MICROSCOPY ANDANALYSIS andAnalysis · 2017-10-23 · MICROSCOPY ANDANALYSIS 2 Microscopyand Analysis | Media Planner 2018 Print Advertising Leading periodical Microscopy & Analysis,

MICROSCOPYANDANALYSIS

1Media Planner 2018 | MicroscopyandAnalysis www.microscopy-analysis.com

MediaPlanner 2018

46,000 global purchasers of microscopy equipment

and services – how do you want

to reach them?

The independent voice of microscopy

www.microscopy-analysis.com

MicroscopyandAnalysis


2 MicroscopyandAnalysis | Media Planner 2018www.microscopy-analysis.com

Print AdvertisingLeading periodical Microscopy & Analysis, every 2 months to a global audience in three regional editions: US, EMEA, A/PAC

E-NewslettersBulletins covering each branch of microscopy – LM, EM and SPM

WebinarsWeb-based Seminars available hosted on specific channels on the M&A website and archived for post event access

Web-based AdvertisingBanners, Blog Sponsorship, Section Sponsorship and Multimedia

online Directory AdvertisingThe worlds leading buyers’ guide for microscopy

Supplements, Custom Publishing and Article reprintsPrint options offering enhanced target marketing and brand profiling

an unrivaled global audience

• Longest established b2b brand in the microscopy sector • Circulation of 46,000 subscribers worldwide (with an esti mated readership exceeding 120,000)

• Truly global circulation – 18,000 to US/Americas; 16,000 to Europe/ MEA; 12,000 to Asia/Pacific

• Unique portfolio of product offerings including bespoke webinar and content marketing options

• Fully qualified professional and academic audience – all specifiers, influencers and/ or purchasers of microscopical and imaging equipment



For advance notification of article content each issue, please see our regular e-toc alerts. To register to receive these please contact: Stephen Parkes at [email protected]

*Key events 2018: March, Orlando, FLA, USA; April, Analytica, Munich, Germany; July, Microscopy & MicroanalysisBaltimore, MD, USA; September International Microscopy Conference, Sydney, Australia; November, Society for Neuroscience, San Diego, USA; December ASCB/EMBO, San Diego, CA, USA.Other events TBA.

calendar2018

Issue/title Bonus distribution of regular issues at key events* through 2018

Product Focus/SupplementAll Product focus supplements have bonus distribution at key microscopy events, for one year from the date of publication

Deadlines for advertising material submissionsProduct focus and directory 2018 listing entries required by the booking deadlines shown below

E-newslettertwice monthly

FIRST IS RELEASED ON TUESDAY OF FIRST FULL WEEK IN MONTH. SECOND IS RELEASED ON TUESDAY OF THIRD WEEK IN MONTHCopy needed 7 Days before release

01 January/February

PittconOrlando, FLA, USA

US edition

Digital cameras and image analysisAt key events from January to December 2018*

Booking deadline

15 December, 2017Copy deadline

22 December, 2017

Released9 January, 201823 January, 2018

February Released6 February, 2018 20 February, 2018

02March/April

AnalyticaMunich, Germany

EMEA edition

Tomography and 3D reconstruction PLUSSPM special supplementAt key events from March 2018 to February 2019*

Booking deadline

28 February, 2018Copy deadline

7 March, 2018

Released6 March, 201820 March, 2018

April Released10 April, 201724 April, 2017

03 May/June

Correlative Microscopy Booking deadline

4 April, 2018Copy deadline

11 April, 2018

Released8 May, 201722 May, 2017

June Released5 June, 201719 June, 2017

04 July/August

Microscopy & MicroanalysisBaltimore, MD, USAInternational Microscopy ConferenceSydney, Australia

In-Situ MicroscopyAt key events from July 2018 to June 2019*

Booking deadline

20 June, 2018Copy deadline

27 June, 2018

Released3 July, 201717 July, 2017

August Released7 August, 201821 August, 2018

05 September/October

Society for NeuroscienceSan Diego, CA, USA

US edition

Life SciencesAt key events from September 2018 to August 2019*

Booking deadline

15 August, 2018Copy deadline

22 August, 2018

Released4 September, 201818 September, 2018

October Released9 October, 201823 October, 2018

06 November/December

ASCB/EMBOSan Diego, CA, USA

NanotechnologyAt key events from November 2018 to October 2019*

Booking deadline

10 October, 2018Copy deadline

17 October, 2018

Released6 November, 201820 November, 2018

December Released4 December, 201818 December, 2018



Microscopy and Analysis has terms of control for its circulation, and only those purchasing, specifying the purchase of, or approving the purchase of microscopy equipment and supplies are eligible to receive it, ensuring your advertisement goes to only those you want to reach, with no wastage.

