MIGUEL CINEMAGRAPH

@WorldRemit

@AlixinLondon

2015 Global Remittances

$601bn

@WorldRemit

@AlixinLondon World Bank global remittance data, 2015

$1.9bnOvercharge for remittances to Sub-Saharan Africa, annually

$95Sending $1,000 to Sub-Saharan Africa

$74Sending $1,000 - Global Average

$54Sending $1,000 to South Asia

World Bank global remittance data, 2015Africa Progress Panel Report, 2014

@WorldRemit

@AlixinLondon

@WorldRemit

@AlixinLondon

@AlixinLondon@WorldRemit

@AlixinLondon

• Big MM face

@WorldRemit

@AlixinLondon

134 Million 2015

103 Million2014

30 Million2012

GSMA Mobile Financial Services Report, 2015

@WorldRemit

@AlixinLondon

@WorldRemit

@AlixinLondon

PR PR@WorldRemit

@AlixinLondon

Display advertising: GDN

Paid search: Google & Bing

Mobile ads

Social paid advertising:

Facebook and Twitter

Owned social channels:

Facebook and Twitter

SEARCH

SOCIAL

Media and targeted ad

placement

Community outreach events

Sender

Recipient

SMS IVR

Agent network: posters,

leaflets

Radio

SMS & IVR jingles

DIRECT

MARKETING

OFFLINE PR

Local sender market media

Local receive market media

Regional & international media

Email and promo

vouchers

DIRECT

MARKETIN

G

DIRECT MARKETING@WorldRemit

@AlixinLondon

SOCIAL@WorldRemit

@AlixinLondon

CONTENT@WorldRemit

@AlixinLondon

42%Using IM to

discuss transfer

0

50

100

150

200

250

300

Kenya Zimbabwe Tanzania

Cash pickup

Mobile Money

0

0.5

1

1.5

2

2.5

3

3.5

Kenya Zimbabwe Tanzania

Mobile Money – smaller transfers, more often

Average send amount / month Number of transfers / month

@WorldRemit

@AlixinLondon

December 2014 November 2015

-

5,000

10,000

15,000

20,000

25,000

WorldRemit transfers to Zimbabwe EcoCash Mobile Money vs cash pick-up

Cash Pick-Up Mobile Money Transfer@WorldRemit

@AlixinLondon

WorldRemit transfers to UgandaMobile Money vs cash pick-up

Cash pick-up Mobile Money transfer