MIDDLE TENNESSEE BRANDING GUIDE · 2018-10-18 · middle tennessee branding guide middle tennessee athletics 0218-5479/middle tennessee state university does not discriminate on the

MIDDLE TENNESSEE BRANDING GUIDE MIDDLE TENNESSEE ATHLETICS

0218-5479/MIDDLE TENNESSEE STATE UNIVERSITY DOES NOT DISCRIMINATE ON THE BASIS OF RACE, COLOR, NATIONAL ORIGIN, SEX, OR DISABILITY. SEE OUR FULL POLICY AT MTSU.EDU/TITLEIX.

MIDDLE TENNESSEE ATHLETICS BRANDING GUIDE | 2

COLORPRIMARY COLORS

LOGOSPRIMARY LOGO

SECONDARY LOGO

PATRIOTIC LOGO

SECONDARY COLORS

ROYAL BLUEPMS300

C: 100M: 44Y: 0K: 0

WHITE C: 0M: 0Y: 0K: 0

PEWTERPMS428

C: 24M: 16Y: 17K: 0

BLACK C: 0M: 0Y: 0K: 100

R: 0G: 102B: 204

R: 255G: 255B: 255

R: 240G: 240B: 240

R: 0G: 0B: 0


LOGOS PRIMARY LOGO

1.66

2.918


SECONDARY LOGO IS TO BE USED WHEN SPACE IS AN ISSUE, CAUSING THE PRIMARY MARK TO NOT FULLY DISPLAY.

SECONDARY LOGO

1.791

2.837


ESTABLISHED: 1911NICKNAME: BLUE RAIDERSMASCOT NAME: LIGHTNINGLOCATION: MURFREESBORO, TNCONFERENCE: C-USA

MTSU INFORMATION

VERBIAGEMTSU®MIDDLE TENNESSEE STATE UNIVERSITY®MIDDLE TENNESSEE BLUE RAIDERS™MT™MIDDLE TENNESSEE™BLUE RAIDERS™RAIDERS™BLUE RAIDER ATHLETIC ASSOCIATION™BRAA™MIDDLE™I AM TRUE BLUE®


TYPOGRAPHYNIKE FULL BLOCK FONT | UNIFORM FONT

FUTURA EXTRA BOLD | GRAPHIC DESIGN PRIMARY FONT

A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z ! .

1 2 3 4 5 6 7 8 9 0 “ ‘ , *


TYPOGRAPHYAGENCY REGULAR & BOLD | GRAPHIC DESIGN SECONDARY FONT

A B C D E F G H I J K L M NO P Q R S T U V W X Y Z ! .1 2 3 4 5 6 7 8 9 0 “ ‘ , *


LOGONOT ACCEPTED USES FOR ANY MIDDLE TENNESSEE LOGOS

THE MIDDLE TENNESSEE LOGO SHOULD NOT BE USED WITH ANY OTHER COLOR

COMBINATION.

THE MIDDLE TENNESSEE LOGO SHOULD NEVER BE USED WITH A REVERESED

COLOR PALETTE OR A “GHOST” EFFECT.

THE MIDDLE TENNESSEE LOGO SHOULD CARRY ALL GRAPHIC ELEMENTS OF

THE ORIGINAL LOGO AT ALL TIMES.

THE MIDDLE TENNESSEE LOGO SHOULD NEVER BE ALTERED VERTICALLY OR

HORIZONTALLY.

TEXT OR ANTHER OBJECT SHOULD BE BE PLACED OVER THE MIDDLE

TENNESSEE HORSE LOGO.

DO NOT CROP THE IDENTITY ELEMENTS IN ANY WAY

THE MIDDLE TENNESSEE LOGO SHOULD NOT BE USED AS A BACKGROUND

REPEATING, BUT IS PERMITTED ON BACK DROPS.

THE MIDDLE TENNESSEE LOGO SHOULD NOT BE USED AS AN OUTLINE.

BLUE RAIDERS

THE MIDDLE TENNESSEE LOGO CAN NOT BE ROTATED IN ANY WAY

THE MIDDLE TENNESSEE LOGO SHOULD NEVER HAVE A PATTERN INSERTED.