All copies are sent to individual subscribers at their business addresses, we send no copies to domestic addresses. All promotional copies sent to equipment suppliers, other promotional readers, and those distributed at events are in addition to the 46,000 circulation.

Our circulation team, working to constantly updated targets, research various sectors to find new, qualified readers for the title.

A quality audience across the globe

Circulation by job function Global Americas Asia Pacific Europe

% % % %

Scientist/Engineer 37 41 30 36

Professor/Lecturer 32 29 36 32

PostDoc/Graduate 10 9 12 10

Senior Technician 8 10 6 8

Research Officer 6 4 8 7

Lab/Dept Manager 6 5 7 6

Military 1 2 <1 <1

Librarian* <1 <1 <1 <1

*Librarians pay a subscription to receive the publication

Circulation by Industrial Sector Global Americas Asia Pacific Europe

% % % %

Education (inc Libraries) 47 46 47 46

Research & Development 29 26 29 35

Government 9 12 10 7

Manufacturing 8 11 8 5

Medical / Health Services 6 5 5 6

Environmental Services 1 <1 1 1

Circulation by Area Global Americas Asia Pacific Europe

% % % %

Materials Science 34 34 38 33

Life Sciences 31 34 26 31

Semi Conductors 9 8 13 9

Medical Technology 8 7 8 8

Quality Control 5 5 6 5

Earth Sciences 5 5 4 6

Environment 5 5 4 6

Food Technology 2 2 1 2

Circulation by Territory

EUROPEAN (EMEA) EDITION

Austria 307

Belgium 416

Bulgaria 71

Croatia 83

Czech Republic 270

Denmark 148

Eire 191

Finland 181

France 1371

Germany 2010

Greece 163

Hungary 219

Netherlands 549

Israel 224

Italy 1018

Norway 172

Poland 277

Portugal 162

Russian Federation 370

Serbia 149

Slovakia 66

Slovenia 90

South Africa 215

Spain 796

Sweden 365

Switzerland 410

Turkey 244

UK 4927

Other (Europe) 244

Other (Middle east) 149

Other (Africa) 64

TOTAL 16,032



Circulation by Technique Global Americas Asia Pacific Europe

Electron Microscopy

TEM 54% 54% 66% 56%

STEM 17% 16% 22% 18%

SEM 70% 70% 78% 66%

ESEM 12% 12% 13% 13%

FIB 9% 8% 10% 9%

Cryo EM 11% 9% 11% 13%

EELS 9% 7% 10% 10%

HVEM/IVEM 3% 3% 5% 3%

Light Microscopy

Transmitted Reflection 66% 71% 56% 60%

Stereoscopic 38% 47% 31% 33%

Binocular 46% 48% 27% 45%

Confocal 33% 36% 30% 32%

Multi Photon 9% 10% 9% 8%

Polarised 37% 44% 30% 36%

Fluorescence 45% 48% 41% 44%

Interference 17% 18% 16% 17%

Laser Microscopy 18% 18% 22% 18%

Scanning Probe Microscopy

STM 12% 10% 20% 14%

AFM 25% 23% 32% 25%

NSOM / SNOM 5% 4% 8% 5%

Other SPM 5% 4% 6% 5%

Compositional Analysis

EPMA 9% 7% 14% 9%

EDX 39% 39% 41% 40%

WDX 11% 11% 11% 12%

CBED 4% 4% 6% 5%

EBSD 7% 6% 7% 7%

ESI 2% 1% 3% 3%

XRD 21% 19% 33% 18%

XRF 11% 12% 15% 10%

XPS 11% 11% 17% 10%

AES 8% 8% 11% 7%

SIMS 8% 7% 10% 8%

MS 6% 7% 7% 4%

FT-IR 18% 20% 23% 15%

Raman 12% 11% 16% 11%

Digital Image & Processing

CCD Cameras 70% 74% 66% 68%

Frame Grabbers 27% 32% 19% 24%

Image Analysis 68% 72% 62% 69%

3D Reconstruction 27% 28% 24% 29%

Tele Microscopy 8% 8% 8% 8%

Circulation by ResponsibiLity Global Americas Asia Pacific Europe

Purchasing 48% 53% 47% 46%

Specifying 75% 80% 70% 72%

Approving 28% 31% 28% 31%

AMERICAS

North America

Canada 1117

USA 15524

Central America

Cuba 31

Mexico 270

South America

Argentina 196

Brazil 634

Chile 61

Colombia 70

Peru 20

Uruguay 10

Venezuela 61

TOTAL 18,003

ASIA/PACIFIC EDITION

Australia 1318

China 2896

India 2136

Japan 3214

Malaysia 351

New Zealand 178

Singapore 284

South Korea 582

Taiwan 546

Thailand 193

Others 306

TOTAL 12,004



M&AThe Essential Knowledge Briefings [EKB] offering is a content market format enabling brands to be discreetly positioned as unrivaled leaders in their field A single EKB package consists of the following components:n An e-book of around 5000 words on a

