Microsoft PowerPoint - SPACE X (With Video)

8/13/2019 Microsoft PowerPoint - SPACE X (With Video)

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PREPARED FOR: DR CHARLES WEBER

STRATEGIC TECHNOLOGY ROADMAP:

SPACE EXPLORATION TECHNOLOGIES CORPORATION

11 DECEMBER 2013

ANDERS HANSEN | ANNA-MARIA CRNJAK | BENJAMIN TEE | RICHARD AVENARIUS


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INTRODUCTION

Longti! int!"!#t in #$%&! Mi##ion to MARS

D!'!(o$! #t"%t!gi&

$%"tn!"#*i$ +it* NASA H!%'i(, in'!#t! in %!"o#$%&!

t!&*no(og, RD in#t!% o.$/"&*%#ing R/##i%n ICBM#0

QUICK FACTS ABOUT SPACE X:FOUNDED VEHICLES MANIFEST EMPLOYEES

2002 3 40+ 3,000+


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THE LAUNCH INDUSTRY


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HISTORICAL OVERVIEW

COMMERCIAL AEROSPACE INDUSTRY

Military Civil Commercial

2000 -Preset

Mo!ile

Telecomm"icatios #eo$ra%&ic Positioi$

Systems '#PS(

)**0+s

Televisio ,roacasti$ US $overmet atioals%ace %olicy

)*.0+s


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INDUSTRY OVERVIEW

SE#MENTATION AND ,REA/DON

1231 G(o4%(R!'!n/!5

63724

L%"g!#t #!g!nt0Consumer Services

8 4igg!#t "i'!" o.

g"o+t*

9: g"o+t*"%t! ."o

1233-1231

1231 G(o4%(R!'!n/!5

63;


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PORTERS FIVE FORCES ANALYSIS

LAUNC1 INDUSTRY

Med!": S!'!"%( (%"g! 4ig$(%,!"# in t*! in/#t",

Med!": S$!&i%(i!

M%n/.%&t/"!"# o. $%"t#

L#$: Hig* 4%""i!"# to

!nt",

L#$: S$!&i%(i! $"o/&t!, .%&to"#


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)

T&e Spa! A"A#$!!%!&"'

F Allos 3or icrease iiovatio aevelo%met o3

aeros%ace tec&4

FAllos

!(())!&*i

cor%orate !"siess 5

scieti3ic researc&

Ra%i evelo%met imoeti6atio o3 reve"e

DEVELOPMENTS WITHIN THE LAUNCH INDUSTRY

7ROM PU,LIC TO PRI8ATE

Ma9or C'" Sa)'

F S%ace: as a!le tola"c& a ve&icle ito

s%ace 3or -.3 "/! '" o3NASA4

Icrease &a")&a'!$!)#&"*

F U4S4 ; R"ssia relatios&i%

P1IVATE SECTOR PUBLIC SECTOR


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)

COMPANY HIGHLIGHTS


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MISSION AND LONG TERM VISION SPACE

M//#.:

To !'!(o$ #$%&! t"%n#$o"t%tion#< +it* t*!/(ti%t! go%( o. %>ing it $o##i4(! .o",!"*./ (# &)e #. #(,e' %&*.e(/

F!(!'e V/#.:

Gi'! &o#t/!"# $e' %'e/ %n -*/(e'&*!., t!$o

C"!%ting 'e!/*&e %i"&"%.t# .o" #$%&! t"%'!( Contin/ing to %$$(, ..#)*()e de*/ %n

4'#!.d'e*5.4 'e/e*',


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)

S W

O T

S('e.4(,/:

Lo+ &o#t< *ig* "!(i%4i(it, 4/#in!## o!( In-*o/#! %n/.%&t/"ing o. "o&>!t# Inno'%tion $*i(o#o$*, o/ng t%(!nt! +o">.o"&! CEO A4(! to $"o'i! #!"'i&!# int!"n%tion%((,

Pion!!" in !'!(o$!nt o. "!/#%4(! "o&>!t# "!! ."o $o(iti&%( in.(/!n&!

We*5.e//e/:

N!+ !nt"%nt in &o$(! &o$!titi'!4/#in!## !n'i"on!nt Liit! ./ning %# % $"i'%t!(, &o$%n,

SWOT ANALYSIS SPACE


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)

S W

O T

O%%#'(!.(e/:

%(&on H!%', #!t to 4! t*! +o"(# o#t$o+!"./( "o&>!t 4, $%,(o%

R!/#%4(! D"%gon &%$#/(! #!t to 4! .i"#t$"i'%t! &"!+ #$%&!&"%.t to 'i#it ISS

S!t to 4! %">!t (!%!" in "!/#%4(! "o&>!t#

T,'e*(/: C*%ng!# to (!g%( %n $o(iti&%( !n'i"on!nt

Lo## o. &on.i!n&! in !'!nt o. i##ion.%i(/"!