SPORT SPECIFIC LOGOS ARE NOT ACCEPTABLE

(EX. GOLF, SOFTBALL, VOLLEYBALL)

THE MIDDLE TENNESSEE LOGO CAN NOT BE ADDED TO CREATE ANOTHER LOGO. (SHIELD IS NOT ACCEPTABLE)


LOGOPRIMARY MARK PERMITTED BACKGROUND COLORS SINGLE COLOR/TWO COLOR PRIMARY MARK WITH PERMITTED BACKGROUND


LOGOBLUE RAIDERS WORD MARK HORIZONTAL | BLUE RAIDER WORD MARK IS ONLY TO BE USED FOR IN-STATE MARKETING

BLUE RAIDERS™

BLUE RAIDERS™

BLUE RAIDERS™

BLUE RAIDERS™

BLUE RAIDERS™

BLUE RAIDERS™


LOGOBLUE RAIDERS WORD MARK HORIZONTAL | BLUE RAIDER WORD MARK IS ONLY TO BE USED FOR IN-STATE MARKETING

BLUE RAIDERS ™

BLUE RAIDERS ™

BLUE RAIDERS ™

BLUE RAIDERS ™

BLUE RAIDERS ™

BLUE RAIDERS ™


LOGOBLUE RAIDERS WORD MARK VERTICAL | BLUE RAIDER WORD MARK IS ONLY TO BE USED FOR IN-STATE MARKETING

BLUE

RAIDERS

™

BLUE

RAIDERS ™

BLUE

RAIDERS ™

BLUE

RAIDERS ™

BLUE

RAIDERS ™

BLUE

RAIDERS ™


LOGOBLUE RAIDERS WORD MARK VERTICAL | BLUE RAIDER WORD MARK IS ONLY TO BE USED FOR IN-STATE MARKETING

BLUE

RAIDERS

™

BLUE

RAIDERS ™

BLUE

RAIDERS ™

BLUE

RAIDERS ™

BLUE

RAIDERS ™

BLUE

RAIDERS ™


LOGOPRIMARY MARK WITH BLUE RAIDERS

BLUE RAIDERS™

BLUE RAIDERS™ BLUE RAIDERS™ BLUE RAIDERS™ BLUE RAIDERS™


LOGOSECONDARY MARK WITH BLUE RAIDERS

BLUE RAIDERS™



LOGOPRIMARY MARK WITH MIDDLE TENNESSEE BLUE RAIDERS

BLUE RAIDERS™


M I D D L E T E N N E S S E E

M I D D L E T E N N E S S E E M I D D L E T E N N E S S E E M I D D L E T E N N E S S E EM I D D L E T E N N E S S E E


LOGOPRIMARY MARK WITH MIDDLE TENNESSEE BLUE RAIDERS

BLUE RAIDERS™


BLUE RAIDERS™


BLUE RAIDERS™


BLUE RAIDERS™


BLUE RAIDERS™ M I D D L E T E N N E S S E E


LOGOMIDDLE TENNESSEE WORD MARK STACKED

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™



MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S


LOGOMIDDLE TENNESSEE WORD MARK STACKED SPORT

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

A T H L E T I C S A T H L E T I C S A T H L E T I C S A T H L E T I C SA T H L E T I C S

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

B A S E B A L L B A S E B A L L B A S E B A L L B A S E B A L LB A S E B A L L

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

F O O T B A L L F O O T B A L L F O O T B A L L F O O T B A L LF O O T B A L L

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

M E N ’ S B A S K E T B A L L M E N ’ S B A S K E T B A L L M E N ’ S B A S K E T B A L L M E N ’ S B A S K E T B A L LM E N ’ S B A S K E T B A L L

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

C R O S S C O U N T R Y C R O S S C O U N T R Y C R O S S C O U N T R Y C R O S S C O U N T R YC R O S S C O U N T R Y

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

G O L F G O L F G O L F G O L FG O L F

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

A T H L E T I C T R A I N I N G A T H L E T I C T R A I N I N G A T H L E T I C T R A I N I N G A T H L E T I C T R A I N I N GA T H L E T I C T R A I N I N G

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

B A S K E T B A L L B A S K E T B A L L B A S K E T B A L L B A S K E T B A L LB A S K E T B A L L


LOGO

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

S O C C E R S O C C E R S O C C E R S O C C E RS O C C E R

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

S O F T B A L L S O F T B A L L S O F T B A L L S O F T B A L LS O F T B A L L

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

S T R E N G T H & C O N D I T I O N I N G S T R E N G T H & C O N D I T I O N I N G S T R E N G T H & C O N D I T I O N I N G S T R E N G T H & C O N D I T I O N I N GS T R E N G T H & C O N D I T I O N I N G

