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Mike Metarko, Regional Manager ABC Company

Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

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Page 1: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

Mike Metarko, Regional Manager

ABC Company

Page 2: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

WILMINGTON REGIONALSAFETY & HEALTH SCHOOL

The 5 C’s

of Effective

Visual Employee

Communication

Page 3: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

The Top 10 Things Employees Want1. Clear Expectations

2. Recognition & Praise

3. Communication

4. Growth

5. Trust

6. Responsibility

7. Respect

8. Pride

9. Learning Opportunities

10. Sense of Achievement

The Payoff = engagement, productivity, quality, safety, lower turnover, teamwork, morale, commitment, service, sales … success!

WHAT DO EMPLOYEES WANTIN A COMPANY

Source: Rick Conlow’s eBook: How to Motivate-No-Inspire Employees: 10 Keys to Employee Engagement

Page 4: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

Dale Carnegie Training Says:

• $11 Billion lost annually due to employee turnover

• 71% of employees are not fully engaged

• Companies with engaged employees out perform others by 202%

-------------------------------------------------------

An engaged employee is more productive, happier and SAFER!!!!

SO EMPLOYEE COMMUNICATION IS SERIOUS BUSINESS

Page 5: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

AND ENGAGING EMPLOYEES IS SERIOUS BUSINESS

Gallup’s 2013 “State Of The American Workplace” Survey Findings:• The big picture – Entirely consistent with other

(equally downbeat) employee engagement surveys.  Gallup’s data shows 30% of employees Engaged, 52% Disengaged, 18% Actively Disengaged.  “These latest findings indicate that 70% of American workers are ‘not engaged’ or ‘actively disengaged’ and are emotionally disconnected from their workplaces and less likely to be productive,” states the report. “Gallup estimates that these actively disengaged employees cost the U.S. between $450 billion to $550 billion each year in lost productivity.  They are more likely to steal from their companies, negatively influence their coworkers, miss workdays, and drive customers away.”

Source: http://www.forbes.com/sites/victorlipman/2013/09/23/surprising-disturbing-facts-from-the-mother-of-all-employee-engagement-surveys/

Page 6: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

IS THIS REALLY PART OF MY JOB?

…if you’re like the typical manager, you’re spending ALL of your time in meetings and putting out fires.

Do you REALLY have the time even to think about communicating these issues, let alone trying to get this done yourself?

Page 7: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication
Page 8: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

BUT, CAN YOU AFFORD NOT TO?

Gallup’s 2013 “State Of The American Workplace” Survey Findings:• Employee engagement’s overall effect on the

bottom line – Gallup’s research notes that work units in the top 25% of their engagement database have considerably higher productivity and profitability ratings, for example, combined with less turnover and absenteeism.  “Organizations with an average of 9.3 engaged employees for every actively disengaged employee in 2010-2011 experienced 147% higher earnings per share (EPS) compared with their competition in 2011-2012,” the report states.  “In contrast, those with an average of 2.6 engaged employees for every actively disengaged employee experienced 2% lower EPS compared with their competition during that same time period.”

Source: http://www.forbes.com/sites/victorlipman/2013/09/23/surprising-disturbing-facts-from-the-mother-of-all-employee-engagement-surveys/

Page 9: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

75% of what you tell someone will be forgotten within 48 hours!

WHAT DOES THE RESEARCH SAY ABOUT COMMUNICATION?

Page 10: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

RECORD BREAKERS!!!

FORGET 110%

Page 11: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

WITH VISUAL REINFORCEMENT YOU CAN RETAIN UP 85%

Page 12: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

ADVERTISERS PUT THEIR MONEY WHERE THEIR MOUTH$ ARE

EMARKETER.COM reports the following ad expenditures in 2013:

• $66 billion - TV • $42 billion – Digital & Mobile• $18 billion - Newsprint• $16 billion - Radio• $15 billion – Magazine

Let’s steal some of their great ideas and use their research!

Page 13: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

SO WHY ARE TV NETWORKS IN BUSINESS?

• TO MAKE $$$$• HOW DO THEY MAKE $$$$?• ADVERTISING!!!!!!!!• In 60 minutes of programming,

how many are advertising?• 22 minutes!• Why not more? = more $$$$• No one will watch!

Employers need to do the same: Give employees what they want and they will watch your advertisements!

Page 14: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

Repeated Visual Exposure embeds things into our long-term memory …

and we act on them.

WHY DO I EAT FROSTED FLAKES? It’s not just because _____ ____?

