MICS4 Survey Design Workshop

Multiple Indicator Cluster SurveysSurvey Design Workshop

Disseminating and UsingMICS data

An effective dissemination strategy can play a crucial role

in maximizing data use

MICS4 Survey Design Workshop

MICS4 Survey Design Workshop

Maximizing the use of MICS results• to report on progress towards national goals

and global commitments: MDGs, WFFC,CRC• to update the situation analysis of children in

the country• to identify vulnerable groups and highlight

disparities• to stimulate “positive” competition (compare

country to better- or worse-off neighbors or sub-national to national average)

MICS4 Survey Design Workshop

• to advocate for strengthening public policies and programmes in favor of children (evidence-based data)

• to mobilize stakeholders and stimulate national and local debates

• to facilitate additional in-depth analysis by academia and researchers

Maximizing the use of MICS results

MICS4 Survey Design Workshop

MICS dissemination action plan (Key areas to be addressed: 1 of 2)

HOW TO:

•Create awareness about MICS and interest in MICS data prior to data release

•Organize national seminar – official release of final data

•Engage media and journalists•Make MICS data widely available at the national, regional and international level

…/2

MICS4 Survey Design Workshop

MICS dissemination action plan (Key areas to be addressed: 2 of 2)

• Design and produce a MICS4 dissemination package for effective communication of findings to non-technical audiences

• Plan and conduct an effective distribution strategy for dissemination materials

• Evaluate dissemination activities and tools

Overall, consider the web as an increasingly important dissemination medium

MICS4 Survey Design Workshop

Target audiences at country level (1 of 2)

•At national level:– Ministries (both political and technical level)– Parliament– In-country international community – Civil society, including youth associations– Technical experts–universities/research centers– Mass media– Donors

MICS4 Survey Design Workshop

•At local level (using sub national level data):– Authorities– Civil society organizations– Mass-media

Target audiences at country level (2 of 2)

MICS4 Survey Design Workshop

Accessibility to MICS findings and micro data

• Printed and electronic copies of the final report• “Light” version of the final report• Micro level datasets• CD ROM, flash drives• Ready made presentations• Website – national and regional • Childinfo.org and MICS Compiler• Online communities• DevInfo 6.0 (e.g., DI Book; DI Analyser)• Pocket card, factsheet, brochure, poster, etc.

MICS4 Survey Design Workshop

Organizing live and/or remote presentations

• Launching of report– MICS video– Political leaders– Ministries– Partners in development– Media (TV, radio, print)– Ad-hoc presentations on specific results

• Thematic press releases • Creating online communities to spread the word• Organize webcasts, podcasts, etc.• Participate in national/international thematic and/or

expert conferences

MICS4 Survey Design Workshop

• MICS exercise does not end when the report is published ….

• Include dissemination in survey planning…and budget

• Involve communication officers• Document/archive key steps of the survey with

photos, videos, interviews, web pages, media articles, etc.; kindly share with NYHQ

Plan for a MICS dissemination strategy right from the start (1 of 2)

MICS4 Survey Design Workshop

• Use new MICS logo• Consult dissemination examples on www.childinfo.org

http://www.childinfo.org/mics3_dissemination.html• Contact UNICEF dissemination staff at HQ

Plan for a MICS dissemination strategy right from the start (2 of 2)

MICS4 Survey Design Workshop

• Think of different communication tools/channels for different target groups

• Include as part of the Country Survey Plan • Involve Steering Committee & communication

experts• Allocate adequate resources• Document the whole MICS 4 process and kindly

share with NYHQ

A few tips for planning dissemination

MICS4 Survey Design Workshop

A goal to reach…!

MICS4 Survey Design Workshop

Contact information

This presentation was prepared by:

Daniel Vadnais, Communication Specialist, Statistics and Monitoring (dvadnais@unicef.org)

and

Laxmi Venkatraman, Communication Officer,Statistics and Monitoring (lvenkatraman@unicef.org)