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

W O M E N ’ S B A S K E T B A L L W O M E N ’ S B A S K E T B A L L W O M E N ’ S B A S K E T B A L L W O M E N ’ S B A S K E T B A L LW O M E N ’ S B A S K E T B A L L

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

W O M E N ’ S G O L F W O M E N ’ S G O L F W O M E N ’ S G O L F W O M E N ’ S G O L FW O M E N ’ S G O L F

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

W O M E N ’ S T E N N I S W O M E N ’ S T E N N I S W O M E N ’ S T E N N I S W O M E N ’ S T E N N I SW O M E N ’ S T E N N I S

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

T R A C K & F I E L D T R A C K & F I E L D T R A C K & F I E L D T R A C K & F I E L DT R A C K & F I E L D

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

M E N ’ S G O L F M E N ’ S G O L F M E N ’ S G O L F M E N ’ S G O L FM E N ’ S G O L F

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

MIDDLETENNESSEE™

M E N ’ S T E N N I S M E N ’ S T E N N I S M E N ’ S T E N N I S M E N ’ S T E N N I SM E N ’ S T E N N I S


LOGOMIDDLE TENNESSEE WORD MARK LINEAR

MIDDLE TENNESSEE™

MIDDLE TENNESSEE™

MIDDLE TENNESSEE™

MIDDLE TENNESSEE™

MIDDLE TENNESSEE™

MIDDLE TENNESSEE™


LOGOMIDDLE TENNESSEE WORD MARK LINEAR

MIDDLE TENNESSEE™

MIDDLE TENNESSEE™

MIDDLE TENNESSEE™

MIDDLE TENNESSEE™

MIDDLE TENNESSEE™

MIDDLE TENNESSEE™

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S



MIDDLE TENNESSEE™A T H L E T I C S

MIDDLE TENNESSEE™ A T H L E T I C S




MIDDLE TENNESSEE™B A S E B A L L

MIDDLE TENNESSEE™ B A S E B A L L




MIDDLE TENNESSEE™F O O T B A L L

MIDDLE TENNESSEE™ F O O T B A L L




MIDDLE TENNESSEE™M E N ’ S B A S K E T B A L L

MIDDLE TENNESSEE™ M E N ’ S B A S K E T B A L L




MIDDLE TENNESSEE™C R O S S C O U N T R Y

MIDDLE TENNESSEE™ C R O S S C O U N T R Y




MIDDLE TENNESSEE™G O L F

MIDDLE TENNESSEE™ G O L F


MIDDLE TENNESSEE™ G O L F


MIDDLE TENNESSEE™M E N ’ S T R A C K & F I E L D

MIDDLE TENNESSEE™A T H L E T I C T R A I N I N G

MIDDLE TENNESSEE™ A T H L E T I C T R A I N I N G




MIDDLE TENNESSEE™B A S K E T B A L L

MIDDLE TENNESSEE™ B A S K E T B A L L





MIDDLE TENNESSEE™M E N ’ S T E N N I S

MIDDLE TENNESSEE™ M E N ’ S T E N N I S




LOGO

MIDDLE TENNESSEE™S O C C E R

MIDDLE TENNESSEE™ S O C C E R




MIDDLE TENNESSEE™S O F T B A L L

MIDDLE TENNESSEE™ S O F T B A L L




MIDDLE TENNESSEE™S T R E N G T H & C O N D I T I O N I N G

MIDDLE TENNESSEE™ S T R E N G T H & C O N D I T I O N I N G




MIDDLE TENNESSEE™W O M E N ’ S B A S K E T B A L L

MIDDLE TENNESSEE™ W O M E N ’ S B A S K E T B A L L




MIDDLE TENNESSEE™W O M E N ’ S G O L F

MIDDLE TENNESSEE™ W O M E N ’ S G O L F




MIDDLE TENNESSEE™W O M E N ’ S T E N N I S

MIDDLE TENNESSEE™ W O M E N ’ S T E N N I S