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n An area dedicated to that topic on the website: www.essentialknowledgebriefings.com

This website serves as a learning resource for those wishing to augment their knowledge in a specific area of scientific analysis. The e-book is hosted on the specific topic area page. Additional supporting content exclusive to the sponsor and Wiley, such as application notes, articles, videos and webinars, is able to be placed in the same topic area (at no additional charge for the duration of the sponsorship). This free of charge content is kept behind a registration gate offering lead generation to the sponsor.n A limited hard-copy run of the e-book (up to

500) for distribution by the sponsor as they deem appropriate

n PDFs of the e-book are made available to the sponsor for use as they deem appropriate

n Sponsor has first option on annual renewal of that topic area

The Essential Knowledge Briefings series is promoted as follows (promotion inclusive of sponsorship):n A full page, full color advertisement

in one global issue of Microscopy & Analysis magazine to an audience worldwide, of 46000+ subscribers per publication of each new EKB

n Banner advertising on www.microscopy-analysis.com indicating latest EKB publication

n One e-blast to third party rental list for Microscopy & Analysis

n Ongoing promotion via Microscopy & Analysis e-newsletters for EKB resource

n Promotion of each new EKB by all relevant Wiley social networking channels

n Link to EKB platform on www.microscopy-analysis.com

n Sponsor can directly link to their own EKB(s) from their own web platforms

The fully inclusive price for one Essential Knowledge Briefings package for one year is USD 20000The price for renewal after one year’s sponsorship is USD 15000

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essential knowledge briefings

Our online opportunities offer a rich digital marketing mix

n Distribution to 20,000 subscribers worldwiden Frequency: twice monthly on the first and third Tuesdays

Three new banner positionsn Header banner: 728x90 only $2500/newsletter

n Two small block banner positions: 300x130 only $1800/newsletter

n Block banner: 300x250 only $2350/newsletter



M&A

Reaching out globally to researchers across the Materials and Life Sciences, Microscopy & Analysis branded webinars attract qualified and engaged audiences

Generating qualified sales leadsn Participants pre-register their email addresses and any other details

determined by the sponsor. n Sponsor receives details of all registrants irrespective of whether

they attend the webinar ‘live’ or access later 'on-demand'

Reaching out to wider audiencesWebinars hosted on www.microscopy-analysis.com are promoted over a period of 6+ weeks. As part of the sponsorship package the full Microscopy & Analysis media portfolio is deployed to build the webinar audience, including:n A full-page, full-color advertisement in one global issue of

Microscopy & Analysis magazine to the audience of 46000+ subscribers worldwide

n A series of direct e-blast notifications to the global audience subscribing to Microscopy & Analysis e-newsletters

Extra promotion, again at no additional charge, is carried out on external platformsn Deployment of the event message using all appropriate Wiley

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Banner advertising featuresn www.microscopy-analysis.com serves over 81000 ad impressions

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tagged content type – either for light microscopy, electron (ion & x-ray) microscopy and scanning probe microscopy.

