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02/03/2015 Micromax YU YUREKA Launched at Rs. 8999. [Complete Details] http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 1/12 1.7k SHARES Home / Telecom / mobile / Micromax Yu YUREKA Available at Rs. 8999. [Complete Flash Sale Details] Micromax Yu YUREKA Available at Rs. 8999. [Complete Flash Sale Details] Posted by: Arun Prabhudesai in mobile January 25, 2015 134 Comments [Updated: 26th January 2015 – Check at the end of the post for Flash Sale details] Micromax Yureka (yes, it is not YU but YUREKA) has been launched and suprisingly the phone is priced below what most would have expected. At Rs. 8999/ the phone probably has one of the highest “Value For Money” quotient! While most of the details we put up yesterday (read below) are bang on, we expected a 3GB RAM phone with higher storage space. But at Rs. 8999, there is nothing much to complain about. The phone is firmly targeted at midrange users and competes with likes of Redmi Note 4G and second generation Moto G. The registrations for the phone open tomorrow and will be exclusively available on Amazon.in Share On Facebook Share on Twitter Free Newsletter HOME BUSINESS TECHNOLOGY INTERNET TELECOM MOBILE STARTUP OTHERS ABOUT

Micromax YU YUREKA Launched at Rs. 8999

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  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 1/12

    1.7kSHARES

    Home/Telecom/mobile/MicromaxYuYUREKAAvailableatRs.8999.[CompleteFlashSaleDetails]

    Micromax Yu YUREKA Available at Rs. 8999. [CompleteFlash Sale Details] Postedby:ArunPrabhudesai inmobile January25,2015 134Comments

    [Updated:26thJanuary2015CheckattheendofthepostforFlashSaledetails]

    MicromaxYureka(yes,itisnotYUbutYUREKA)hasbeenlaunchedandsuprisinglythephoneispricedbelowwhatmostwouldhaveexpected.AtRs.8999/thephoneprobablyhasoneofthehighestValueForMoneyquotient!

    Whilemostofthedetailsweputupyesterday(readbelow)arebangon,weexpecteda3GBRAMphonewithhigherstoragespace.ButatRs.8999,thereisnothingmuchtocomplainabout.ThephoneisfirmlytargetedatmidrangeusersandcompeteswithlikesofRedmiNote4GandsecondgenerationMotoG.

    TheregistrationsforthephoneopentomorrowandwillbeexclusivelyavailableonAmazon.in

    ShareOnFacebook ShareonTwitter FreeNewsletter

    HOME BUSINESS TECHNOLOGY INTERNET TELECOM MOBILE STARTUP OTHERS ABOUT

  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 2/12

    HerearetheofficialspecificationsoftheMicromaxYurekaphone.:

    1. QualcommSnapdragon615CortexA5364bitSOCARMv8clockedat1.5GHzOctacoreandAdreno405GPU.

    2. Full4GLTECAT4Support.

    3. CyanogenOS11

    4. 5.5inchHDIPSDisplayWithCorningGorillaGlass3.

    5. 13MPshooterwithSonyEXMORsensorwithf/2.2aperturewithabluefilter.

    6. 5MPfrontfacingselfiecamera.

    7. 1080pat30fpsand720pat60fpsvideorecordingwith120fpscomingsoon.

    8. 16GBInternalwith2GBRAM.

    9. Expandablestorage.

    10. 2500mAhLiPobattery.

    11. DualSIM

    12. WarrantywillstillbethereifurooturYUREKA.

    13. Doorstepreplacement/repair.

    ThephoneisdefinitelygoingtoappealtomillionsofIndians,asitchecksmostoftheboxesthatpeoplewant.ItisdualSim,hasexpandablestorageandcomeswithdecent2GBRAM,whichmeansitisnotgoingtostutterevenwithsomeheavyapplicationsrunning.

    WhatweexpectedwasthatCyanogenmodOSwouldlaunchtheirLollipopCM12update,butthatdidnothappen.OncethisphoneisupdatedtoCM12,thephoneisreallygoingtoshinewiththeir64bitSOCsupport!

