joshua.drew@microsoft.com

Twitter.com/@jdruid

Drew5.NET

Meetup.com – Hartford App and Game Developers

- Application and Game Development Workshops

Studio Time @ Farmington Office

One MicrosoftA family of devices and services that empower people at work, home and on-the-go

Key pillars of devices and services strategy

Benefits from value of the Windows brand

Common user experience on unified devices

Integrated Strategy to Transform Beyond Software & PCs

Windows 8 - Modern Design

Windows 8 -

Windows 8 -

Windows 8.1 makes it easier to discover, buy and use apps

Snap up to 4 apps New Windows Store UX

Find apps on Start screen with search

or new all apps view

Custom app recommendations based

on user behavior

Discover apps through Store

live tile notifications

New live tile sizes, including Large

Differentiation by design

Search ExtensibilityCamera Lenses Wallet Integration

Speech ExtensibilityLive Tiles Lockscreen Wallpaper & Notifications

Windows Store Developer Account• http://dev.windowsphone.com

Windows Phone App Studio• http://appstudio.windowsphone.com

• Modern Web Browser

Windows 8 and Phone Development• Windows 8.1

• Visual Studio 2013

Concept

Features

Functions

How

What

Organize

UX

Flow

Interaction Story Visuals

The

Making your application name as descriptive as

possible will make it easier for users to find it. Think

about how a user might search for the application,

and think about using those words. Embrace

adjectives to make the title of the application more

intriguing or compelling.

Shorter names will be more memorable and will be

less likely to be truncated because of length when

being displayed in the Windows Store.

Brainstorming ideas for how to get started:

• Find inspiration in other languages. Latin,

German, French, Italian

• Create a collage by cutting out words from

various sources. Mix and match.

• Put together a mood board of images that relate

to your application. Share with others to get a

variety of words and terms to use.

• Consult the Thesaurus – Visual Thesaurus

• Only the first few lines are seen in the description

preview

• Max of 10,000 words for a description

• Communicate the intent of the application

• Get a quick start with Icon Fonts

Screenshots sets the user expectation for the

application experience. If the first screenshot looks

desolate and boring, the user will assume that is true

of the entire application..

A splash screen is shown immediately when the

application is launched. This is the first thing the user

will see when they use your application - make sure

to take advantage of this opportunity to build brand

awareness.

Build Awareness Promotion

Promotion needs to happen early through all available touch points to grow and engage an audience.

Promotion

Promotional Site

In App Promotion and Cross App Promotion

Launch Promotion

Promotion starts as soon as you do

Basics for Self-Promoting

A promotional site provides a unique opportunity to

tell the story of an application. It can be as simple as

a single page and typically includes product images,

feature list, and other essential information.

Before launch, promotional sites often collect emails

for interested parties or have a countdown.

Many choices exist for creating a simple promotional

site:

Many choices exist for creating a simple promotional

site:

A user can rate and review an app a few different

ways: the Window Store, the settings pane and

through a link provided in app.

After a certain amount of engagement time,

consider trying to coax the user to rate and review

the application, if they haven’t.

If a publisher has several application titles, cross

promotion can be an effective way to promote other

applications.

Build Awareness Socialize

Leverage social media in unusual and engaging ways to grow a user base

Socialize

Potential Social Networks

Creating Social Accounts

Engage in Interesting and Unexpected ways

Engaging potential users through social media

Basics for Being Social

Some social networks to consider:

New social media accounts can be created, or

existing ones can be leveraged. Creating from

scratch allows for unique branding opportunities.

Leveraging existing accounts gives access to already

established networks.

Creating new accounts, and asking people to follow

on existing networks tends to be a good

compromise.

Social networks are the perfect place to have some

fun and show some personality. Think about using

social media to engage users in interesting ways: