mifaPAPER 1

www.mifa.com.myEdited by Leong Wong

THE POWER OF NOW4 October 2010 Edition 1

Maxis will offer 13 million customers a custom-made interface connecting all sides of the fashion community and share unique style contents related to M-IFW’10 to mobile and online devices.

The future is here. Malaysia’s leading integrated services provider, Maxis, once again presents the country’s most anticipated fashion trade event, the Malaysia-International Fashion Week 2010 (M-IFW’10).

According to Maxis’ Vice President and Head of Products, Devices and Innovation, T. Kugan, “As an integrated services provider, Maxis is committed to giving individuals and communities more enriching and intuitive ways to live, work and play with access to innovative contents and services over a converged network.”

“With the world growing closer than ever in the digital sphere; compelling new ways to deliver a multidimensional experience to multiple screens; and the growing ability of the digital platform to respond to individual profiles - Maxis will lead the path in giving each of its customers, both virtual and real-world, fashion-related opportunities and experiences.”

He reveals that Maxis’ second consecutive engagement with M-IFW’10, the country’s premier fashion platform, will see Maxis launching a custom-made interface that connects all sides of the fashion community, and sharing unique style contents related to M-IFW’10 with 13 million Maxis customers to their mobile and online devices.

“Fashion is more than ever being talked about, consumed, and created through social networks, new tools and models of e- and m-commerce, and the proliferation of online style editorial which is interactive and engaging,” says Kugan.

“Maxis will work together with mifa and with Malaysian designers to bring Malaysian fashion onto a new platform of commercial and creative exchange, offering an integration of services and contents from one reference point. As a regional leader in content, our vision is simple - to enable the creation of creative, rich and portable content which will enrich our customers’ lives. Maxis currently leads in the mobile content sphere with a non-voice revenue percentage of 36.6% of mobile revenue and 6.7 million mobile internet customers, about 50% of our entire customer base. We intend to continue setting new standards in mobile content through innovative partnerships, while simultaneously enabling seamless delivery to our customers through innovative device offerings and a modernised network.

“So whether you’re a young Malaysian designer looking for a global reach or a style setter from somewhere else looking for that rare find, you’ll reach your objective and find your perfect fit at M-IFW’10 and also – at a single stylish address accessible from any connected device.”

To formalise the partnership to deliver fashion on a digital platform, Kugan presented the official joint logo of M-IFW’10 to Mr Heah Sieu Lay, chairman of the event’s organising company, the Malaysian International Fashion Alliance (mifa).

Mifa’s chief executive officer Syeba Yip was appreciative of Maxis’ renewed support as Presenter of M-IFW’10, anticipating that a new

level of benefits for local designers and the overall fashion industry will arise from the collaboration.

Yip says, “New technology is driving more people to connect and interact; both online and in the real world. These new media channels are bringing likeminded people with common interests together regardless of where they work and live. Thanks to Maxis, our designers can now connect with trade professionals and fashion lovers from around the world, and gain access to new and previously untapped markets.”

“Mifa has always pledged to move Malaysian fashion ahead with M-IFW and our collaboration with Maxis further augments the ongoing efforts that we’ve put in for the past eight years.”

The Fab 5

Mr T. Kugan

Left to Right : Mr T. Kugan, Mr Heah Sieu Lay and Ms Syeba Yip

After its initial foray into e-commerce last year, with ten top Malaysian designers setting up their own online eBay stores, mifa will take Malaysian fashion even further forward into that new realm which integrates fashion and technology.

Known for her visionary raising of the bar for local fashion, Yip intends to lead in establishing Malaysian fashion’s digital footprint, translating its creative highlights and restless energy into new fashion platforms being built through evolving social media and the ‘online, all-the-time’ way of life.

It hasn’t escaped her eye for detail that new media tools and services are creating an unprecedented, digitally accessible fashion industry in which it’s easier than ever to participate in fashion as a creator, brand, retailer, blogger, or style consumer, in ways that nourish each other.

Yip commends Malaysian fashion blogs-slash-shops for their entrepreneurial spirit and independent growth of a new channel for fashion participation and commerce. She sees much further opportunity for the present number of protagonists to burgeon and contribute, thanks to e-commerce’s rapidly ramping development, to a fashion conversation and exchange which will match talents with well-informed, highly individual tastes.

but with the new portal with Maxis going live, we’ll have a rich concentration of multimedia materials and a full, customisable, on-demand experience of every aspect of M-IFW’10, accessible to 13 million Maxis customers from all personal devices.”