    Theonlydownsideweseewiththisphoneisthebattery.The5.5inchscreenonYurekaisgoingtoguzzlebatterylikecrazyanditshouldjustaboutpullthroughthedaywithnormalusage.Thankfully,ithasCyanogenModonit,whichshouldhelpwithbatterylife.

    Overall,itisanexcellentphonefortheprice

    Wewillpostadetailedreviewassoonaswegetourhandsonit!

    [Earlier17thDecember]

    Finally,themuchtalkedaboutMicromaxYuBrandedphonewilllaunchonThursday,December18th.Andfromwhatweknow,thephoneisnotonlygoingtobeabeast,butwillalsocomeatapricepointthatisextremelycompetitive!

    Yes,somethingverysimilartoOnePlusOne(orevenbetter).ThelaunchwillbeinNewDelhion18th,followedbyeventsinMumbai(19th)andDelhi(20th).MicromaxcofounderRahulSharmaisexpectedatallthe3events.HereistheinvitationwehavereceivedfromMicromax.

  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 3/12

    Butfirst,whyMicromaxYuasaseparatebrand?

    MicromaxneedstoreinventitselfduetoonslaughtofnewerChinesebrandslikeXiaomi,OnePlusandGionee.Theyaresellingphonesthatarenotonlybetter,butalsoatapricepointthatisaffordabletomost!

    WhileMicromaxSmartphonesarecheap,theyhavealsoknowntochurnoutunderpowereddevices.WithMicromaxYutheywanttorepositionthemselvesagainsttheseChineseSmartphoneplayers.

    AreyouwonderinghowthefirstMicromaxYuphonewillbe?

    WhileMicromaxhasnotannouncedanything,weknowfromoursourcesthatitwillbeahighendphone,thatwillprobablyhavebetterspecificationsthanOnePlusandpricewhichisevenlower!

    Herearethespecificationdetailsthatweknow

    TheYuSmartphonewillbethefirstinIndiatohavea64bitsupport.ItwillbepoweredbytheQualcommSnapdragon615octacoreCPUandwillsupportthe4GLTEnetworksinIndia.

    Asfarasthescreengoes,itwill5.5inchscreenwithHDdisplayorhigher.

    [Updated:WejustgotholdofmainMicromaxYuSpecifications.Heretheyare]

  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 4/12

    MicromaxYuSpecifications

    WithMicromaxsexclusivepartnershipwithCyanogenOS,thereisnoquestionwhichOSMicromaxYuwillsport.However,itisinterestingthatonlyAndroidLollipopsupports64bitarchitecture,andCyanogenisstillnotoutwiththeirLollipopupdate.ItmightjusthappenthatMicromaxYumaybethefirstphonestogettheirupcomingLollipopupdates.

    WithMicromaxYu,theyarealsochangingthewaythephoneswillbesold.ItwillbeOnlineOnlymodeljustlikeOnePlusOneandXiaomiphones.TheYuphoneswillbeavailableexclusivelyonAmazonIndia.

    Wonderingwhatthepriceofthisphonewillbe?Anyguesses?

    Again,thereisnoofficialconfirmation,butinourviewpricewillbearoundRs.19,999/.Atthatprice,MicromaxYUwillprobablybethemostValueForMoneyhighendsmartphoneavailableinthemarket.

    IamwonderingwhatarethelikesofSamsung,LG,HTC,Sonyandothersaregoingtodo

    Update:Ok,sothepriceofthephoneisclosertoRs.10,000ratherthanRs.20,000.WhileIamhappythatpriceisverylow,italsosuggeststhatphoneprobablyhas2GBRAM(or1GB)ratherthan3GBwhichIhadexpected.TheimportdetailsshowsthattheimportcostofthisphoneisRs.8301.So,itwillbepricedaround910k!ProbablycompetingwithRedmiNote4G.

