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MicrosoftOnline and Cloud
Services
Software Services
Benefits from your on premise investments
Ease and convenience of online access to
services
Power of Choice
Hybrid model combining best of
both worlds
Attributes of a Cloud Platform
Transforming the Economics of Software
Comprehensive Software + Services
• Flexible, on-demand
infrastructure
• Comprehensive development
services
• Reduce capital and operations
costs
• Cost effectively handling usage
spikes
• Geo-scale and reliability
• Deployment and management
• Consistent experience across all
devices
• Programming model symmetry
• Familiar development environment
• Designed for security & privacy
• Control & customizability
AZURE SERVICES PLATFORM
Why "Azure"?An English word meaning “sky blue” or “cloudless sky”, “azure” is similar to its counterparts in several languages: azuur in Dutch, azur in French, azzurro in Italian, lazury in Russian, and azul in Portuguese and Spanish.
In qualitative research, “azure” was seen as sophisticated, pleasant, and desirable. Associations with luxury gave “azure” the sense of being premium quality and reliable. In the specific context of software or cloud computing, “azure” was seen as innovative and reliable.
Azure for Developer Audiences
Web Corporate ISV
Develop applications at Internet scale
Focus on business logic and not operational constraints
Use one platform for expansive user experience and device support
Get started quickly using your existing skills
Reach broad market with Microsoft Live properties
Extend existing and build new applications
Accelerate Innovation with new IT flexibility
Use consistent, familiar programming models & tools
Maintain enterprise architecture & process governance
Integrate applications with partners across networks
Accelerate SaaS solutions development
Deepen customer relationships and continuously provide new value
Capture built-in multi-tenancy
Inherent extensibility & integration features
Flexibility Reliability Scalability Security Interoperability
Windows Azure
An Internet-scale cloud services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services
that can be used individually or together.
Hosting ProviderOpportunity
Opportunities for Service Providers
Meet Existing Market Need
Build Value-Add Services
Channel Programs
Many applications can be moved to the cloud via Hyper-V
Some customers will require level of access to OS and customization that are only available in Windows Server
Build value add services such as configuration management, billing, security, customer support, etc
Use Azure as middleware to integrate your hosted customers together or with other Azure customers.
Microsoft plans to introduce a channel plan for Azure, and this will include both a referral and a resale program. Details early 2009.
Opportunities for Service Providers Microsoft Continues to Invest with Hosters
Available today:• Growing the existing platform opportunity
– Hyper-V / App-V• S+S Incubation Center Program
– Support ISVs to transition
Over the course of the next months more to come …• Partnering for cloud platform market offers
– Azure as the middleware layer for integration• Cloud-related certification programs
Takeaways
1. SaaS good start, but…2. Power of choice with Software + Services3. Cloud platform and online services evolution4. Perfect opportunity!
Call to Action• Continue to address today's customer needs• Capture the potential of Hyper-V / App-V, today• Build and Sell your added value• BE THE TRUSTED ADVISOR to your customers
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
THANK YOU