Skills

. . . .

Yoon Yung Sim (Michelle)

Subang Parkhomes, E-3A-7, Persiaran Kemajuan, SS19, 47500, Subang Jaya, Selangor. HP: 014-2330966 – Email: myoonwork@gmail.com

Worked as a Social Media Specialist in IPG Mediabrands under Rally (social media team) and a graduate in degree of communication with high proficiency in English. Able to speak and write in professional as well as colloquial English. Posesses naturally talented writing skills along with a high interest in a long term writing career. Experienced in social media advertising. Good in research writing and well read in journals focusing on media and communication theories. Often complimented by previous bosses for being very hardworking and responsible towards duties.

Proficient in English Language Social Perceptiveness Writing Social Media Management Creative Writing Critical Thinking Research Writing Strong Reading Comprehension Social Sciences Leadership experience Minor designing

Professional Summary

Feb 2016 – Aug 2016 Company: IPG Mediabrands (Universal McCann, the No.1 Media Agency in the World - Recma) - Petaling Jaya, Selangor Job Title: Social Media Specialist

Responsible to attract and interact with targeted virtual communities and networks users. The key goal is to represent clients to achieve customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of social media marketing roadmap.

• Understand client’s business objectives and advertising strategy. • Copywriting social media content. • Designing social media content. • Preparing reports on brand’s social media performance. • Researching, extracting and analyzing social media data. • Identifying target audience characteristics, behaviour and habits. • Online customer service. • Brainstorming creative ideas for social postings. • Researching and analyzing social trends. • Monitoring and optimizing effectiveness of campaigns. • Brand crisis management on social media. • Client: Drypers. Work samples: http://bit.ly/BabyFirstFoodsBanana

http://bit.ly/BabySleepMilkBottle http://bit.ly/DrypersBdayJuly

Reason for leaving: seeking a career that is more focused on writing.

Dec 2015 Bachelor of Communication: Mass Communication

Monash University Malaysia - Subang Jaya, Selangor

• CGPA: 3.224 • Minor in Writing, Film Studies and Gender Studies. • Member of Monash Dance Fusion Club • Member of Monash Animanga Guild

Work Experience

Education

Nov 2012 Foundation in Arts: Mass Communication Sunway College - Petaling Jaya, Selangor

• Aggregate: 76.55% • Documentary for English class: full marks 10/10. Please refer to link:

https://www.facebook.com/NeverGiveUpOnLifeaLepersStory/?ref=hl (Video editing, interviewing, scripting, spreading awareness).

2011 SMK Kota Kemuning - Shah Alam, Selangor

• SPM: 3A 4B 2C • English: A+ • Bahasa Malaysia: B+

Additional Information

• For a sample of my writing, please refer to my personal blog:

cruelbutbeautifulworld.wordpress.com

• Proficient in Microsoft Word, Excel, PowerPoint, ProPresenter & iMovie video editing.

• Basic Photoshop and Adobe Illustrator designing skills.

• Experienced with tight deadlines on a daily basis in previous job.

• Often praised for being very hardworking and responsible by previous bosses and family.

• Field of study focused on theories related to social behaviour of media audiences, media trends, strategic methods of mass media companies, relationship between mass media and society, and mass media history.

• Minor subjects focused on writing techniques, film genres/trends/history and social/societal behaviours towards gender standards.

• Volunteered in Community Care.

• Currently volunteering on weekends as a member of Chorusboard

(computer tech, PowerPoint).

• Was a leader of a camp group in Strictly Students Summer Camp 2015.

• Hobbies: Movies, TV series, writing, video games, reading and baking.