
San Diego
Sacramento
Tucson
Un huh.
San Diego
San Luis Obispo
Sacramento
Tucson
We also.
San Diego
Phoenix
San Luis Obispo
Sacramento
Tucson
San Diego
Sacramento
San Luis Obispo
Phoenix
Yes. Same for us.
Riverside
Tucson
San Diego
Sacramento
San Luis Obispo
Phoenix
Riverside
Tucson Ditto.
Orange
San Diego
Sacramento
San Luis Obispo
Phoenix
Riverside
Tucson
Orange
Marketing? You bet.
Bakersfield
Nearly everything we do has a “marketing” function…
Let me explain
that further…
…by asking a few more questions
…
TRUE or FALSE
TRUE or FALSE
TRUE or FALSE
TRUE or FALSE
“Customer service” refers to just how we interact with the client.
Negatory.
“Customer service” includes how we carry ourselves.
“Customer service” includes how we carry ourselves.
How we treat our clients and each other makes a difference.
How we treat our clients and each other makes a difference.
How we treat our clients and each other makes a difference.
How we treat our clients and each other makes a difference.
Or…
How we treat our clients and each other makes a difference.
How we treat our clients and each other makes a difference.
“Customer service” includes our work product, of course:
“Customer service” includes our work product, of course:
But customer service also includes our work practices:
But customer service also includes our work practices:
…such as, phone manners:
…such as, phone manners:
…how we conduct ourselves in meetings:
…how we conduct ourselves in meetings:
…and how we treat our fellow Rick employees:
…and how we treat our fellow Rick employees:
It’s TIP TIME!
It’s TIP TIME!
Here’s a tip.
Think A.F.A.R.
Think A.F.A.R.
PPROACHABLE
APPROACHABLE: Be receptive to inquiries. Be eager to help.
PPROACHABLE
Think A.F.A.R.
AIR
FAIR: Be even handed and balanced. Take into account the issues that
others face.
AIR
Think A.F.A.R.
(again)
CCURATE
ACCURATE: When what you produce, and what you say, is factually
correct.
CCURATE
And think A.F.A.R.
ESPONSIVE
RESPONSIVE: Answer phone calls, email messages and other inquiries promptly.
ESPONSIVE
Having fun
now?
Good.
Let’s go to
another question.
TRUE or FALSE
TRUE or FALSE
TRUE or FALSE
The best way to build a business is by advertising and promotions.
TRUE or FALSE
False-a-roonie.
Firms like RICK grow primarily
due to two things...
First…
Repeat Business
Repeat Business
That’s when an
existing or former
client hires you again.
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Just look
at that!
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Repeat Business
Nice.
Second…
Referrals
Referrals
Referrals
That’s when an existing or former
client recommend
s you to another client.
Referrals
Referrals
… and then they
recommend you to other
people…
Referrals
Referrals
Referrals
Referrals
Cool, huh?
Referrals
Referrals
You bet.
Say Bob?…
What’s the first rule of marketing?
The “first rule of
marketing”?
I’m glad you asked.
1. Know your firm.
You should know some
Rick Engineering Company history.
Didja know… ?
The Rick Engineering Company has been around since…
1955?
Ranch house
s!
Mahogany TV’s!
Fins!
…and somethin
g called…!
… a computer!
Remember…
…in today’s marketplace
…
…there’s no substitute
for experience.
And the Rick Engineering Company
has over 50 years of it!
You ought to know
what services the Rick
Engineering Company
offers.
Didja know… ?
…that the Rick
Engineering Company
does…
Engineering?
Duh.
OK. That was obvious.
Did you know all of
the services Rick can provide?
CIVIL ENGINEERING
Civil…
CIVIL ENGINEERING TRAFFIC ENGINEERING
Traffic…
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES
Water…
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
Surveying…
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY
Photogrammetry…
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
Specialized
computer…
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES
GIS Services…
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
and Construction Services…
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
Whew!
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
Uh Bob
?
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
Yes?
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
There’s
more.
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
More?
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
What’ya mean
there’s more?
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
Well…
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
There’s Legal
Support…
LEGAL SUPPORT SERVICES
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
Creative Services
…
LEGAL SUPPORT SERVICES CREATIVE SERVICES
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES LEGAL SUPPORT SERVICES
CREATIVE SERVICES
Um.Excuse me,
but…
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
LandscapeArchitectur
e
LEGAL SUPPORT SERVICES CREATIVE SERVICES
LANDSCAPE ARCHITECTURE
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES LEGAL SUPPORT SERVICES
CREATIVE SERVICES
Uh… As a rule of thumb you shouldn’t
cover the hosts…
LANDSCAPE ARCHITECTURE
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES
…and Plannin
g!
LEGAL SUPPORT SERVICES CREATIVE SERVICES
LANDSCAPE ARCHITECTURE URBAN DESIGN & PLANNING
CIVIL ENGINEERING TRAFFIC ENGINEERING
WATER RESOURCES SURVEYING AND MAPPING
PHOTOGRAMMETRY SPECIALIZED COMPUTER SERVICES
GIS SERVICES CONSTRUCTION SERVICES LEGAL SUPPORT SERVICES
CREATIVE SERVICES LANDSCAPE ARCHITECTURE
Ok.I really gotta
call my agent about
this.URBAN DESIGN & PLANNING
While we wait for Bob to return, let’s look at what we’ve learned:
1. The Rick Engineering Company has been around for a long time.
This legacy of performance gives Rick a decided advantage.
For a firm in our business to thrive for over 50 years
should give our clients some reassurance that
they’ve hired a firm that knows what it’s doing.
2. The Rick Engineering Company has offers a wide range of
services.
Each of these services have stand-alone value.
Each of these services have stand-alone value.
Each of these services have stand-alone value.
But… if they are marketed as a potential array of related and
complimentary services…
there can be…
Harmony
Hey!
I’m back!!
So…
…what we are saying
is…
…let your client
know…
… that Rick offers a lot
of services…
…in addition to
the discipline
you represent.
OK. Anything else?
Rules of marketing
?
Oh yeah.
What’s the second rule of marketing?
2. Know your market.
Once you know Rick’s capabilities
and capacities...
…you can identify
potential markets for
Rick’s services.
…you should learn as much
as you can about your
market.
Maybe this question will
help...
TRUE or FALSE
TRUE or FALSE
TRUE or FALSE
TRUE or FALSE
Governments are too stretched for
resources to hire consultants.
Not exactly.
Yes. Governments are generally
revenue starved,
but…
…they still have
statutory, regulatory
and infrastructure
obligations and
responsibilities.
…like drainag
e
sewers
roads
…and development review.
But they don’t have the staff.
…and they can’t afford to
hire new people.
Especially with long term costs
related to benefits and
pensions.
So hiring consultants for the
short-term now starts to make
economic sense.
In many ways, the same can be said for
private industry,
too.
Hiring a firm like Rick can reduce
time and expense.
…and to private
firms, time is money.
So YOUR role in
marketing is pretty simple...
Perform well...
Be nice...
Keep an eye out for
opportunities...
…and you might just drum up a
little business.
