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The Change4Life 10 Minute Shake Up with Disney campaign

Social media toolkit

Summer 2016

Please note that the information in this document is strictly embargoed. Information about the Change4Life 10 Minute Shake Up with Disney campaign should not be shared publicly until 00:01 5 July 2016.

CONTENTS

1. Social media toolkit – outline

2. Social content

3. Access to content and assets

4. National social media campaign

5. Other social media channels

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SOCIAL MEDIA TOOLKIT - OUTLINEOn Tuesday 5 July the Change4Life 10 Minute Shake Up with Disney campaign will return to

encourage kids to get more active throughout the summer. 2016 marks the third year that

Change4Life and Disney have come together to inspire children to move more, utilising

some of Disney’s most recognisable and popular characters.

Running throughout the summer, the campaign will include 10 Minute Shake Up digital

advertising, eCRM, PR activity and a social media campaign, which will encourage people to

search Change4Life and Disney online to take part in the 10 Minute Shake Ups.

This social media toolkit contains information to help local authorities and other partners

promote the campaign through social media.

To help the campaign reach as many families as possible, we are asking local authorities

and other partners to share information about the campaign by sharing information and

content from your social media channels - and this toolkit is a great place to start for your

planning.

Before posting any messages or content related to the campaign please check that all posts

are in line with the campaign key messages which are available on the CRC.

Please note social media activity will begin on the 5 July when the campaign launches.

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SOCIAL MEDIA CONTENTThis section provides you with suggested copy for Change4Life 10 Minute Shake Up with

Disney social media posts.

Where appropriate, please use your unique URL links to direct your local audiences to the

10 Minute Shake Up Zone (https://www.nhs.uk/10-minute-shake-up) on the Change4Life

website. This will enable us to track your social media activity and provide you with results at

the end of the campaign. This has been highlighted in the URL section in the table below.

Please visit the Campaign tracking section on the CRC to find your unique URL.

Facebook Twitter URLThe 10 Minute Shake Up from Change4Life with Disney is back! Find out how to keep your kids active over the summer by visiting the Shake Up Zone online here[insert unique URL]

The #10MinuteShakeUp is back!Find out how to get your child active over the summer here:

Please use your unique URL

Getting active has loads of benefits for kids - including building social skills, boosting self-confidence and improving heart and bone health – that’s why it’s important for them to get the 60 minutes they need a day.

Remember, every 10 minute burst of activity counts! So why not check out the new 10 Minute Shake Ups inspired by children’s favourite Disney characters and films, including some new favourites, such as Finding Dory, Zootropolis and The Good Dinosaur?

[insert unique URL]

Getting active has loads of benefits for kids! Every 10 minutes counts, so check out the new Disney #10MinuteShakeUps #JustKeepMoving

Please use your unique URL

Need some ideas to get the whole family moving this summer? Why not visit the @Change4Life 10 Minute Shake Up Zone for loads of Disney inspired games.

[insert unique URL]

Get the whole family moving this summer with @Change4Life’s #10MinuteShakeUp Disney inspired games.

Please use your unique URL

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Did you know that kids need at least 60 minutes of activity every day to stay healthy?

It’s up to us adults to help them get it – what could you do to get involved in the 10 Minute Shake Up?

[Image 1]

[insert unique URL]

Kids need at least 60 active minutes every day. Help them get it with the #10MinuteShakeUp

http://www.nhs.uk/Livewell/fitness/Pages/physical-activity-guidelines-for-young-people.aspx

Make this a non-stop summer of fun and activity by visiting the #10MinuteShakeUp Zone online for lots of ideas to get your kids moving more.

[insert unique URL]

Make this a non-stop summer of fun and activity by visiting the #10MinuteShakeUp Zone online

#JustKeepMoving

Please use your unique URL

Being active helps your child to build social skills, boost self-confidence, improve bone and heart health and maintain a healthy weight.

If you want lots of ideas on how to get your child to #JustKeepMoving visit the #10MinuteShakeUp Zone

[insert unique URL]

Getting active over the summer has lots of health benefits

Visit the #10MinuteShakeUp Zone for more information to #JustKeepMoving

Please use your unique URL

Did you know that your child needs 60 active minutes of moderate to vigorous exercise a day to stay fit and healthy?

That may seem like a lot, but you can break it down into smaller pieces by doing our #10MinuteShakeUps throughout the day

[insert unique URL]

60 active minutes a day too much in one go? Let’s break it down into #10MinuteShakeUps#JustKeepMoving

Please use your unique URL

Today is nice enough weather to #JustKeepMoving. Why not visit the #10MinuteShakeUp zone for lots of Disney inspired ideas to get your child moving throughout the summer

[insert unique URL]

The weather is nice outside. Let’s do some Disney-inspired #10MinuteShakeUps. Here’s some ideas to get you started

Please use your unique URL

Have your kids done their 6 x #10MinuteShakeUps today? It seems a lot to do it all in one go. That’s why we’ve made it easy and fun for them.

