Upload
bharat-jaggi
View
212
Download
0
Embed Size (px)
Citation preview
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 17
2015
MICHELIN A BETTER WAY FORWARD
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 27
MICHELIN 2015 A BETTER WAY FORWARD
chelin offers each customer the right performancethe right price to meet every need with
HIGHLIGHTS
OF THE MICHELIN GROUP
A WORLD MAJOR983072tire industry player
PRODUCTION SITES WITHIN THE MARKETS
A SALES NETWORKcovering
HIGHLY-QUALIFIED STAFF
137983072
market share
68 plants
17 countries
170983072countries
112300 employees of all backgroundsand cultures
6000 persons in the global networkof RampD sites
AN EXTENSIVE BRAND PORTFOLIO
FOR ALL MARKET SEGMENTS
MICHELIN
A KEY MOBILITY ENABLER
global premium brand MICHELIN
primary brand dedicated to sports carsd SUVs BFGOODRICH
ong regional brands
NIROYAL in North America
EBER in Europe and WARRIOR in China
arket-leading national brands
ORMORAN RIKEN SIAMTYRE
URUS TIGAR
TRUCK
AIRCRAFT
TWO-WHEEL EARTHMOVER
AGRICULTURAL MICHELIN TRAVELPARTNER
MICHELIN LIFESTYLE
PASSENGER CARamp LIGHT TRUCK
Tire Business September 2014 Data 2013
2014 production
13 million mapsand guides
178 million tires
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 37
MICHELIN 2015 A BETTER WAY FORWARD
KEY FIGURES WORLD MARKET BY MANUFACTURER In value (US dollars)
19553
et sales EUR million
euro2170 MN
(1) Before non-recurring items
euro1031 MN euro2522 MN
Source Tire Business septembre 2014 Ventes 2013
(1) Before non-recurring items
2 01 2 2 01 3 2 01 4
2926 3089
2522
2 01 2 2 01 3 2014
24232234 2170
11311 111
2 01 2 2 01 3 2 01 4
1571
1127 1031
2012 2013 2014
21474 20247 19553
15
31
54
574
1101
495
Bridgestone
Michelin
Goodyear
Mid-sized tiremakers
Other tiremakers
Tiremakers with a 2-6 market share Tiremakers with a less than 2 market share
10498 -18 Passenger Car and Light Truck amp Related Distribution
6082 - 53 Truck amp Related Distribution
2973 - 50 Specialty Businesses
105 + 03 pt Passenger Car and Light Truck amp Related Distribution
81 + 03 pt Truck amp Related Distribution
193 - 13 ptSpecialty Businesses
2014 net salesby businessAs a of total in the chartIn EUR million and 20142013 changebelow the chart
2014 operating income(1)
by businessIn EUR million in the chartAs a of net sales and 20142013 changein points below the chart
et income Group shareUR million
Operating income(1)
In EUR million
Operating margin(1) As a of net sales
Cash flow fromoperating activitiesIn EUR million
146
35
94
273
137
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 47
A BETTER WAY FORWARD MICHELIN 2015
MICHELIN
ESTABLISHED CLOSE
TO ITS CUSTOMERS
Brazil
68 plants983072
in 17 countries
A global network983072
of RampD sites
Rubber tree983072
farming
Brazil
Canada
China
France
Germany
Hungary
India
Italy
Mexico
Poland
Romania
Russia
Serbia
Spain
Thailand
UnitedKingdom
United States
Brazil
China
France
India
Japan
Spain
Switzerland
Thailand
United States
OUR MISSION
To make a sustainable contribution
to progress in the mobility of goods
and people by constantly enhancing
freedom of movement safety efficiency
and pleasure when on the move
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 57
MICHELIN 2015 A BETTER WAY FORWARD
MICHELIN TOTAL PERFORMANCE ENHANCED PERFORMANCE
ACROSS THE BOARD
Tires play several important roles Theycarry the vehiclersquos weight transfer brakingand driving torque to the road and guidethe vehicle To fulfill these roles Michelinsystematically aims for the best results inevery area of tire performance includingsafety longevity and fuel efficiency Thatrsquos
