MiGym - an overview for potential customers

Inspiring fitness by connecting people and places.

- an overview for potential customers

Monday, March 25, 13

Copyright © 2012, MiGym

Who we are and what makes us different

scalable process for launching and maintaining white label apps.

We are 100% focused on mobile and fitness industry

We have spun out of Solstice Mobile; and leverage their

J CTO

JohnCustomer Service

KalenService & Sales

JessicaUI Design

JoeTechnical

Lead

SampathSenior

Developer

GeorgeCEO


MiGym improves club engagement

MichelleThe Fitness Pro

FrankThe Maturing Adult

SharonThe Overwhelmed



The Overwhelmed

“Because life is unpredictable, but you have to work out”

• 35 yr. old professional

• Mother of two

• Often too busy to workout

• Joins fitness clubs off and on because she can’t seem to make it

• Employer subsidizes membership

Sharon Loves Convenience!

Her Club Delivers:

• Location Finder

• Class Schedules

• Mobile Calendar

• Mobile Check in

• Book-it


• She cancels her membership when she doesn’t go for a few months

• She wants to have a social connection with the club


The Maturing Adult - “The Eisenhower Segment”

His Club Delivers:

• Fitness Tracking

• Goal Setting

• Club Challenges

• Youtube Channel

• Personal Trainer booking

• Instructor Bios

“Because life is precious, and we have to work together to stay fit”

• 67 yr. old retiree

• Wants to stay active

• Needs fitness advice

• New to joining a fitness club

• Wants a solitary workout experience

• Health care company subsidizes his doctor proscribed membership

Wants to track to his goalsFrank


• Concerned about his quality of life as he ages

• Needs fitness advice, but can be shy about asking


The Fitness Pro

“Because the gym is a great place to improve people’s lives”

• 23 yr. old

• Dual income; retail & part time group x instructor

• Getting certified in personal training

• Checks out new classes often

• Spends significant % of disposable income on fitness

• Smiles all the time

Michelle

Loves to connect with members

Her Club Delivers:

• Fit Friends

• Social Check-In

• Goal Setting

• Fitness Tracking

• Scheduling

• The opportunity to help people like Sharon and Frank.


• Loves to connect with others at the club

• On a mission to look great and stay healthy


The front desk connects with members

“Because the the front desk is for connecting with members”

• Efficient check in

• Inform members:

- Promotions

- News & Events

- Closings

The Front Desk

Wants efficiency and effectiveness

MiGym Delivers:

• Streamlined Check in

• Push Notifications and Push Promotions

• Flexible Integrated Scheduling including Book-it

• Access to analytics of app usage

• Innovation and Customization options

• Build a personal connection with members

• A mobile marketing partner

• Integrated processes


International

Now translated into! Spanish! French! Italian! German! Norwegian

Language based on user handset preferences! Create a moment of WOW for multicultural member and leads! Attract international travelers

Fun Fact:18% of Americans do

not consider English to be their first language

Source: Infoplease.com



Why go “Native” for mobile app development?

Native Mobile app usage is growing -

Native apps are required for a great customer experience ! Home screen presence

! Leverages phone capabilities (e.g. camera, GPS)! Payment enablement

! Leverages notifications! Beautiful design experience! Offline access to content


MiGym is making a strong positive impression on industry leaders

CBI: “Why did you choose MiGym rather then building your own app?”

Bill McBride: IHRSA President and COO of Club One

...rather than develop our own app, it would be better to make use of a firm that’s spread the development costs across numerous clubs.

... and the app continues to evolve via our partnership with MiGym.

-See more testimonials at www.migymapp.com



Documents

MiGym - an overview for potential customers