Page 15: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

WE NEED VISUAL COMMUNICATION;NOW HOW DO WE MAXIMIZE IT?

Page 16: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

#1 – BE CONSISTENT

Page 17: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

CONSIDERATIONS FOR CONSISTENT COMMUNICATIONS

• Metrics:• New:• Corporate: • Dates:• Meeting Follow Up:• Goals:• Updates:• Milestones:• Schedules:• Count-ups, Count-downs:• Where is it hurting? (See next slide)

NOTE: When the event ends

- take down the sign!

Page 18: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

HERE IS WHERE IT IS HURTING COMPANIES LIKE YOURS

2013 Liberty Mutual Workplace Safety Index

Source: Liberty Mutual Insurance Company 2013 Annual Report of Scientific Activity

Page 19: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

#2 – BE CREATIVE

Page 20: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

Not just Safety messages, also think of • Customer Remarks• Performance Metrics• Recognitions and Awards• Charities/Giving Back• CATCH PEOPLE!

CREATE MESSAGES THATCOVER THE SPECTRUM

Not just EHS, also think of• Warehouse/Transportation• Production/Operations• Human Resources• Customer Service

Page 21: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

• Perspective• Variety• Humor• Tone• Copy• Accuracy• Compelling• Eye Catching

CONSIDERATIONS FORCREATIVE CONTENT

Page 22: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

GO-TOs FOR CREATIVE CONTENT

In-House• Microsoft Office files• Metrics, dashboards• Charts• Photos & Videos• Announcements & Newsletters• Training or shift schedules Purchased• Industry-specific Flash content• Safety videos• News, weather, sports &

entertainment• Custom work – agency or siteFree• Web-based videos/YouTube• Royalty-free images• Other web or corporate content

Page 23: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

ADDITIONAL IDEAS FORCREATIVITY

• Pictures and names• Employee spotlight• Feedback• Games/contests• Short term advertising campaign• Deal with the whole person (care)• Cross culture, stages

Page 24: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

HOW IS MCDONALDS CREATIVE IN THEIR ADVERTISING?

• Spend over $2 billion a year• It is more than buying a Big Mac and a

Happy Meal • It is about:

• family, good times, relaxation, getting work done, peace, fun, happiness, health, fulfillment, excitement and more!

We need to think like McDonalds when communicating with our employees!

Page 25: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

#3 – BE CELEBRATORY

C E L E B R AT E !

Page 26: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

IDEAS FOR CELEBRATORY COMMUNICATION

• KPI • Recognitions, victories, awards,

honors, milestones, contests • Special occasions & group activities.• Teams/departments• Pictures/videos• It is contagious! The Newest Addition to Our Family!

Congratulations Rebecca Smith in Shipping!Welcome home Ethan Smith – 6 lbs.!

Page 27: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

#4 - CONNECT EMOTIONALLY

Page 28: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

CONSIDERATIONS FOR CONNECTING EMOTIONALLY

So, how would you sell • Proper Lifting/Overexertion?• Lockout/Tagout?• Conflict Resolution?

Think Of Commercials• Fear-Courage• Stress-Relaxation• Security-Insecurity• Healthy-Unhealthy• Family-Loneliness• Pain-Happy• How about this dichotomy?

Page 29: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

WHY HAVE PROPER LIFTING TECHNIQUES?

• Pain• Time in rehab• Restricted lifestyle• Missing out• Lost time• Lost pay

Page 30: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication
Page 31: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

#5 – BE CONCISE

Page 32: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

DON’T MAKE THE FINEPRINT THE POINTThe Main Thing is to Keep The Main Thing The Main Thing!

The Main Point Is in the small print!

Page 33: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

PRACTICAL CONSIDERATIONS FOR CONCISENESS

• Do this after you do the first four C’s• Do you know when to stop? (110)• How long does it take to read your information?

• 15 second rule• Fast reader?

• How much information at one time• Think of TV shows –

10 min then commercials• Think of when you have your

audience to engage – 15 minute breaks and a½ hour lunch.

Page 34: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

#1 – Be Consistent

#2 – Be Creative

#3 – Be Celebratory

#4 - Connecting Emotionally

#5 – Be Concise

… and remember

RECAPPING THE 5 C’S OF VISUAL COMMUNICATION

Page 35: Mike Metarko, Regional Manager ABC Company. WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C ’s of Effective Visual Employee Communication

THANK YOU!

Stop by the Marlin Booth for easy, exciting, effective and efficient ways

to apply the 5 C’s with the top digital signage software

in the business.