Michelle C. Braun, SuperStar Careers How to Use Facebook to
Promote Your Yoga Classes 1 Slide 2 2 About Me Michelle C. Braun 18
years teaching management & leadership development in Fortune
100 companies CEO of www.SuperStarCareers.com
www.SuperStarCareers.com Yogi Slide 3 3 SuperStar Careers helps
mid-career professionals position themselves for extraordinary
careers. We provide Career Management tools, training & career
coaching to help people enjoy the careers of their dreams. Help
organizations maximize their potential & improve the bottom
line through Management & Leadership Excellence Slide 4 4
Agenda Getting to Know You Why Facebook? Business vs. Pleasure Post
This! Resources Slide 5 5 Getting To Know You Bonus Modules Slide 6
6 About You 1.Full name 2.Why you teach 3.Expectations / Questions
4.Your comfort level with self-promotion (1 = I hate it.10 = I love
it.) Slide 7 7 Consider This It is your obligation to share your
unique gifts with the world. If you dont share your talents, youre
stealing from those that can benefit and be healed by your skills.
Slide 8 Intention 8 Slide 9 Whats Your Intention w/ Facebook?
SuperStar Careers: Educate, Entertain & Inspire Vital Yoga
Center Build Community & Enlighten 9 Slide 10 Why Facebook?
Users base is growing 890 million daily active users* - globally
745 million mobile daily active users* - globally 4,545,100 NC
Facebook users** - (47.9% penetration rate) Superb ability to
target customers Easy Sticky 10 * As of 12/2014; ** As of 3/2011
Slide 11 11 Business vs. Pleasure Bonus Modules Slide 12 12 Dont
Make it Personal Personal ProfileBusiness Page 5,000 Friends
maximumUnlimited Fans Cannot target Friends with FB adsCan target
Fans with FB ads Cannot leverage business appsCan leverage FB
business apps Cannot personalize URLNeed 50 page likes to customize
URL Cannot create Offers /EventsCan create Offers /Events Cannot
schedule posts in advanceCan schedule posts in advance About page
is indexed by search engines Slide 13 13 Post This! Bonus Modules
Slide 14 14 Goals Get your info in their newsfeed Drive engagement
Slide 15 15 Karma Ratio is 5:1 Provide 5 Super Valuable things
before you make 1 ask Drives engagement Builds loyalty Slide 16 16
Engagement: More Than a Ring Like Share Comment Slide 17 17 Pay to
Play Boost PostPower Editor SimpleIncreased capabilities &
complexities Analyze which posts are popular and promote those
Great analytics Warns you about total budget spend BEFORE you
finish boosting Works best in Google Chrome browser Organic Reach
is down! Slide 18 18 Post Types 1.Text Only 2.Photo only 3.Text
plus photo 4.Links to articles with images 5.Links to videos
6.Offers/events Slide 19 Batch & Schedule Your Posts 19 Slide
20 20 Resources Bonus Modules Slide 21 21 Facebook Groups 1.Yoga in
Charlotte Rocks! 2.Yoga Teachers in Charlotte and surrounding areas
3.Pranakriya Yoga 4.Yoga Teacher Training Schools 5.Yoga Studio
Owners Kula 6.Yoga Studio Owners Strategy Group 7.Yoga Studio
Owners 8.Black Yoga Teachers Alliance Slide 22 22 Facebook-specific
Resources 1.Amy Porterfield @
http://www.amyporterfield.comhttp://www.amyporterfield.com 2.Online
Marketing Made Easy Podcast @
https://itunes.apple.com/us/podcast/online-marketing-made-
easy/id594703545?mt=2
https://itunes.apple.com/us/podcast/online-marketing-made-
easy/id594703545?mt=2 3.FB Ads Policy & Guidelines @
https://www.facebook.com/help/250509391644213
https://www.facebook.com/help/250509391644213 4.FB Grid Measurement
tool for ads @ https://www.facebook.com/ads/tools/text_overlay?_rdr
https://www.facebook.com/ads/tools/text_overlay?_rdr 5.Canva
(Graphic development tool) @
https://www.canva.comhttps://www.canva.com Slide 23 23 FreePaid
Asheville Yoga CenteriStock photo @ http://www.istockphoto.com Okra
Yoga123RF @ https://www.123rf.com/login.php Y2 YogaFotolia @
http://us.fotolia.com Yoga Recipe SuperStar Careers Facebook page
SuperStar Careers Inspiration Station Yoga-specific Images
http://www.superstarcareers.com/inspiration-station/ Slide 24 24
Questions & Answers Bonus Modules Slide 25 Q & A / Open
Discussion