    Andhereistheactualpictureofthephone!

  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 5/12

    1.7kSHARES

    MicromaxYuPhone

    [ItseemsGadgetraidhadfirstpublishedspecsofthisphoneon15thDec.]

    MicromaxYuYurekaSaleDetailsSaleDate No.OfPhones

    OnSaleRemarks

    13/01/2015

    2.00pm

    10,000

    [Completed]

    FirstYuYurekaSalehappenedandMicromaxhadannouncedthattheyhad10,000unitsforsale.Thesalewasacompletefiascowithover300,000usersregisteringfor10,000phones.However,afterthesalemanyuserscametoknowthatevem10kphoneswerenotavailable,only3000wereavailableforpriceof8,999.Manyuserswereshownthepriceof12,499/.

    Checkoutourcoverageofsalehere

    22/01/2015

    2.00pm

    15,000

    Allof15,000YuYurekaphonesweregrabbedinlessthan4seconds.Fortunately,peopledidnotfaceasmuchproblemastheydidinthefirstsalescycle.However,thousandsofcustomerswereleftdisgruntledastheycouldnotgettheirhandsonthephone

    28/01/2015

    2.00pm[exp]

    N/A Thisisexclusiveaccesssaleforthatthesaleismeantforcontestwinnersandimpactedcustomerswhohadearlierbookedthehandsetbutwereunabletoavailtheproductduetocertainissues.

    29/01/2015

    2.00pm[exp]

    15,000[expected]

    Ifyouhavealreadyregisteredforthethirdsale,youcanlogintothispagetomakepurchases.Ensurethatyouareloggedintothispagebeforetime

    05/02/2015

    2.00pm[exp]

    15,000[expected]

    Registerforthisfrom29thJanuaryonwards.

    CYANOGEN MICROMAX ONEPLUS

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  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 6/12

    ABOUT ARUN PRABHUDESAIArunPrabhudesaiisfounder/chiefeditorattrak.in.HejumpedtheEntrepreneurshipbandwagoninearly2008afteralong13yearstintinI.TIndustry.Youcanfollowhimontwitter@trakinandFacebook.ArunsGoogle+Profile

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    March1,2015at19:30gouravgrewal

    MicromaxYurekakBtkaayegaorjbbaayetocallme.thatsmyno.9034867679

    Reply

    February28,2015at14:41abhishekmalakar

    hastobethebestbudgetphoneofyear!!!lovedthephonetotally!!

    Reply

    February26,2015at16:11JYOTIJADHAV

    tsagoodlookinmobilesoIwanttopurchasethisyureka.Butitisnotavailableinmarket.Thenhowcanpurchase?plzmore&morequantityinonlinesaleplzdothisneedful.

    Reply

    February27,2015at14:59AMAN

    IHAVENEWSEALEDYUYUREKAIFUINTRESTEDTHENCALLME9463331455

    Reply

    February26,2015at14:33Sanjay

    IamusingthismobileandthisisworstproductIeverseen..Pleasedontbuy.Isuggestallbuyercanchooseothermobiles..moreproblemsinthismobilethatswhyitsnotavailableinmarket.

    byTaboolaPromotedLinks

  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 7/12

    Reply

    February25,2015at20:13prasanth

    plzhelpwhichplaceservicecentreinchennai.replyme

    Reply

    February25,2015at17:00JuberAhmed

    Sir,PleaseBatayekiAmazonmeDeliverykaKitnaLaktahe.

    Reply

    February25,2015at01:24praveen

    micromaxkabrandbharosewalabrandnahihaijabitnakuchitnekamdammainmilrahahaitokuchnakuchbaathainahitohtcsamsungopposonymicrosoftjaisenaamibrandiskitakkarmainkyunhiaarhejabkiinbrandmainitnakuch20se25hajarkirangemainhaiyeaamjantakopagalbananewallibaathaiaapurekake13mpcamrekapatakarsaktehaikiwo13mpkahihaiussejadasaafpictosonyke5mpcamremainaajayegiindiamainlogbherchaalparchaltehaikiaajusneurekaliyahaitomujhebhiurekalenahaiparqualityjannewalakabhibhiurekanahilegakyukiusepatahaikilikhneseaurbolnesekoipitalsonanahihojata

    Reply

    February24,2015at22:51oindrila

    Yurekaindeedgivesworthforeverypennyyoushellforit!

