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MICRO ENERGY SOLUTIONSBusiness Plan
By: Rizwan Qamar
OUTLINE
Brief Introduction Vision and Mission Main Objectives Products/Services Marketing and Sales SWOT Analysis PESTL Analysis Human Resource Management Financial Highlights
INTRODUCTION
The world has started utilizing the renewable energy sources to save depleting gas, oil and coal reserves.
There are more than 7 billion people in this world.
Most of them have been trying to disturb the natural cycle every day.
As a result, natural sources have become limited, clean water has disappeared, land has become barren and air has become polluted.
That is why, world is moving towards renewable and sustainable energy sources.
VISION AND MISSION
MICRO-Energy Solution has the vision to bring green revolution in Pakistan by providing cost-effective energy solutions to the masses.
Our mission is to eradicate the energy crises from Pakistan and to improve the life style of the public for the progress of Pakistan giving environment friendly, easy-to-use & innovative products for the current energy demand.
COMPANY VALUES
The company is strongly committed to work with honesty without any compromise on the Total Quality Management (TQM).
With Customer Experience Management (CEM), we strive best for customer care for their satisfaction in order to build trust and long term relationships with them.
An environment of innovation & uniqueness has been developed throughout the company. For the fast services, we utilize Time Compression Management (TCM).
PRODUCTS/SERVICES
Bio Gas Plants Solar Energy Systems AC to DC Conversion
BIO GAS PLANTS
Pakistan has low forest cover About 4% of total area is covered by forest 90% of country’s wood production is used as
fuel About 7000 ha of land is reforested in
Pakistan every year To control reforestation adoption of biogas
is a best technology Beneficial to the human health also have
positive impact on the environment Better crops can be grown while using the
existing resources at lower cost
BIO-GAS COMPOSITION
Methane, CH4 50-75% Carbon dioxide, CO2 25-50% Nitrogen, N2 0-10 % Hydrogen, H2 0-1 % Hydrogen Sulphide, H2S 0-3 % Oxygen, O2 0-2 %
USAGES OF BIOGAS
For cooking and heating food For playing fan in summer For lighting Organic manure is its bye product
SELECTION CRITERIA
The plant will be allotted to individual household. Land for construction of bio-gas plant should be
available free of cost. Enough water should be available for feeding
purposes. The individual household should have two
buffaloes, preferably. Direct sunshine should be there throughout the
day time on the proposed site. From environmental point of view, the plant
should be out side of the boundary wall of the house.
Plant should away 50 feet from kitchen.
REQUIRED MANURE One buffalo can produce about 20 to 22 kg manure
per day. Average 4 cows or 2 buffalos will produce about 45 kg manure per day .05 cubic meter.
The ratio of manure and water is 1: 1 45 kg manure + 45 kg water = 90kg Total input per day = 90 kg Input for 5 weeks = 90 kg X 35 days = 3150 kg 1000kg = 1 cubic meter 3150 kg =3.1 cubic meters
So for a single household of average 7 people living single plant of 3-cubic meter is recommended
Temperature: Normally required temperature will be 20o c to 35 o c
CONSTRUCTION MATERIALS (For 3-Cubic-Meter Digester) Bricks approximately 2700 Cement, 11 bags. Sand, 74 cft. Crush 9 cft. Steel sheet for gas cap 20’x4’ of 16 gauge. RCC pipe of 6 inch diameter,12 feet. Angle iron 2 inch,10 feet. Mild steel rods, approximately 18 feet (for bracing) GI pipe ½ inch dia, and fitting as per requirement. Plastic pipe ½ inch dia, as per requirement. Stove 1 No. Waterproof coating (paint, tar, asphalt, etc.), 4 liters
(for gas cap)
DIAGRAM OF BIO-GAS PLANT
OPERATION AND MAINTENANCE
Mixing the material Test Gas Lines for Leaks Improved Stove Maintenance
SOLAR ENERGY PANEL
Replacement of UPS/ generators Use of Solar Panel According to Need and demand Supplies will be imported Sealed gel batteries will be used 5-years battery warranty Can provide energy continuously DC using appliances
BATTERIES
INVERTER
SOLAR DIAGRAM
MARKETING PLAN
Local Cable Operators Local Circulations Hoardings and banners Pamphlets and Brochures Conducting Seminars Door to door Marketing E- Marketing e.g. (Online Sources) Target Market Area:
Islamabad and Rawalpindi Lahore (Future)
MAJOR COMPETITORS
PAK-Energy Solutions, Lahore Synercon: Solution to Energy Saving, Johar
Town, Lahore Akhter Solar Limited, Blue Area, Islamabad Clean Power (Pvt.) Ltd, I-8, Islamabad Electro Control Industries (Pvt) Ltd, I-8/4, Isb Socio-Engineering Consultants, F-7/4,
Islamabad Trillium Pakistan (Pvt) Ltd, 5-The Mall,
Rawalpindi
SELLING PROCEDURE
Site/ location visit Estimation of the requirements Preparation of proposal/ quotations Signing of Agreement 50% Payment at the time of agreement Execution of contract Feedback After sale services
SWOT ANALYSIS Strengths
Our TeamOur ProductsEnvironment Friendly
WeaknessesNew BusinessLimited Resources Lake of ExperienceLake of Awareness
OpportunitiesHuge Market Exist Current Energy CrisisRural and Agri based Economy
ThreatsExisting CompetitorsPolitical IssuesLaw and Order SituationFuture Legislation
PESTL ANALYSIS
Political
Economical
Social
Technological
Legal
ORGANIZATIONAL HIERARCHY
BOD
Operations
Accounts/
Finance
Marketing
Technical
Lower Staff
Top
Middle
Lower
HUMAN RESOURCE REQUIREMENTS
INITIALLY
2- Engineers 4- Technicians 6- Laborers Office Manager Accounts and Operation Manager Office Peon Driver
FINANCIAL HIGHLIGHTS
Initial InvestmentsRs. 1000,000
Debt/Equity Ratio40:60
ROE25%
ROI18%
ROA 15%
Pay Back PeriodOne Year
*(All figures are expected estimates)
FINANCIAL HIGHLIGHTS…. CONT’D
EBITRs. 0.5 Million
GP Ratio25%
NI Ratio15%
Gross RevenueRs. 0.7 Million
Assets Turnover5 times