Adds T Kugan from Maxis, “Communications technology is encouraging people to connect on all levels, exchanging ideas at anytime in words, pictures and video, stirring a simmering pot of experiences, skills and perceptions. This has a very real effect individually and collectively on the value of everyday life and dreams, including in the realm of fashion. Widespread connectivity on an integrated platform has and will create new interest in fashion from non-traditional audiences, ultimately enabling fashion to move from the world of the habitual into various new and exciting platforms with ease.”

Yip summarises, “The fashion landscape welcomes new influencers who are creative leaders in their field. In Maxis, mifa now has an integrated services partner which is a specialist in creating innovative customer experiences bringing together the best of communications channels and conversation-worthy content, keeping more Malaysians connected to the world of their interests.”

“mifa’s revamped website will also be more integrated and interactive to give online visitors more insights and value,” says Yip. “We already have an ongoing Facebook and Twitter presence

MOVING FASHION ONWARDS INTO CYBERSPACE

MAINSTREAM NEW MEDIA

Mr Jean Pascal van Overbeke, Chief Operating Officer of Maxis

Mr Overbeke holding a forum with the designers

Highlights of M-IFW’10• Launch of Maxis’ online/mobile fashion portal• A charity children’s fashion show titled ‘mifa Fashion Gives Back’ for the opening slot, along with a special preview exhibition of miniature human sculptures in various artistically rendered dioramas• A solo photo exhibition featuring 100 iconic Malaysian personalities by Malaysia’s very own Mario Testino, Japan-trained professional photographer Bustamam Mokhtar• Mifa’s online TV series, Who’s Next Model Search & Who’s Next Designer Search hosted by Face of M-IFW’10, Kavita Sidhu, and top model Deborah Henry respectively, will also be shown on mifa’s revamped online portal• Malaysian-International Fashion Awards (M-IFA) Gala• Five award-winning models from China via a special collaboration with China Bentley Culture Development Company Limited• Paris Contest where one lucky Grand Prize winner will have a chance to travel to Paris with mifa and witness an actual fashion shoot for Glam magazine featuring Deborah Henry • Bumiputra Designers Association (BDA), Young Designers Arena ( YODA), the Islamic Fashion Festival (IFF) and the Malaysian Official Designers’ Association (MODA) are expected to put on an outstanding case for the full leap ahead of local talents

The five-day M-IFW’10 will feature 18 fashion showcases from 70 of Malaysia’s top designers as well as international designers and brands; with buyers and media mavens from Asia, Europe and Australia, converging at the Pavilion Kuala Lumpur.

It seems a foregone conclusion that traditional media is finding it close to impossible to keep up with the immediacy of reporting by online media. The fight for advertising dollars is increasingly heating up as more brands wise up to the influence wielded by the ‘bloguls’, new media/blog moguls who are now dictating the pulse of the information superhighway with fast, in-your-face facts.

“We now live in a world where every major (and insignificant) event can be packaged into 140 characters, a world where a single entity – albeit a famous one like Ashton Kutcher – can defeat a media behemoth like CNN in a Twitter popularity contest,” says Yip. “The world is moving at the behest of Generation Right Now, where even email is considered old school.”

No lesser than Mesdames Wintour et cie befittingly acknowledge the rising influence of street-style photographers, fashion bloggers and tweeters, and their steady encroachment into the traditional enclaves of print media – while opening up a multitude of conversations and interfaces accessible by all.

Print media is secretly seething as their longheld dominion over the front rows of Paris, New York and Milan fashion weeks has been eroded, chipped away by starry new media ilk, such as that power couple of the fashion blogosphere - street photographer Scott Schuman (of The Sartorialist) and his partner Garance Doré (of Garance Doré).

The partners in live and ruling online style reporters churn out fresh commentary while models are still wafting off the runway, prompting the doyennes of the print magazine establishment to launch latest blazing application and data offensives rather than serve up cold commentary on thick grammage months afterwards.

It’s increasingly undeniable that no one escapes from the power of the internet to cast a wide and original spell. When was the last time if ever, Marc Jacobs named a bag after a fashion editor? But he did just that for the Philippines’ style blogger Bryan Boy!

The power balance has shifted and critics cannot deny facts (or figures) like the USD183million turnover recorded by online fashion retail site, Net-A-Porter. Former fashion journalist, Natalie Massenet’s master stroke of creating a customer-skewed, luxury label purveyor has procured must-have items from over 300 designer labels for style-starved fashionistas in countries like Estonia, Chile

and dare I say, Malaysia who can now get their hands on that Rick Owens jacket and Temperley London tunic instead of merely poring over them inside the pages of a magazine.

