SPIN THE IPAD

Mike Boring

Andrew Kranda

BA 499

Digital Age With technology

becoming more prevalent, it has started to appear in toys

Kids are more “plugged in”

Not just new digital toys-technological versions of classics

Changing Market Kids want to be

more like their parents

LeapPad-last year’s hot item

Toy sales are down Retailers are looking

to give a new look to old classics

Hot Toys

What does this mean for Marketing? Keep customers informed of “updates”

to new products Make products that are easy to use, and

mimic what parents like

Questions?

Are there any products that you could see benefiting from a technological update?

Is this a good thing? Should kids be trained in technology at such a young age?

Sources

http://www.msnbc.msn.com/id/46531977/ns/business-us_business/#.T0q_QXmnKSo

http://www.chipchick.com/2012/02/mattels-apptivity.html

http://www.amazon.com/LeapFrog-LeapPad-Explorer-Learning-Tablet/dp/B004Z7H07K

http://www.macgamestore.com/product/842/Monopoly/

http://news.cnet.com/2300-17938_105-10011322-5.html