MIDDLE TENNESSEE™T R A C K & F I E L D

MIDDLE TENNESSEE™ T R A C K & F I E L D




MIDDLE TENNESSEE™M E N ’ S G O L F

MIDDLE TENNESSEE™ M E N ’ S G O L F





MIDDLE TENNESSEE™MIDDLE TENNESSEE™


LOGOMIDDLE TENNESSEE WORD MARK LINEAR WITH PRIMARY LOGO STACKED

MIDDLE TENNESSEE™


MIDDLE TENNESSEE™ MIDDLE TENNESSEE™


LOGOMIDDLE TENNESSEE WORD MARK LINEAR WITH PRIMARY LOGO STACKED

MIDDLE TENNESSEE™



BLUE RAIDER™

BLUE RAIDER™

BLUE RAIDER™

BLUE RAIDER™

BLUE RAIDER™

BLUE RAIDER™

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S

A T H L E T I C S



M E N ’ S B A S K E T B A L L M E N ’ S B A S K E T B A L L

BLUE RAIDER™A T H L E T I C S





BLUE RAIDER™B A S E B A L L





BLUE RAIDER™F O O T B A L L





BLUE RAIDER™C R O S S C O U N T R Y





BLUE RAIDER™A T H L E T I C T R A I N I N G





BLUE RAIDER™B A S K E T B A L L





BLUE RAIDER™ BLUE RAIDER™ BLUE RAIDER™ BLUE RAIDER™BLUE RAIDER™M E N ’ S B A S K E T B A L L M E N ’ S B A S K E T B A L L M E N ’ S B A S K E T B A L L M E N ’ S B A S K E T B A L LM E N ’ S B A S K E T B A L L

BLUE RAIDER™G O L F






LOGO

BLUE RAIDER™S O C C E R





BLUE RAIDER™S O F T B A L L





BLUE RAIDER™S T R E N G T H & C O N D I T I O N I N G





BLUE RAIDER™W O M E N ’ S B A S K E T B A L L





BLUE RAIDER™W O M E N ’ S G O L F





BLUE RAIDER™W O M E N ’ S T E N N I S



BLUE RAIDER™W O M E N ’ S T E N N I SBLUE RAIDER™

W O M E N ’ S T E N N I S

BLUE RAIDER™T R A C K & F I E L D





BLUE RAIDER™ BLUE RAIDER™ BLUE RAIDER™ BLUE RAIDER™BLUE RAIDER™M E N ’ S G O L F M E N ’ S G O L F M E N ’ S G O L F M E N ’ S G O L FM E N ’ S G O L F

BLUE RAIDER™ BLUE RAIDER™ BLUE RAIDER™ BLUE RAIDER™BLUE RAIDER™M E N ’ S T E N N I S M E N ’ S T E N N I S M E N ’ S T E N N I S M E N ’ S T E N N I SM E N ’ S T E N N I S


BASEBALL LOGO - RETRO USE ONLY

3.546

3.496

COLOR APPLICATIONS

*

* BLUE BACKGROUND IS NOT PART OF LOGO

*TM TM

™ ™ ™


BASEBALL SCRIPT

4.2

7.4

COLOR APPLICATIONS

TM

TM

TM TM TM TM


BRAA LOGO

7.777

7.457

COLOR APPLICATIONS


YOUTH MARK LOGO

5.654

4.417

COLOR APPLICATIONS


AMERICAN FLAG MT

1.666

2.918

COLOR APPLICATIONS


#TRUE MT LOGO

1.713

4.34

COLOR APPLICATIONS

USED AS A SECONDARY LOGO TO THE MT LOGOS, NOT TO BE USED AS ONLY LOGO OR MARK. #TRUE BRANDING CAN BE USED WITH MIDDLE TENNESSEE HEADER OR WITHOUT.


RETIRED LOGOS - DO NOT USE


UNIFORM EXAMPLES


UNIVERSITY ONLY LOGOSNOT ACCEPTED AS MIDDLE TENNESSEE ATHLETICS LOGOS

I AM TRUE BLUE LOGO MARK

MIDDLE TENNESSEE STATE UNIVERSITYWORDMARK

MIDDLE TENNESSEE STATE UNIVERSITY SEAL

Documents

MIDDLE TENNESSEE BRANDING GUIDE · 2018-10-18 · middle tennessee branding guide middle tennessee athletics 0218-5479/middle tennessee state university does not discriminate on the