Micro-PhoneMicro-Phone

Andy HuangAndy Huang

What is Micro-PhoneWhat is Micro-Phone

Small phoneSmall phone The size of a Bluetooth headsetThe size of a Bluetooth headset Fit perfectly on the ear.Fit perfectly on the ear.

PositioningPositioning

Target Target market:market:

Gold Collar workers Gold Collar workers Age 18-24 Age 18-24 Make low wages but Make low wages but

seek luxury seek luxury Technology advanced Technology advanced

lifestyle lifestyle

CompetitorsCompetitors MotorolaMotorola JabraJabra Nokia Nokia AppleApple

Market Research Market Research

Focus groups – get primary data Focus groups – get primary data from people.from people.

Product testing to see if people Product testing to see if people like it or not like it or not

secondary data method:secondary data method: specialized research companies - specialized research companies -

cheaper than primary data. And cheaper than primary data. And we will get it from T-mobile or ATT we will get it from T-mobile or ATT

Market Research Market Research Results Results 40% of the 40% of the

people said that people said that they are using t-they are using t-mobile.mobile.

Many of them Many of them would spend would spend more than $50 more than $50 dollar on a cell dollar on a cell phone.phone.

Market Research Market Research Results Results Most of the Most of the

people who people who took the survey took the survey is under 18.is under 18.

Most of them Most of them doesn’t used doesn’t used Bluetooth Bluetooth headset.headset.

Packaging Packaging

Small and lightSmall and light Easy to carryEasy to carry Easy to openEasy to open Black sturdy boxBlack sturdy box Plastic insidePlastic inside

Label Label

Big letter stand Big letter stand out for the name out for the name of the product.of the product.

List its technical List its technical specifications on specifications on the back.the back.

On one side, List On one side, List what is included what is included in the box and in the box and key features.key features.

Pricing Pricing

Initial Release: 8GB Version - $150Initial Release: 8GB Version - $150 Delayed Release: 4GB Versions - Delayed Release: 4GB Versions -

$100$100

Competitors Prices Competitors Prices Apple Iphone: 8GB Version - $199Apple Iphone: 8GB Version - $199 4GB Versions - $299 4GB Versions - $299 HTC G1 : $179HTC G1 : $179

Promotion Promotion

Personal SellingPersonal Selling we would have telemarketers make cold calls in order we would have telemarketers make cold calls in order

to let people know about a product and get them to to let people know about a product and get them to buy it.buy it.

We could also have door to door sales people try to We could also have door to door sales people try to get our product to sell.get our product to sell.

Mass SellingMass Selling selling or appealing a bunch of people at once selling or appealing a bunch of people at once placing banners or commercials and other techniques placing banners or commercials and other techniques

where everyone can see it where everyone can see it played commercials on major stations such as NBC, played commercials on major stations such as NBC,

ABC, and Fox ABC, and Fox

Promotion Promotion

Public relations Public relations allot some profits for charitable giving.allot some profits for charitable giving. This would improve our company’s overall This would improve our company’s overall

image.image.

Sales PromotionSales Promotion Sales promotions that we could use include discounts, Sales promotions that we could use include discounts,

rebates, or gift cards.rebates, or gift cards. This would be successful if we drop prices just a little This would be successful if we drop prices just a little

bit and it attracts more customers as they perceive it bit and it attracts more customers as they perceive it as a good deal.as a good deal.

Promotion Promotion

We focus on the most on Mass Selling and Sales We focus on the most on Mass Selling and Sales Promotion. The two techniques are the cheapest and Promotion. The two techniques are the cheapest and most efficient because they can be used to appeal to most efficient because they can be used to appeal to the entire market.the entire market.

We focus last on Personal Selling, Because it’s We focus last on Personal Selling, Because it’s Expensive and relatively ineffective nowadays. Expensive and relatively ineffective nowadays. customers would have probably done a bit of their customers would have probably done a bit of their

own research already.own research already.

Distribution Distribution

We will use multiple channels so we We will use multiple channels so we have access to a larger market.have access to a larger market.

We are going to sell both directly and We are going to sell both directly and indirectly indirectly

The middlemen we are going to use is The middlemen we are going to use is through Best Buy and also through T-through Best Buy and also through T-mobilemobile

Distribution Distribution

We chose this method so our We chose this method so our products will be available to those products will be available to those browsing through the store for browsing through the store for other electronics, as well as those other electronics, as well as those who are shopping for a new who are shopping for a new phone/plan.phone/plan.

Summary Summary

You should buy our product You should buy our product because it’s the smallest phone in because it’s the smallest phone in the world.the world.

It have many feature and newest It have many feature and newest technology.technology.

It will become popular.It will become popular.