Even the world’s most populous nation, China does not escape being cut into a new cloth. When the country’s netizens proclaimed as style icon, a Chinese vagrant nicknamed Brother Sharp known for his ‘homeless chic’, London’s The Independent devoted a full page to the stylish beggar and how he’s inspired several fashion collections.

The Net phenomenon doesn’t end there. Just flick through current issues of Vogue China and you’re likely to see fashion spreads featuring young albeit influential fashion bloggers garbed in the latest designers togs and touting totemic bags previously reserved for Hollywood elite and international pop stars. You’ll then go on to read (and be refreshed by) their holdings forth on the hottest items in fashion, music, design, travel, food, art, etc. in accepted tribute to their health-giving opinions.

This signifies that it takes little more than an airy swipe of a hand (over a touch screen, perhaps) to collectively make or break a brand; to catapult unknown individuals from obscurity to global fame; to cause companies to pull the plug on soon-to-be-launched products - or to change the political outlook of a nation.

If that’s not power, we don’t know what is.

The Malaysia-International Fashion Week 2010 (M-IFW'10) is organised by the Malaysian International Fashion Alliance (mifa) in partnership with Malaysia’s leading integrated services provider and Main Presenter Maxis. Officially endorsed by Matrade, M-IFW’10 is scheduled to be held from 2 - 6 November 2010 at Pavilion Kuala Lumpur as its Official Venue. Major sponsors for M-IFW’10 include Enrich Malaysia Airlines (Partner Sponsor) and Tiffany & Co. (Official Jewelry Partner) while key partners are The Star, The Edge, New Straits Times, Glam, Nu You, Female, and Homme (Official Media Partners) and Rosemount (Official Wine), MAC (Official Make-up), Alfo Lighting (Official Lighting), Miko Galere (Official Hair Studio (Event)), Andrewsmodels (Official Modelling Agency), with Event Partners Century Music Marketing, Neo Media, and White Studio. Mifa’s online TV partners are Snips Salon (Official Hair and Makeup Team (online)), Mary Chia (Official Beauty & Slimming Specialist), mydentist Sdn Bhd (Official Dentist), Roxy, Morgan de Toi, Simones Models, and Starhouse.

Bryan Boy, Blogger Extraordinaire - attended M-IFW in 2008

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www.mifa.com.myThe Pulse Of KL Fashion

FIND OUT WHO’S NEXT? to follow in the hallowed footsteps

of Farah Khan & Bernard Chandran

COMING SOON!Life-changing experiences

Food for Fashion

BEHIND-THE-SCENES brought to you by Enrich Malaysia

Airlines – your all-access pass to first-hand, exclusive insider view of

M-IFW & its fringe events

Mifa’s moving fashion into the future – online into the borderless cyberworld!

Let us be your hub for the latest fashion updates, rants and raves of who’s hot or what’s haute, tips and tricks of the trade, vital news and expert views that fashion your world.

Like mifa on Facebook now and you may just win yourself some fabulous gifts from M.A.C.!Find us on: www.facebook.com/mifa.malaysia

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Who’s Next?

This year mifa is introducing something entirely new. We are introducing the Who’s Next Designer Search Contest and Who’s Next Model Search Contest. It will be an exciting M-IFW 2010, as mifa has ‘upped’ the ante for our participants by giving them an opportunity to be justly rewarded with a better recognition. We feel that our young designers and models coming onto the fashion scene are mature and more ready for the challenge this year. That goes to say a lot about the maturing of Malaysian fashion.

This category is in fact an evolution of mifa’s annual young designer competition, which was formerly known as the mifa8 and 10 Rising Stars. This year we decided to introduce a more challenging way to find our Star in this category. And the named winner will receive a welcome help in starting out in the competitive world of fashion, and we believe it will help push the level of creativity even further and also even put it to the test.

Who is better to host the programme than Ms Deborah Henry? She is young and experienced in the fashion world as a model and host, and furthermore has developed a highly sophisticated sense of style. Co-hosting the contest is Dato’ Bernard Chandran, who is vastly experienced and is the owner and designer of an extremely successful fashion house, Bernard Chandran. He will be the mentor who will guide the young designers throughout the contest, and together with other fashion and corporate personalities, they will be contributing their vast experience and help the young designers in being a successful winner.