n Website zones are served independently and show up to three client banners per position

n Banners can be static or animated (see ‘Technical specifications’ on p.11)

n Banners are served by Dart to ensure reporting of fully objective click-through statistics (on request)

banner pricing (prices are net of discount)

Size Number available per channel Price/month

468x60 Solus per channel plus 3 per zone heading $1195



120x90* 3 maximum $595

sponsored blogs on M&A websitePer entry

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Reaching out to related sectorsWiley offers other b2b platforms that are complementary to www.microscopy-analysis.com

For more information on sponsorship and advertising with these portals please see contacts page

spectroscopyNOW.com is a first page ‘above the fold’ destination for the search term ‘spectroscopy’ - indicative of the power of this Portal in the spectroscopy space.

Combining ten distinct channels by technique - each with its own specialized audience - spectroscopyNOW.com has been delivering original, compelling and expert content per channel for well over a decade. In this way it provides invaluable perspective and insight into

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As with its sister website above each channel on separationsNOW.com has a monthly e-newsletter per channel to the over 35,000 registered users worldwide shared across this platform. Custom emails, webinars and other content are also to be aimed at the audience for each of the specialized channels.

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Wiley offers other b2b platforms that are complementary to www.microscopy-analysis.com

AdvancedScienceNews.com is a resource for scientist researchers from all disciplines, and features the latest research and reports on the most interesting and relevant breakthroughs in life and materials science, selected by the editors of some of the top journalism in these fields.

Ten channels cover: nanotechnology, soft matter, energy, surfaces, software/databases, organic and inorganic electronics, photonics, engineering, and health and biomedicine, allowing

researchers to focus on items most relevant to them. A weekly e-newsletter goes out to over 10,000 subscribers worldwide.

The website receives around 20,000 unique visitors each month with around 30% each coming from North America and Asia Pacific. AdvancedScienceNews.com is also available in a Chinese language version as MaterialsViewsChina.com

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Wiley Research Talks is a webinar based resource providing knowledge, training and education in all areas of the life sciences.

Reach out to a global audience of over 300,000 professional and academic researchers in all areas of the life sciences disciplines range from agriculture to zoology with specialized lists covering amongst others: biotechnology, cell and molecular biology, earth sciences, ecology, food science, genetics, microbiology, neuroscience and plant science.

Wiley is one of the world’s

leading and respected publishers of life sciences content, having seven journals that are ranked #1 in their Thomson Reuters Impact Factor category, as well as a whole host more in the top ten for subject categories, with the Wiley Online Library achieving over 50m article downloads annually. Wiley Research Talks offers vendors in the life sciences, via sponsored webinars, thought leadership and lead generation through engagement with qualified and responsive audiences.

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Effective until 30 April, 2019

TERMSCredit accounts are strictly net and must be settled 30 days from date of invoice.Cancellation Six weeks prior to the first day of the publication month.All material for advertisements is accepted subject to the publisher’s approval. The Advertiser warrants that his advertisements are neither illegal nor defamatory and comply with the British Code of Advertising Practice. The Publisher will not be liable for any loss or damage consequential or otherwise occasioned by error, late publication or the failure of an advertisement to appear from any cause whatsoever although all reasonable care will be taken.

The Advertiser must be responsible for the insurance of all advertisement material delivered to the Publisher. Advertiser’s material is held at the owner’s risk.The Publisher, in the absence of instructions to the contrary, reserves the right to destroy all material which has been in his custody for twelve months from the date of its last appearance.In the event of copy instructions not being received by the copy date, the Publisher reserves the right to repeat standing copy.Material must conform to the Publisher’s requirements and any additional work involved will be charged out at cost.

