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Microsoft Entertainment &DevicesMicrosoft Entertainment &Devices--
David Warrick David Warrick -- General ManagerGeneral Manager Manufacturing & Supply ChainManufacturing & Supply ChainEMEA & APJ EMEA & APJ
CIES Supply Chain ConferenceCIES Supply Chain ConferenceOctober , 2007 October , 2007
Entertainment & Devices Entertainment & Devices (E&D)(E&D)
World Class E2E Supply Chain World Class E2E Supply Chain Capabilities & Solutions supporting Capabilities & Solutions supporting
Retail sales channelRetail sales channel
MandatesMandates
Virtual Global Supply ChainVirtual Global Supply Chain
Global FootprintGlobal Footprint
FPPFPP
PC HardwarePC Hardware GamesGames
ZuneZuneXboxXbox
Rapid & Complex Product InnovationRapid & Complex Product Innovation
Forecasting Forecasting and Planningand Planning
Direct Direct Material Material
ProcurementProcurement
Hardware Hardware ManufacturingManufacturing
Software Software Manufacturing Manufacturing & Packaging& Packaging
LogisticsLogisticsWarehousing Warehousing
and and DistributionDistribution
Channel Channel ManagementManagement
Returns & Returns & RefurbishmentRefurbishment
Systems & Systems & Program Program
ManagementManagement
Product / Product / Regulatory Regulatory ComplianceCompliance
E&D E&D Manufacturing Manufacturing
and and Supply ChainSupply Chain
CMsCMsDCsDCsT2 SuppliersT2 SuppliersOperations/IT CentersOperations/IT CentersReturn & Return & RefurbishmentRefurbishment
Supply Chain ChallengesSupply Chain Challenges……
Extremely competitive business environmentsExtremely competitive business environmentsRapidly evolving product portfoliosRapidly evolving product portfoliosIncreasing product cost and margin pressureIncreasing product cost and margin pressureLong product component lead timesLong product component lead timesHigh reliance on outsourced service providers High reliance on outsourced service providers Cyclical and pronounced product lifecyclesCyclical and pronounced product lifecyclesIncreasingly complex regulatory requirementsIncreasingly complex regulatory requirementsNumerous and dissimilar business modelsNumerous and dissimilar business models
Halo 3 ChallengesHalo 3 Challenges……Day 1 Launch volume of over 1.5 million Day 1 Launch volume of over 1.5 million unitsunitsLocalised in 15 languagesLocalised in 15 languagesSimultaneous launch in over 25 countriesSimultaneous launch in over 25 countriesOne street date: 26th SeptemberOne street date: 26th SeptemberRetailer Lead TimesRetailer Lead TimesSupply Chain SecuritySupply Chain SecurityForecasting and AllocationForecasting and AllocationMultiple locations and VendorsMultiple locations and Vendors
E&D Supply Chain ModelE&D Supply Chain Model
Raw MaterialRaw MaterialSuppliersSuppliers
Packaging SuppliersPackaging Suppliers
ManufacturingManufacturing
DistributionDistributionCentersCenters
Distributor orDistributor orWholesalerWholesaler
RetailRetailCustomersCustomers
ConsumersConsumers
Effective Product Launch ManagementEffective Product Launch Management
Optimal Lead Time Optimal Lead Time Management.Management.
Shared Understanding & EducationShared Understanding & Education
VisibilityVisibility
To Be ProactiveTo Be Proactive……....Understand future business needsUnderstand future business needsSolutions need to be scalableSolutions need to be scalablePrioritisePrioritiseOptimise capabilitiesOptimise capabilitiesReRe--engineerengineerGet the right peopleGet the right peopleExpect the unexpectedExpect the unexpectedThe most important part of a plan is the The most important part of a plan is the part not in the plan!part not in the plan!
Proactive Supply Chain Management – From Factory to Store
Thursday, October 11th 2007
David Warrick – Microsoft
Total Supply Chain VisibilitySupply Chain
is Customer Experience
Cost to Serve Transparency
“Anticipate Action”
“On Time Right Quantity”
100% Street Date Accuracy
on Store Level for 3,500 ship to’s
across EMEA
Pro-Active SC Management
AgileSupply Chain
Challenges
Delivery CreationDelivery Creation
Picking & Packing
Picking & Packing
Goods shippedGoods
shipped
Departure hub carrier Departure hub carrier
Arrange Book in slot at customer
Arrange Book in slot at customer
Information of Delivery (IOD)
Information of Delivery (IOD)
PaymentPaymentSales Order Creation
Sales Order Creation
Arrival hub carrier
Arrival hub carrier
Outbound Supply ChainOutbound Supply Chain
Actual EventsEDISMSWEB
EDISMSWEB
Suppliers Warehouses Carriers
Planned Events
SCEM IT Platform
Planned Events
Alert Framework
Web basedT&T
Consignees
Exception Mgt
Perform. Ctrl.
Cost Calculation
Payment
Paperwork Mgt.
MIS
Event Management (SCEM)
Suppliers
Carriers
Software Hardware CommercialOther
Clients
FTL/LTL Parcel OtherAir/Ocean
flow of information
flow of money
flow of goods Delivery
90 Ship-To Countries - > 3.500 Ship-To’s
Event Management (SCEM)
Sales / Stock Data
Replenishment OrdersReturn Authorization
= EDI - Interface
Orders
Order Response Despatch Advise
Warehouse
Carrier
Retail Store
ERP – System
Businesspartner
Managed Inventory (VMI)
Information first, then physical event
Corrective action before problem with customer impact occurs
Transparency on root cause before investigation
Cost determination before actual delivery
Payment “before invoice generation”
Fulfill before demand detection
Return before obsolete
Inform before asking
Paradigm Shifts due to Pro-Active Event Management
Approach & SolutionsParadigm Shifts