WHO’S NEXT DESIGNER SEARCH CONTEST

Mifa in search of the Top designer and Model for 2010.

Chow Yao Xian

Chan Siew Le

Hayden Koh

Lee Looi Teng

Hyacinthe Kaur

In addition, inspiration is an important element in design, and every designer needs a muse, to inspire him or her in their creativity. Once again the beautiful and chic Ms Henry will be their muse. The designer will have to style Deborah Henry for a red-carpet look. Further tasks that lie ahead on their road to being the winning designer requires them to design a template for their ideal online store and then design and produce a collection for the M-IFW 2010.

These points translate into a designer who is creative, business - savvy, marketing - oriented, commercially viable and is capable and quick in moving with today’s fast changing trends in their design and commercial challenges.

And more excitingly, to help garner more exposure not just locally but also throughout the region if not the world, the contest will be streamed on the online TV channel on mifa’s official website.

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The glamour, the dazzling glitz and the moniker of ‘Birds of Paradise’ are synonymous and often attached to the fashion models. It is not just about beauty, it’s also about possessing the will power and confidence of oneself to get them onto the super competitive stage of modelling, be it local or international. The excitement of the model search contest and the process of getting there can be viewed on the online TV Channel on mifa’s official website.

At the end of all this, the Winner will be able to walk away with a dream prize and access to all the help he or she needs to start up his or her fashion empire.

The Grand Prize winner of Who’s Next Designer Search will receive assistance for the production of 22 outfits for their S/S 2011 collection comprising:

• RM30,000 cash from Maxis, • RM70,000 worth of support inclusive of textile, • business coaching/guidance by Sophie Van de Venne,• business set-up & support from mifa including providing for the winner’s participation in Who's Next in Paris (including air ticket & accommodation) and the support to start-up an online store,• be entitled to the rare opportunity to design a pareo/scarf for Enrich Malaysia Airlines – Temptations in-flight catalogue.

WHO’S NEXT MODEL SEARCH CONTEST

Olivia KooSilas Liew

Alan Ooi

Deanna

GabrielleAnna

Michelle ShiaWilliam Sim

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The Grand Prize winner of the Who’s Next Model Search will walk away with a total of RM100,000 worth of prizes, comprising:

• RM30,000 contract for 1 year from andrewsmodels• RM50,000 contract for 1 year from mifa• RM20,000 contract from a fashion label as their face for 1 year• Mary Chia slimming sessions• Mary Chia facial treatments• Catwalk training• Dietitian consultancy • Merchandise from Tiffany & Co. • RM5,000 worth of merchandise from Roxy• RM5,000 worth of services from mydentist Sdn Bhd• RM2,000 worth of merchandise from Morgan de Toi

The final judging for both the Designer and Model Contest will take place on the 3rd November at 2.30pm, and the result will be announced in the M-IFA Gala on 6th November at 8.00pm.

The aim of the contest is to focus on the real-life aspects of the world of the modelling business; the practicalities, groundwork, industry demands and job expectations, thus enabling the models to be well prepared to cope with the rigour of their profession. The search aims in finding the 10 aspiring glamazons and then to groom them for the runway glory, and they will debut at the Malaysia-International Fashion Week 2010.

The contest will be hosted by the vivacious, gorgeous and sophisticated Ms Kavita Sidhu, who is a veteran in the world of modeling and one of the very few who can claim to be an international top model and she is also an actress and producer. There isn’t a better host out there, and together with the other top players in the industry, like Dato’ Farah Khan, Mr Andrew Tan of andrewsmodels, they will mentor, prim and prepare the models for what awaits them in the real world of fashion. A team of industry bests: Snips Salon, MAC and andrewsmodels, will advise the models in achieving the ideal ‘runway model’ look. They will also undergo a series of photoshoots and will be judged on their performance there and on their final task, which is to walk on the runway of M-IFW 2010 for the contestants of the Who’s Next Designer Search.

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Syakella

StephanieRenneeAlia

Eleen

Eika

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Nathalie Arbefeuille at Nathalie’s Gourmet Studio, where the invited guests were given a chance to learn how to prepare three dishes from scratch. The next segment was the Practical Life Coaching exercise, which was conducted by the qualified life and career coach Ms Sophie Van de Venne. All in all, the evening was delightful and everyone had a great time!

Q : I’m sure that your guests enjoyed themselves; do you mind telling us who were these lucky guests?

