MIDTERM EXAM IN CORPORATE SOCIAL RESPONSIBILITY AND EXECUTIVE MANAGEMENT

Use the Guimaras Island Oil Spill issue of Petron Corporation and SM Baguio’s widening parking space (cutting of trees) issue in answering the following questions:

1. You as the CSR Manager is being required to prepare a comprehensive CSR program for to address the issue taking into consideration the following factors, among others: [45 points]

a. Proposed CSR Activitiesb. Brief description of each activityc. Target beneficiariesd. Intended output/outcome of each activitye. Timeline/durationf. Budgetary requirements for each activity (indicate total amount)g. Key performance indicator for each activityh. Monitoring (indicate frequency and report required)

2. What proposed activities do you consider at the level of compliance by Corporation? What proposed activities do you consider at the ethical level? Explain your answer. [15 points]

3. What will you recommend to ensure that the proposed CSR Program:a. will be sustainable for both Corporation and the residents;b. will not lead nor create dependency by the residents on the Corporation [15 points]

4. In what ways will your proposed CSR Program contribute/not contribute to Corporation’s shareholder value? Explain your answer. [15 points]

5. What core messages does the Corporation have to make to the public? Prepare a press statement for approval by the Corporation’s Chief Executive Officer. [10 points]