%i(/"! to !(i'!" .(ig*t %ni.!#t on#&*!/(!

SWOT ANALYSIS SPACE


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SPACE RESEARCH

RE8OLUTIONI?IN# T1E LAUNC1 INDUSTRY

DRAGON

FALCONHEAVY

F)$'" %%!$)a* )"a o%erate s%acecra3tt&at as $!!$! ($%$)"

7irst commercially !"ilts%acecra3t to 5 a" "/!

ISS Desi$e to carry &eavy

)&"!$pa&!"a$* 'pa!$a("to s%ace

T&e 6$' %'" p6!$($5!"

Desi$e 3or e@tremerelia!ility ; t&e commercialaircra3t o3 s%ace travelB

T6)! "/! p!$($%a&! a&-.3 "/! '" o3 t&e Delta I81eavy

-'"

%%!$)a rocet L67'" alterative to

traitioal la"c&%roviers !ace !y$overmets

La"c& o3 SES Satelliteto #EO o Decem!er20)

E@am%le o3 cost-

re"ctiosF 7alco * v)4) e$ie &a 89%$! "/$'"G ;0 %$!(! i rocet 3"sela$e3or !ot& 3irst a

seco sta$e

FALCON 6) 171


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LAUNCH VEHICLE

PAYLOAD TO LEO

SPACE RESEARCH

RE8OLUTIONI?IN# T1E LAUNC1 INDUSTRY

Desi$e to carry &eavy)&"!$pa&!"a$* 'pa!$a("to s%ace

T&e 6$' %'" p6!$($5!"

Desi$e 3or e@tremerelia!ility ; t&e commercialaircra3t o3 s%ace travelB

T6)! "/! p!$($%a&! a&-.3 "/! '" o3 t&e Delta I81eavy

FALCONHEAVY

93,000 5#

SPACES1UTTLE

2HG000 $

PROTONM

2G000 $

DELTA I81EA8Y

22G0 $

TITAN I8,

2)G.0 $

ARIANE ES

20G000 $

JAPAN 1-II ,

)G00 $

C1INALM ,

))G200 $

FALCONHEAVY

Estimate La"c& DateF


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STRATEGIC ANALYSIS


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)

S"%&(+L#$ C#/(

Re&*&(+

F&*(

O'4*.8*(#.

S('!(!'e

Le*d.4

Ed4e

De/4.

C#"%e((#.

. "!&(%&e

"*'5e(/

Ve'(*&&+

I.(e4'*(ed

P'#d!(#.

C!&(!'e #-

I..#)*(#.

INTERNAL ANALYSIS 9 OPERATING MODEL


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)

Si(i&on V%((!, T!&* i"

(%t o"g%ni%tion%( #t"/&t/"!

O$!n o..i&! !#ign %n &/(t/"! o/ng %n t%(!nt! +o">.o"&!

S/&&!##./( CEO in E(on M/#>

L%"g! /(tin%tion%( .i"< 1;#*%"!*o(!"# ."o 32 &o/nt"i!#

S!$%"%t! !#ign %n $"o/&tion Joint !&i#ion %>ing /n!"%/t*o"it, o. E/"o$!%n S$%&!Ag!n&,

Co"$o"%t! #t"/&t/"! #/$$o"t#&o((%4o"%tion %n !..i&i!nt

!&i#ion %>ing

B/"!%/&"%&, %n go'!"n!nto+n!"#*i$ *%$!"# !&i#ion

%>ing %n inno'%tion

LEVERAGING ON A FLAT ORGANIATIONALSTRUCTURE FOR SUCCESS


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LEADING EDGE DESIGN AND COST INNOVATION

Si$(! %n $"o'!n "o&>!t !#ign %((o+# .o" "!(i%4i(it, %n /$ to ;0 (oo$ 4!t+!!n!#ign %n $"o/&tion

D!'!(o$!nt ti! "!/&! :)

A'*.e/%*e *%# /(ti$(!&ont"%&to"#5

Ro&>!t# %! in E/"o$!

P"i! &ont"%&to"5 A#t"i/ E/"o$!

D!(i'!"# "o&>!t# .o" (%/n&* in"!n&* G/i%n% in S0A

In&"!%#! t"%n#$o"t%tion &o#t


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COMPETITION ACROSS MULTIPLE MAR>ETS

D'*4#.

F*. 1

F*. 6

F*.

He*)+

Co$!t!# .o"Go'!"n!nt

Cont"%&t#

Lig*t+!ig*tS/4-O"4it%(

M%">!t

Co!"&i%(LEO O"4it

M%">!t

A4i(it, to go toGTO %n4!,on

C#.(.!#!/ %!'/!( #- #/(

"%'#)e"e.(/ *'#// *&&"*'5e(/

E#.#"e/ #- S*&e (,'#!4,

,4, &*!., *()(+


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CULTURE OF INNOVATION IMPROVEMENT

R!/#%4(!D"%gonC%"go

&%$#/(!