The guests we invited were all senior

female media executives and corporate sponsors, they are Yang Mulia Raja Dato’ Nordiana Zainal Shah, General Manager of Marketing of Enrich Malaysia Airlines; Datin Azliza Ahmad Tajuddin, CEO of Blu Inc; Ms June Wong, Managing Editor of Star Publications, Ms Joyce Yap, CEO (Retail) of Pavilion Kuala Lumpur and Ms Rozina Aziz, General Manager of Astro Awani. These special ladies have been great supporters of M-IFW for the past seven years, and we also took the opportunity to present them with tokens of appreciation for their support.

Q : You mentioned earlier about ‘Larger Than Life’. Can you tell us what it is? What does it represent?

The ‘Larger Than Life’ is one of the key campaigns for the M-IFW’10 and it features 5 strong ladies and they are the inimitable Dato’ Farah Khan, the elegant Raja Dato’ Nordiana Zainal Shah, the vivacious Kavita Sidhu, the beautiful Deborah Henry and myself. These ladies are the perfect embodiment of their respective vocations whom each has left an indelible mark in the industry they are in; playing the role of a mentor, educator, strategist, motivator and change agent to all

the up and coming young professional women out there. Their collective dynamism will also be the catalyst for the betterment of M-IFW ’10 and the fashion industry in Malaysia.

Q : We have heard that Bustamam will be involved in this year’s M-IFW. In what capacity is he involved?

As we all know, Bustaman Mokhtar is a national icon and has certainly contributed greatly to our fashion scene. He has taken some of the most memorable fashion spreads ever and has captured stunning and glamorous images of Malaysian

royalties and celebrities throughout his long career behind the lense. We are so glad and honoured to be able to pay a tribute to his spectacular career in the form of an exhibition which will take place from the 25th October in Pavilion KL for 2 weeks. The exhibition will showcase 100 iconic personalities that Bustamam has photographed over the years. With three Prime Ministers of Malaysia, including our current Prime Minister in his collection, he is the most prolific photographer in Malaysia. To grace the auspicious event, the 100 personalities whose images will be exhibited, will be invited to attend the opening of the exhibition, and a Guest of Honour will be invited to launch the exhibition. So please visit the exhibition and let the Master show you what makes a fantastic portrait.

Q : There is also a charity event that is organised by mifa, can you tell us more about that?

This year, mifa wants to give something back to the society, and we have decided it is the time we perform social duty by conducting a charity campaign titled 'mifa’s Fashion Gives Back'. The soft launch of this campaign will take place during the Charity Children Fashion Showcase on the 2nd November 2010, which happens to be the opening show of the M-IFW 2010. The fashion show will be followed by a series of fringe activities leading up to a grand gala in June 2011. All the funds raised will be channeled to selected children organisations and a committee will be set-up to ensure the transparency of the fund raising process. Once again we have enlisted our celebrity host and model Ms Deborah Henry to spearhead the sponsorship efforts to garner support for the charity project. The funds will be raised by auctioning off art pieces by a famous local sculptor, Mr Khing Chan, who will be sculpting figurines of famous local and international fashion personalities dressed in local designer gowns. The figurines will come alongside limited edition products from our sponsors and partners.

Q : You are obviously the best person to talk about the M-IFW 2010. I heard that you have a list of very exciting events leading up to the event. It seems to have either grown or there is something different; can you elaborate on that?

This year indeed will be a very exciting year, as at mifa, we try to be different every time, by adding some new elements so that we can stay fresh and exciting from year to year. I guess that’s the way we grow. So this year we have a list of activities lined up, some of which are different from the previous years. And most of all these events are in collaboration with our generous sponsors. Q : Sounds very intriguing and exciting. Can you share with us what you have lined up for the campaign for M-IFW 2010?

Of course I will be more than happy to tell you. We kick-started our campaign with a very interesting evening of French cooking lessons with our key media partners and sponsors on the 16th of June. This event served as a preview of our ‘Larger Than Life’ campaign, which is a key component of M-IFW this year. The French cooking lesson segment was conducted by Chef

Q : Lots of readers would be interested, I am sure, to know if mifa is inviting any international top models to grace the M-IFW 2010? And if yes who might they be?

Well, the M-IFW will not be considered an international event if we did not have foreign supermodels gracing the shows. This year we have the privilege of collaborating with China Bentley Culture Development Co. Ltd and we have invited 5 top supermodels from Beijing to grace the runway at M-IFW 2010 as guest models. All the invited models (Zhang Zi Jun, Zhang Shu Yang, Mao Huan, Wang Jia Ying and Yan Qing Yao) have won various modeling contests in China. It will be a beautiful M-IFW this 2010, especially with the presence of these gorgeous models!