    Reply

    February23,2015at23:05asai

    Hai.iamusinyurekaphonemypHisnormalspeakingbutchellpullheat.cameraflashnotwormingsohealpforservicecenterinchennai

    Reply

    February22,2015at20:48Kalpesh

    Hellofrnds!!TherearemanyproblemsregardingBatterylifeonly7hoursbatterybackup!!!!!!andalsoyoucanseethebackbuttononthephonebutitisreallyavailableindisplaywhichisconsideredin5.5..!!

    Reply

    February22,2015at10:59abhishekmalakar

    thisphoneisastealforrs8999!!cantwaittobuythis!!!

    Reply

    February21,2015at07:45sushant

    bhaimijhekoibataokiyurekameekstoragesedusrestoragemecopykaisekartehorsimcardkacontactsowvnahikartaplztellme

    Reply

    February19,2015at21:12MAYANK

    ThesearetheFAKESALENOs.theAmazonandYUarecomingupwith.IHAVEBEENINPREVIOUS5SALES,ANDNOTASINGLEUNITADDEDTOMYCART.EVENTWICE,THEPRODUCTWASADDEDANDTILLPAYMENT,THEQUANTITYWASMADE0.Agreatbluffplayed,sothattheycangetmaximumhitsonthursday.Whatarethechancesthatyoudontgetitin5salesandapprox.80,000unitsatdispose.HIGHLYDISAPPOINTEDANDFRUSTRATED.

  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 8/12

    Reply

    February19,2015at11:15Vicky

    Sir.AmazonpeyenatakkabtakchaleganormalKoipurchasekarnachahtahaitouskoiskaamount12500showkartahai.orkuchlogjyadaphonelekarAmazonssettinghaivo13000,14000Kabeachrahehai.

    Reply

    February17,2015at20:47prashanttripathi

    1kyaismedono2Gsimusekiyejaasaktahai2PDFsaporthaikinahi.

    Reply

    February17,2015at19:01Dharamveeryadav

    sir,yemarketmekabaayega.Amazonparregistrationkarrakhahai.butmilnahiparaha.pleasereplyme.

    Reply

    February16,2015at12:45ranbeersingh

    SirIwanttopurchasemicromaxyuyurekasopleasetellmewhencanIregistrationtopurchasethisphone,Pleasereply.

    Reply

    February16,2015at10:46MANOJCHOUHAN

    Iwantpurchasethisphoneimmediately

    Reply

    February15,2015at22:55shrawankumarverma

    sir,pleasegivemeideaforregisteringtoyurekaphoneontheamazon

    Reply

    February15,2015at18:20mayur

    IwontvibratewithringbuthisdoesnotworkwhatIdo?

    Reply

    February21,2015at19:41bhupendrameena

    tellmeonethingsimsenetusekrneprwhatsupsedownloadinghotiyahiorplaystorebhinhichlrhahple.Tellme

    Reply

    February15,2015at16:12KarthikRaoV

    Aphoneofferingwonderfulfeaturesforbestprice.DefinetlyworthabuyYUYureka.

    Reply

    February15,2015at15:10su

    suchagreatphone!withagreatvaluesomanyfeaturesandthepriceisincredible:Damustbuy!

    Reply

  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 9/12

    February15,2015at11:37dvzohn

    iamfromnepalandhowcanibuythisphone?andwhichoneisbetterlumia535oryuyureka

    Reply

    February21,2015at10:10Fucker

    Dearfriendpleaseconnectyourdataconnectionandsearchongoogle.