LIST PRICES FOR MULTIPLE EDITIONSFor two editions combined simply add prices together and then deduct 5% from the total. For three editions combined see the ‘Worldwide (combined editions)’ column below. Please note that prices shown below for half-page standard and 1/3 pages apply equally if vertical or horizontal

print advertising rates 2018

PRICE IN US DOLLARSpricing is also available in euros and pounds sterling on request

US EDITIONTO 18,000+ SUBSCRIBERS

APAC EDITIONTO 12,000+ SUBSCRIBERS

EMEA EDITIONTO 16,000+ SUBSCRIBERS

WORLDWIDE(COMBINED EDITIONS)TO 46,000+ SUBSCRIBERS

Mono (black and white)

Full page 3465 2310 3080 8850

Half-page standard 2205 1470 1965 5640

Half-page island 2425 1620 2155 6200

Third-page solus 2205 1470 1965 5640

Quarter-page 1360 905 1210 3475

Spot (two) color

Full page 4160 2770 3695 10625


Half-page island 3145 2095 2795 8035

Third-page solus 2645 1765 2355 6765

Quarter-page 1630 1090 1450 4170

Full (four) color

Full page 4985 3325 4430 12740


Half-page island 3495 2320 3105 8930

Third-page solus 3180 2120 2825 8120

Quarter-page 1955 1305 1740 4995

Sixth-page 700 700 700 2000

Special positions

Front cover 5735 3825 5095 14655

Carries an image only and not product pictures, additional text cannot be applied. Images supplied for the front cover should represent cutting edge, innovative microscopy techniques and be as visually striking as possible without embedded graphs or figures. We do not accept images previously published as M&A covers. Supporting color picture and cover story are included on page 3.

Inside front cover 5495 3665 4885 14045

Inside back cover 5245 3495 4660 13400

Outside back cover 5495 3665 4885 14045

Discounts

For more than one insertion series discounts of up to 10% apply. Combined editions count as one insertion.Contract and agency discounts also applicable

Loose inserts (<10g, <15g, <20g) POA POA POA POA



mechanical data

SPECIFICATIONS – Printing Offset lithoAdvertisement size Depth x width

A4 – full page 264mm x 190mm (10 3/8 x 7 1⁄2ins)

A4 – double-page spread (DPS) 264mm x 399mm (10 3/8 x 15 5/8 ins)

Half-page horizontal 130mm x 190mm (5 1/8 x 7 1⁄2ins)

Half-page vertical 264mm x 92mm (10 3/8 x 3 5/8 ins)

Half-page island 180mm x 130mm (7 1⁄2 x 5 1/8 ins)

Third-page horizontal 82mm x 190mm (3 1/4 x 7 1⁄2ins)

Third-page vertical 264mm x 60mm (10 3/8 x 2 1⁄2ins)

Quarter-page 130mm x 92mm (5 1/8 x 3 5/8 ins)

Sixth-page 82mm x 89mm (3 1/4 x 3 1/2 ins)

Trim size

A4 – full page 297mm x 210mm (11 5/8 x 8 1⁄4ins)

A4 – double-page spread (DPS) 297mm x 420mm (11 5/8 x 16 1⁄2ins)

Bleed sizes

A4 – full page 303mm x 216mm (12 1/8 x 8 1⁄2ins

A4 – double-page spread (DPS) 303mm x 426mm (12 1/8 x 17 ins)

Half-page horizontal 154mm x 215mm (6 1/8 x 8 1⁄2ins)

Half-page vertical 307mm x 110mm (12 1/8 x 4 1⁄4ins)

Third-page vertical 307mm x 70mm (12 1/8 x 2 3⁄4 ins)

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For files larger than 10mb please contact Simon Evans at [email protected] or on +44 (0)1243 770342to request our FTP details or use web-based file sharing sites such as SendSpace.com or Hightail.com

Please ensure your artwork is high resolution. Images should be 300dpi. PDF is preferred although we can accept InDesign, Illustrator or Photoshop if necessary. Word files are not acceptable. If not sending PDF please ensure all images (pictures and logos) and typefaces are sent too. If not, we cannot ensure your ad will print correctly.

Artwork should be prepared for print in CMYK format. RGB is not acceptable.

WEB AD SUBMISSION DETAILSTechnical specification We can accept gif formats up to a maximum of 39k in file size.Resolution should be screen size (72dpi) in RGB format.We can also accept animated gifs, subject to the 39k file size limit.

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MicroscopyandAnalysisCONTACT INFORMATION

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Advertising Production

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Publisher

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Documents

MICROSCOPY ANDANALYSIS andAnalysis · 2017-10-23 · MICROSCOPY ANDANALYSIS 2 Microscopyand Analysis | Media Planner 2018 Print Advertising Leading periodical Microscopy & Analysis,