D!'!(o$ingo"(# i"#t

R!/#%4(!

Ro&>!t# o"(# Mo#tPo+!"./(

Ro&>!t 4,P%,(o%

Hig*!#t#t"/&t/"%(

#%.!t,

%"gin# .o"*/%n .(ig*t


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M%">!t (!%!" .o" (ig*t

&o!"&i%( (%/n&*%">!t

D!'!(o$!nt o."!/#%4(! "o&>!t# .o"

%(( !$(o,!nt#

M%">!t (!%!" .o" USgo'!"n!nt (%/n&*

&ont"%&t#

Pion!!" in !$!ition#to M%"# %n 4!,on

Ho+ o ,o/&on#i#t!nt(, !(i'!"#/$!"io" '%(/! to

&/#to!"#

Ho+ o ,o/ 4/i(

int%ngi4(! %##!t#%n $"!'!nt/$(i&%tion 4,&o$!tito"#

STRATEGIC ROADMAP

Re/#!'e/

C*%*&(e/

D/(.()e

C#"%e(e.e/

S!/(*.ed V*&!e

C'e*(#.

Ro&>!t L%ningT!&*no(og,

Lo+ Co#t %(&on 7Ro&>!t

R!/#%4(! D"%gon

C%"go C%$#/(!

o/ng< T%(!nt!Engin!!"#

In-Ho/#!M%n/.%&t/"ing

S*o"t D!#ign to B/i(Ti! P!"io

Lo+!#t &o#t $!"$%,(o% to LEO %n

GEO

R!g/(%" "!#/$$(,i##ion# to t*! ISS

o"(# o#t $o+!"./(

"o&>!t - A4i(it, to(%/n&* @g to

LEO


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PRESENT CHALLENGES AND COMPETITION

DELI8ERIN# SUSTAINA,LE 8ALUE CREATION

CHALLEN>E -:

Esta!lis&i$crei!ility as t&e

e i o t&e

!loc

CHALLEN>E 2:

Ram%i$ "%

%ro"ctio to

meet maret

ema

CHALLEN>E 3:

Maitaii$

reso"rce %ositio

!arriers a$aist

com%etitio

CHALLEN>E 4:

S"ccess3"levelo%met o3

re"sa!le la"c&

rocet system

CREDITS: STEVEGREENBERGART7COM


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C"!+ R!%, D"%gonC%$#/(!

G"%##*o$$!" P"o!&t

U#! o. %(&on H!%', .o"M%"# E$(o"%tion P"o!&t

D!'!(o$ %n "!t%in >!, t%(!nt%n $!"#onn!(

En*%n&! $"o/&tion&%$%4i(iti!# 1)

Doin%t! (ig*t+!ig*t

(%/n&* #!g!nt

In&"!%#! n/4!" o. (%/n&*#it!# in US

E&onoi!# o. S&%(! +it*(%/n&* %&ti'it,

RECOMMENDATIONS

LE8ERA#IN# ON DISTINCTI8E COMPETENCIES 7OR #ROT1

Coti"e

%"rs"it o3Cost

Iovatio

Develo% 5,"il

Crei!ilityEsta!lis& maret

leaers&i% ievelo%met o3

re"sa!le rocetsa ee% s%ace

e@%loratioca%a!ilities


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END OF PRESENTATIONTHAN> YOU

APPENDI: 2012 SATELLITE INDUSTRY


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APPENDI: 2012 SATELLITE INDUSTRYINDICATORS SUMMARY

SOURCE: S*(e&&(e I.d!/('+ A//#*(#. A..!*& Re%#'( 2013

APPENDI: TOP LEVEL GLOBAL SATELLITE


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APPENDI: TOP LEVEL GLOBAL SATELLITEINDUSTRY FINDINGS

SOURCE: S*(e&&(e I.d!/('+ A//#*(#. A..!*& Re%#'( 2013

APPENDI: SATELLITE AND COMMERCIAL


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APPENDI: SATELLITE AND COMMERCIALLAUNCH DEMAND FORECAST TO 2022

D!%n .o" #%t!((it!(%/n&*!# #!t to $i&> /$

in t*! n!%" t!"

T"!n to+%" *!%'i!"!t

!'!(o$!nt !/i$!nt

SPACE: LAUNC1 COMPLE: HEG8ANDEN,ER# AIR 7ORCE ,ASENear Lompoc, CA

N!+!#t (%/n&* .%&i(it, %&/i"! in!%"(, 1231

D!#ign! .o" *!%'i!" (%/n&*!# o.t*! %(&on H!%', %n

G"%##*o$$!" $"o!&t#SOURCE: S%*e COTS M//#. U%d*(e !&+ 2013

Documents

Microsoft PowerPoint - SPACE X (With Video)