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Kevin Monserrat – VC and Deal-flow manager
Microsoft
For Startups
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Microsoft
For Startups
Learning Objectives;
1. What do you need to consider when starting your own business?
2. Who are you and what type of business suits you?
3. Understand business plan thinking.
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Microsoft
For Startups
What is entrepreneurship?
Microsoft
For Startups
Microsoft
For Startups
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Microsoft
For Startups
What should I consider before jumping?
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Microsoft
For Startups
An idea that is developed and put into action is more important than an
idea that exists only as an idea. – Buddha
1. Focus on one idea
2. Don’t be afraid to share your idea – the more the better 3. Can you pass “The Mom test”?
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Microsoft
For Startups
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Microsoft
For Startups
You survived??!! – Next steps
Start up your market research;
1. Interviews (either by telephone or face-to-face)
2. Surveys (online or by mail)
3. Questionnaires (online or by mail)
4. Focus groups gathering a sampling of potential clients or
customers and getting their direct feedback
5. More…
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Microsoft
For Startups
Think you are ready to go?
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For Startups
Think about who you are going to share the risks and the fun with
1. Are you a sole founder? Bad idea…
2. Do you have your family support?
3. Can you find a mentor and do you have your school support?
4. How big is BIG?
Red flag: if you can’t think of five people that would buy your product
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Microsoft
For Startups
Who are you and what type of business suits you?
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For Startups
Set the horizon
1. What type of entrepreneur am I?
2. Set the Vision, Mission, Values asap 3. Your Ego is your best enemy
4. Resilience is what will make you succeed
Microsoft
For Startups
Microsoft
For Startups
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Microsoft
For Startups
Who you are = what you will build
You will build what you measure
1. I’m looking for huge profits
2. I’m trying the help
3. I’m trying to have impact
4. What’s my Purpose?
Must watch video; Start with why – Simon Sinek
A for-profit corporation is an organization which aims to earn profit
through its operations and is concerned with its own interests, unlike
those of the public (non-profit corporation).
Microsoft
For Startups
Microsoft
For Startups
Social Enterprise/Impact Venture; Is an organization with the intention to
generate a measurable, beneficial social or environmental impact alongside (or in lieu of ) a financial return.
Microsoft
For Startups
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Microsoft
For Startups
Simon Sinek
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For Startups
It’s all very clear now!!
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For Startups
Remember
All you have is the Vision, Mission, Values – and a team that share them…
1. Set the objectives you are trying to achieve
2. Make them the companies’ DNA
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Microsoft
For Startups
Understand business plan thinking
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Microsoft
For Startups
Business Plan Thinking
1. Executive summary
2. Company description
3. Market analysis
4. Marketing and sales & distribution
5. Financial forecasting
6. Needed cash
You can be innovative but Do not re-invent the wheel
Microsoft
For Startups
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Microsoft
For Startups
Have a mantra
1. Nike: Authentic Athletic Performance
2. Disney: Fun Family Entertainment
3. Ritz-Carlton: Ladies & Gentlemen Serving Ladies & Gentlemen
4. BMW: Ultimate Driving Machine
5. Betty Crocker: Homemade Made Easy
What’s yours?
Competing on pricing is not enough / bad
1. Find your USP
2. Think about new business model – the trends/tech
3. Use lean startup the methodology – Eric Ries
Microsoft
For Startups
Microsoft
For Startups
How to find your USP? (Unique Selling Proposition)
1. How uniquely your solution is solving the problem?
2. Understanding your target audience – as always
3. What is your competitive advantage?
4. Think a little broader
5. Testing and refining your USP
6. Communicating your USP
7. More
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For Startups
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Microsoft
For Startups
Options to raise money
1. Loan
2. ICO
3. Crowdfunding
4. Friend, Family and Fools
1. Business Angels
2. VC
Your Environment Is A Reflection Of Your Life
1. Co-founders - You will spend more time with your co-founder than
with your Partner
2. Investors - they can be like your Partner, they ask for reports and
control the money
3. Lawyer - here to protect you and help you manage your
relationships with your Investor/co-founders
4. Team with Attitude – hire slow and fire fast
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For Startups
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Microsoft
For Startups
My Top 5 Books
1. Zero to One - Authors: Peter Thiel, Blake Masters
2. The Lean Startup - Author: Eric Ries
3. Buyology: Truth and Lies About Why We Buy - Author: Martin Lindstrom
4. Do More Faster: TechStars Lessons to Accelerate Your Startup -Authors:
Brad Feld, Daniel I. A. Cohen
5. Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist -Authors: Brad Feld, Jason Mendelson
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Microsoft
For Startups
More resources
• A comprehensive reading list of the best sources on the new entrepreneurship • A series of new business cases documenting Lean Startup principles in a variety of companies • A compilation of tools and skills