    Reply

    February13,2015at20:38KaranMehta

    Excellentphonewithabeautifulcamera,excellentdisplay,andanCyanogenOS!AllthisatonlyRs.8,999!

    Reply

    February13,2015at20:36sugandhi

    thisphoneishandsdownthebestphoneinthemarket..myfriendgotthistheotherdayandwasveryhappywiththeproduct!amustbuy:D

    Reply

    February13,2015at18:25abhishek

    Thisphoneisverysexyjustae8999?.Iwantbuyitassoonaspossible,thespecificationsareawesomelyincredible.)

    Reply

    February13,2015at06:48aarzoo

    guysucanbuymicromaXcanvasnitroA311insteadofyubcozithassamefeatures

    Reply

    February12,2015at09:31anujtyagi

    Yurekahasaissueofheatupasiwasusingmapanditgotheatupto38degree.thisisthemaindrawbackforthisphone

    Reply

    February11,2015at19:13satyakidas

    toocoolsmartphoneinfactbestsmartphoneunder10kthattoojustpricedatrs8,999withcyanogenmodoperatingsystemsuperbcustomizationfwatureswithamazingcaneraqualityandlotsmorewordsarejustnotenoughtosayeverythingsojustgoandgraboneasfastaspossibleatamazon

    Reply

    February11,2015at18:26lsiam

    cananyonehelpme,,,,iwanttobuythisphonetoobutcantbuyit,,,,pleasehelpmemyphonenum.8132845232

    Reply

    SubhashPednekar

  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 10/12

    February10,2015at21:02SubhashPednekar

    Somearesatisfiedndsomearenotwtisaconfussion?btmwaitingfortogetitformeassoonaspossiblebutnlyin8999

    Reply

    February13,2015at20:39KaranMehta

    Iwouldgetthisphone!itsanexcellentphone,Ivebeenusingitforafewweeksanditisoneofthebestphonesihaveused!

    Reply

    February10,2015at17:03premthapa

    Iwantbuymicromaxyuyurekabutnotregisterthenhowtobuyitplsrplymemdm/sir

    Reply

    February10,2015at10:32MDAKHKLAQUEAHMAD

    THISISAMAZINGMOBILEANDIAMGOINGTOBUYTHISMOBILEAFTERTWOMONTH,TELLMEWHENTHEMOBILEISCOMINGINTHEMARETBECAUSESOMEPEOPLEARETRYINGTOSELLATVERYEXPENSIVEPRICEHELPMEADVICE4BUYINGTHEMOBILE!

    Reply

    February8,2015at02:24rajnesh

    bakvasphonehainacameraachchhahainaproccesormatlo

    Reply

    February8,2015at00:03su

    Thisisaverygoodlowpricephonewithgreatfeatures.Definitietlyworthbuying!

    Reply

    February7,2015at23:05satyakidas

    coolestphoneeverunder10kjustatrs8,999withamazingcustomizationbycyanogenmodcantwaittograbitonthismondayB)

    Reply

    February6,2015at01:58yogesh

    Awesomephonewithawesomeprice.

    Reply

    February5,2015at19:16Raju

    guysnevergoforthisdevicebecausethereisabigissuewiththisphoneproxysensornotworkinthisdeviceIhavepurchased2daysagobutIamnotsatisfiedwithitsperformancethisproblemiswithallyurekadevice

    Reply

    February5,2015at18:08pradeepsingh

    aajmainemicromaxyurekakliyeamazonprtrykiyabutyhacartmaiaanekbadbhinhilepayapricestartngmai12500maise3500discountkrke8999huabtpaimentmodprjanekbadwohi12500kakyahaiye..yeconsumerksathfruadhaitomaiamazonkagainstconsumercourtjaugaagrwomreisbatkarplynhikrtehaito.

  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 11/12

    Reply

    February5,2015at16:56sujata

    imakeaddtocartyuyurekaimmediately1secgapwhensalestartedbutiwenttowaitlistnstillnotavailabletobuyit..verydisappointing.ThisYUYUREKAmobileisreallyamazingWaitingeagerlyforthismobiletocome.letushope,todayat5imgoingtoregister..

