Presented by: Team Three

Team Three started it’s research by performing SWOT analy-sis to determine Midtown’s strengths and weaknesses.

Midtown’s website strengths include:��VRPH�VRFLDO�PHGLD��7ZLWWHU�DQG�)DFHERRN���1LJKWOLIH��,QYHVWPHQW�LQ�UHGHVLJQLQJ�LW·V�LQIUXVWUXFWXUH��$UW�6FHQH��,QIRUPDWLRQ�RQ�ZHEVLWH

Midtown’s website weaknesses include:��:HEVLWH�GHVLJQ�� �1HHGV�WR�EH�XVHU�DQG�IDPLO\�IULHQGO\���,QVWDJUDP�DQG�EORJ�QHHGV�PDMRU�XSGDWHV

OPPORTUNITYPARKING, ROUTES & TIMES

ABOUT CULTURE COMMUNITY ENVIRONMENT OPPORTUNITIES

MURALS OF MIDTOWNMidtown’s rich culture affords residents as well as visitors with inspiring public art displays such as murals. The art also permits the architecture of the trendy coffee shops around the area.

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But Midtown is More

Midtown is More

0LGWRZQ�LV�&RPPXQLW\0LGWRZQ�LV�&XOWXUHMidtown is GreenMidtown is Urban

Midtown is CommunityWe are enhancing Midtown’s blog on Tumblr and featuring the business of the month. This blog will include a write up of the featured business with a coupon for that business. Mid-town is also creating community on social media. Locals are VRFLDOL]LQJ�YLD�7ZLWWHU�DQG�)DFHERRN�WR�SURYLGH�IHHGEDFN�RI�local resturants and bars.

Midtown Houston added 3 new photos to the

Come have lunch amongst these beautiful murals!

album Art. Midtown

Midtown is Culture

Midtown is appealing to people’s mu-sic with what Midtown locals are al-ready interested in. Midtown is pair-LQJ�XS�ZLWK�3DQGRUD�WR�DGYHUWLVH��0LGWRZQ�LV�DOVR�XVLQJ�,QVWUDJUDP�DQG�it’s blog to port pictures and work of art to showcase what Midtown locals ORYH�DERXW�0LGWRZQ�

Midtown is creating a trifold to sit up in local bars, resturants, and ho-tels for locals or tourist to learn more about the city.

Midtown is Green

To adress the quarterly newsletter our plan is to reamp Mid-town’s newsletter by going green. Midtown’s letter is going JUHHQ�E\�VHQGLQJ�WKH�QHZVOHWWHU�YLD�H�EODVWV�DQG�SRVWHG�RQ�social media.

Midtown is More Green.Stay in the loop with our digital newsletter at houstonmidtown.com

Midtown is Urban

$V�FRQVXPHUV��ORFDOV�RU�QDWLYHV�WR�+RXVWRQ�DUH�GULYLQJ�WR�WKH�city. We are creating billboards to showcase Midtown and what it has to offer.

Grand TotalTotal budget: $250,000

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