why MICHELIN Total Performance soeffectively expresses this feature common toall MICHELIN tires while also reflecting thesuccess of the Grouprsquos strategy and guidingits research and development Above allMICHELIN Total Performance represents acommitment to quality for customers
INNOVATIONTHE HEART OF WHAT
MAKES MICHELIN
DIFFERENT
Customer-focused innovation has long beena Michelin growth driver and a powerfulvector of differentiation As the inventor ofsuch giant technological leaps as the radialtire and the energy-efficient tire we arefocusing on the technological leadership ofour products and services to meet the real
needs of our customers With 6000 peopleon the world an annual RampD budget ofmore than euro 600 million and a portfolio ofmore than 2000 patent families Michelinrsquoscapacity for innovation is unrivalled in theglobal tire industry
THE MICHELIN TIRE A HIGHLY FUNCTIONAL STRUCTURE
1 Tread A thick layer of rubber providescontact with the ground It hasto channel water away and lastas long as possible
2 Crown plies This double or triple reinforcedbelt has both vertical flexibilityand high lateral rigidityIt provides the steering capacity
3 Sidewalls These cover and protect thetextile casing whose role isto attach the tire tread to thewheel rim
4 Bead area for attachmentto the rim Its internal bead wire clampsthe tire firmly againstthe wheel rim
5 Inner liner This makes the tire almosttotally impermeableand maintains the correctinflation pressure
21
3
5
4
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 67
MICHELIN 2015 A BETTER WAY FORWARD
MICHELIN WINNER IN ALL CATEGORIES
FORMULA E
Michelin is the official tire supplierof the electric cars Championship
LE MANS 24-HOUR RACE
17 consecutive years of victories
ENDURANCE
Michelin and Toyota won the 3rd straight FIAWorld Endurance Championship title
RALLYE WRC
22nd Driversrsquo title in the World RallyChampionship and 24th Manufacturersrsquo title(with Volkswagen)
PARIS-DAKAR Since the beginning of the event the MichelinGroup has equipped the winners in all thecategories car motorbike and truck
MOTO ENDURANCE
15th world title (with Yamaha Racing GMT 94)
ENDURO World Champion title in E2 categorie
TRIAL 8th World Champion Indoor and Outdoorconsecutive titles
AT THE END OF 2014
MICHELINCHALLENGE
BIBENDUM
GETTING EVERYONE INVOLVEDWITH THE MICHELIN
PERFORMANCE
AND RESPONSIBILITY
PROCESS
Performance and responsibility are the twinexpressions of Michelinrsquos sustainable developmentand social responsibility strategy Impelled by itsfoundersrsquo vision Michelin is dedicated to improvingmobility through innovation and the quality of its
products and services In fulfilling this mission weintend to act responsibly with regard to customersemployees and shareholders by addressing thechallenges of sustainable economic environmentaland social development With the launch in 2011of the innovative ldquoMoving Forward Together rdquoprogram Michelin bases its employee relationson mutual respect and offers every employeeopportunities to foster his or her personal andprofessional growth over time
ce 1998 the Michelin Challengebendum has been dedicated to promotingd sharing current and emerging solutions
at enhance mobility As the only event thatngs together vehicle manufacturers OEMsergy engineers research scientists andvernment authorities the Challenge acts asruly global summit on sustainable mobilityenables participants to compare the latestneration technologiesd exchange views on theture of mobility whichl be widely availablean safe and connected
20132020
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 77
1889
1832
1891
1895
1898
1900
1914
1929
1935
1938
1946
1952
1955
1959
1965
1979
1981
1984
1991
1992
2001
2003
2005
2009
2012
2013
2014
Franccedilois Michelin becomes a Managing Partner in the Company