    Reply

    February4,2015at18:27sanjayrao

    Ineedsuchmobileureka!informmewhenitcomemarket

    Reply

    February5,2015at15:32Ramesh

    Higdevngfriendshianyonehavemicromaxyuyurekamobilenoneedofyouplzsendtomyaddress

    Reply

    February3,2015at13:07amandeep

    Iwantsellownyouyurekamicromaxphoneonlyin9500rupees.callmeon9463331455

    Reply

    January31,2015at16:48brahmananddubey

    sir,iwanttoopenaservicecenterinmylocalmarket,becausetherearenoanyrepairingcenterinmyarea.sopleasecallmeifuwanttogivemealicenseforrepairingcenterofanymobilecompany,NAMEBRAHMANANDDUBEY,ATTOPCHANCHI,DISTDHANBAD,STATJHARKHAND.CONT9471336903,9525865933,7870317606,[email protected]

    Reply

    January31,2015at13:12ajayKumar

    Iwanttopurchasethisphoneontheshowingrate@8,999/Thatsit.

    Reply

    February3,2015at12:18Arivazhagan

    Dearsir,howiambuyingyuyurekaatcostofrs.8999pleaseexplain.

    Reply

    January30,2015at11:59sameerrais

    ForYurekacallat9821833932butonlyononeconditionthatmyadditionalamtwillbe2000rupees

    Reply

    February1,2015at10:04RahulVerma

    bhai9000k10000letahotobtadena.1000extrabs..agarsalekrnahtookk..MyNo.is8930717199

    Reply

    February6,2015at16:43shree

    YUREKA..MENE4MOBILE.LIYA..BECHNAHAIKISI.KOLENAHAIBAHOTBADADEFECTIVEPROBLEMHAI.NOTADVISABLE

  • 02/03/2015 MicromaxYUYUREKALaunchedatRs.8999.[CompleteDetails]

    http://trak.in/tags/business/2014/12/17/micromaxyuindia/ 12/12

    DEFECTIVEPROBLEMHAI.NOTADVISABLE

    Reply

    February19,2015at18:15simrankhan

    plsbuymeyurekamobileassoonposible.nowmecontact..05812518350at9:30startto6:30

    Reply

    January29,2015at14:39suraj

    imakeaddtocartyuyurekaimmediately1secgapwhensalestartedbutiwenttowaitlistnstillnotavailabletobuyit..verydisappointing

    Reply

    January29,2015at10:11bipulkumr

    iwanttobuythesemobilepleaseanyonepleasehelpforthat8096554592

    Reply

    February19,2015at21:39Vishwakarma

    Ilikethisyurekamobile

    Reply

    January28,2015at23:22AmanSharma

    Hellomerepassye3phonehmujhe2sellkarnehon13000kisikochahiyetomujheisnumberparwhatsappkare..9509443385AmanSharma

    Reply

    January27,2015at19:24chanchalsingh

    amajonperyehnatakkabtakchelaga

    Reply

    January26,2015at15:03HariomSingh

    Iwanttoaskbothmicromax&amazonregardingmicromaxyurekaphonelaunchedat20dec14&fristsalewas13jan15,secondsalewas22jan.Approximately7lackregisterationatamazonforthisfoneandmicromaxhasonly10000unitforthesale.Thannowiwantaskthanhowmanyyearmicromaxtakestoprovidethe7lackunit.Soitisdofackforpublicity.

    Reply

    January26,2015at14:42sameerrais

    Foralltheoneinterestedinmicromaxyuerkahaveachancetobuyon29theFebbutifyouarenotluckyenoughthencontactmeorwhatsupon9821833932

    Reply

    January26,2015at13:38SomikBty

    Imsoexcitedtobuythisphonebutitisnotavailableinmarkets:(FeaturesarewonderfulatanAmazinglyprice.

    Reply