Q : Due to its raving successful presence last year at M-IFW 2009, will IBM by Matrade be making its presence felt once again this year?

Oh yes very much so. It was such a success that we were more than happy to invite them to come back for this year. MATRADE’s Individual Business Matching (IBM) sessions have benefited the local fashion designers tremendously and helped to facilitate trade between the Malaysian designers and foreign buyers by pairing/ matching interested buyers with the right group of designers.
















Mifa no longer just produces the M-IFW every year; the organisation has expanded its activities to include holding several fringe events and showcases leading up to the main event. This year will be a spectacular year and it will be bigger than the last, as mifa will be hosting a long list of events which will campaign for the M-IFW 2010. This year is certainly an exciting year if the list of highlights is anything to go by. Let’s find out what mifa has in store for this year, and who is better to tell us that than mifa’s CEO, Ms Syeba Yip.





Extravaganza mifaMs Syeba Yip, CEO of Mifa reveals what lies ahead leading up to the M-IFW’10

Ms Syeba Yip

The Proud Chefs: Datin Azliza, Ms June Wong and Ms Catherine Chin

Ms Joyce Yap giving it a try

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Datuk Seri Najib Razak

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Tun Abdullah Badawi

Tun Dr Mahathir MohamadMr Khing ChanMr Bustamam Mokhtar

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There seems to be a lot happening with the

M-IFW this year. So stay tuned and keep an eye

out for the up and coming events by logging

onto mifa’s website – www.mifa.com.my and

also check out our Facebook page for

constant updates and contests –

www.facebook.com/mifa.malaysia.

Mao Huan Yan Qing Yao

Zhang Shu Yang Wang Jia Ying

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Main Presenter

Partner Sponsor O�cial Jewelry Partner O�cial Venue

Media Partners

Endorsed ByOrganiser

Thank Youmifa would like to convey our deepest gratitude

to our sponsors and partners

• Limkokwing University of Creative Technology - Floor Management • Malaysian Institute of Art - Backstage Management• China Bentley Cultural Development Co. Ltd.• Diva Productions• Faces Model Management

• PJ College of Art & Design

• SML Fashion Academy

• Carven Academy

• Raffles International College Kuala Lumpur• GMA Network Inc

O�cial Hair & Make Up Team (online)

Associations

O�cial LightingO�cial Make-Up O�cial Modeling Agency O�cial Hair Studio (event)O�cial Wine

Online Partners

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Event Partners

Fashion’s ‘Larger – Than – Life’A burning Passion. An Eye for Details. The Art of Good Design.

Some love it while others are enslaved by it. Is it any wonder that FASHION is ‘larger-than-life’?For the forthcoming Malaysia-International Fashion Week 2010 (M-IFW’10), get ready to ascend the heights

of style with the Malaysian International Fashion Alliance or mifa’s Fabulous Five in Fashion. They are:

Kavita SidhuThe Face

Deborah HenryThe Guardian Angel

Dato’ Farah KhanThe Fashion Icon Raja Dato’ Nordiana

The Runway Princess

Syeba YipThe Organiser

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www.mifa.com.my

Find us on www.facebook.com/mifa.malaysia or follow us on twitter.com/itsmifa

The Founder and President of the Melium Group, Dato’ Farah is also the brainchild behind the Farah Khan label. The über chic fashion icon will motivate and mentor the �nalists of mifa’s Who’s Next Designer Search and Model Search.

The elegant and gracious Raja Dato’ Nordiana Zainal Shah will open all doors to you with her exclusive no holds barred “Behind-The-Scenes brought to you by Enrich Malaysia Airlines” on mifa’s online TV.

Tall, slinky and stylish, supermodel/actress/ producer Kavita Sidhu is the face of M-IFW ’10, and will be the guiding light for fresh-faced, aspiring models in her quest to transform them into polished catwalk talents of international caliber for mifa’s Who’s Next – Model Search.

The former Beauty Queen, model and spokesperson for World Vision, Deborah Henry will be helming the Who’s Next – Designer Search. She will impart her experience by guiding, counseling and connecting the budding designing talents with a special panel of fashion industry veterans.

The statuesque and chic Ms Syeba Yip needs no introduction. The founder and organiser of the M-IFW will be giving the emerging designers a chance to showcase their talent via a special feature on emerging designers on mifa’s o�cial website and online TV programme.

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mifaPAPER 1