Doing 6 #10MinuteShakeUps a day could help your child stay fit and healthy.#JustKeepMoving

Please use your unique URL

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Visit the Change4Life website to #JustKeepMoving

[insert unique URL]

10 Minute Shake Ups are a great way to get kids being more active and hitting recommended guidelines!

[image 2]

#10MinuteShakeUps are a great way to get kids being more active and hitting recommended guidelines!

http://www.nhs.uk/Livewell/fitness/Pages/physical-activity-guidelines-for-young-people.aspx

Being active will help improve your child’s social skills, self-confidence and heart health. 60 minutes a day should do it so why not introduce some #10MinuteShakeUps into their daily summer routine.

[image 3]

#JustKeepMoving

Disney inspired #10MinuteShakeUps are a great way to keep your child fit and healthy. Here’s some ideas

#JustKeepMoving

http://www.nhs.uk/Livewell/fitness/Pages/physical-activity-guidelines-for-young-people.aspx

Calling all teachers that need a helping hand getting their pupils to #JustKeepMoving.

There are lots of Disney-inspired curriculum-linked activities for you on the Change4Life School Zone.

Click on the link below and get your kids moving more today.

[insert link to School Zone]

Need some inspiration to get your pupils to #JustKeepMoving over the summer. Teachers, go to the School Zone for help!

https://campaignresources.phe.gov.uk/schools

Are you a teacher needing some top tips to get your pupils moving more? Visit the Change4Life School Zone for lots of Disney-inspired curriculum-linked activities.

#JustKeepMoving

[insert link to School Zone]

Are you a teacher needing some top tips to get your pupils moving more? Visit the Change4Life School Zone for loads of ideas how#JustKeepMoving

https://campaignresources.phe.gov.uk/schools

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ACCESS TO CONTENT AND ASSETSAll information and assets are available on the PHE Campaign Resource Centre in

the Change4Life 10 Minute Shake up with Disney campaign section. You will need to

sign in to view these pages:

Please visit: https://campaignresources.phe.gov.uk/resources/campaigns/48-10-

minute-shake-up/resources

Here are some assets you could use with your posts on social media which are

available on the CRC:

Change4Life 10 Minute Shake Up with Disney Facebook/Twitter cover images:

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Change4Life 10 Minute Shake Up with Disney logo

Change4Life 10 Minute Shake Up with Disney logo and ‘Just Keep Moving’

NATIONAL SOCIAL MEDIA CAMPAIGNYou could also like and share any 10 Minute Shake Up posts on the Change4Life and/or Disney social media channels.

Please see below a timeline of activity and assets across the Change4Life 10 Minute Shake Up with Disney campaign period.

July 2016

W/c 4 July and w/c 11 July – Launch period• Tom Daley hero video • Tom Daley social short x 4• Benefits of activity infographics

W/c 18 July – Crush and Squirt• Rebecca Adlington hero video • Infographic/ GIF showcasing launch story statistic• Character trait content (Crush and Squirt)• 10 Minute Shake Up memories

W/c 25 July – Marlin and Nemo• Rebecca Adlington social short x 1• Swim sessions content • Infographic/ GIF of evidence review statistics around exercising as a family • Finding Dory trailer • Character trait spot competition• 10MSU memories

August 2016

W/c 1 August – Hank• Reactive spot competition – weather related• Shake Up Zone promotion • Rebecca Adlington social short x 2

W/c 8 August – Destiny• Rebecca Adlington social short x 2• Reactive spot competition – weather related • Swim sessions content

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W/c 15 August – Bayley• Rebecca Adlington social short x 1• Reactive spot competition – boredom busters • Olympic content• Bailey character trait content

W/c 15 August – Dory• Rebecca Adlington social short x 1• Reactive spot competition – retrospective focus • Keep going – back to school content

OTHER SOCIAL MEDIA CHANNELSWe are providing you with information to help you follow, like and share social media

activity from our partners, spokespeople and celebrity support.

You could follow the Change4Life and Disney Twitter, YouTube, Facebook accounts to keep

up to date with the latest 10 Minute Shake Up news and content:

Change4Life Twitter: @Change4Life – https://twitter.com/Change4Life

Change4Life Facebook: https://www.facebook.com/change4life

Change4Life YouTube: https://www.youtube.com/change4life

Disney UK Twitter: @Disney_UK https://twitter.com/Disney_UK

Disney UK Facebook: https://www.facebook.com/DisneyUK

Disney UK Instagram: @DisneyUK https://www.instagram.com/disneyuk/

Disney Junior UK Twitter: @DisneyJuniorUK https://twitter.com/disneyjunioruk

Disney Junior UK Facebook: https://www.facebook.com/disneyjunioruk

Disney Junior UK Instagram: @disneyjunioruk https://www.instagram.com/disneyjunioruk/

Disney for Mums UK Twitter: @DisneyMumsUK https://twitter.com/disneymumsuk

Disney for Mums UK Facebook: https://www.facebook.com/DisneyforMums

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You could also follow the ASA for further updates on the Finding Dory Family Swim

sessions:

Twitter - @ASAaquatics – https://twitter.com/ASAaquatics

Facebook - https://www.facebook.com/ASAswimming

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