Launch of the first radial tires for motorcycles
marketed in 1987
Franccedilois Michelin appoints his son Edouard Michelin
as joint Managing Partner
Michelin invents the ldquoMichelinerdquo and the train tire First release
of the Tourist Guide
Michelin XeoBib the first agricultural tireto run at a constant low pressure
Michelin adapts radialtechnology to truck tires
The first radial tire for aircraft Michelin Air X is developed
Michelin takes part in the war effort by building
2500 Breguet aircraft
Michelin develops the detachabletire for bicycles
Michelin filed a revolutionary patent for radial tires
With Ferrari the Michelin radial tire wins the WorldChampionship in Formula 1 racing
The first Michelin Guide is published
Edouard Michelin becomes managerof the company renamed ldquoMichelin et Cierdquo
Michelin develops the worldrsquos largest earthmover tire
ViaMichelin launched
Introduction of ldquoMichelin Metalicrdquo the first ever tire with a steel casing Edouard Michelin appoints Robert Puiseux and
Pierre Boulanger joint Managing Partners
Inauguration of the Ladoux Research and Testing Center in Clermont- Ferrand (France) Testing Centers in Laurens South Carolina (USA) and Almeria (Spain) will follow in 1977
Birth of Bibendum the Michelin Man
Aristide Barbier and Edouard Daubreacutee open in Clermont-Ferrand a factory for farming equipment and rubber items
Michelin acquired a majority stake in Citroeumln and retained it until 1975
Michelin launches the first radialtire for earthmover equipment
Michelin fits the first automobilewith pneumatic tires the Eclair
For the first time in its history Michelin launched a
global advertising campaign
Michel Rollier becomes a joint Managing Partner
The marketing of the first low rolling resistance tirewill lead to the development of the MICHELIN Energy TM tire line in 1994
Jean-Dominique Senard becomes Managing Partner of the Michelin Group
h li G Di ti B d d E t l R l ti copyMi h li
Three new major plants open in Brasil China and India
Launch of MICHELIN Premierreg AS in the US
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 27
MICHELIN 2015 A BETTER WAY FORWARD
chelin offers each customer the right performancethe right price to meet every need with
HIGHLIGHTS
OF THE MICHELIN GROUP
A WORLD MAJOR983072tire industry player
PRODUCTION SITES WITHIN THE MARKETS
A SALES NETWORKcovering
HIGHLY-QUALIFIED STAFF
137983072
market share
68 plants
17 countries
170983072countries
112300 employees of all backgroundsand cultures
6000 persons in the global networkof RampD sites
AN EXTENSIVE BRAND PORTFOLIO
FOR ALL MARKET SEGMENTS
MICHELIN
A KEY MOBILITY ENABLER
global premium brand MICHELIN
primary brand dedicated to sports carsd SUVs BFGOODRICH
ong regional brands
NIROYAL in North America
EBER in Europe and WARRIOR in China
arket-leading national brands
ORMORAN RIKEN SIAMTYRE
URUS TIGAR
TRUCK
AIRCRAFT
TWO-WHEEL EARTHMOVER
AGRICULTURAL MICHELIN TRAVELPARTNER
MICHELIN LIFESTYLE
PASSENGER CARamp LIGHT TRUCK
Tire Business September 2014 Data 2013
2014 production
13 million mapsand guides
178 million tires
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 37
MICHELIN 2015 A BETTER WAY FORWARD
KEY FIGURES WORLD MARKET BY MANUFACTURER In value (US dollars)
19553
et sales EUR million
euro2170 MN
(1) Before non-recurring items
euro1031 MN euro2522 MN
Source Tire Business septembre 2014 Ventes 2013
(1) Before non-recurring items
2 01 2 2 01 3 2 01 4
2926 3089
2522
2 01 2 2 01 3 2014
24232234 2170
11311 111
2 01 2 2 01 3 2 01 4
1571
1127 1031
2012 2013 2014
21474 20247 19553
15
31
54
574
1101
495
Bridgestone
Michelin
Goodyear
Mid-sized tiremakers
Other tiremakers
Tiremakers with a 2-6 market share Tiremakers with a less than 2 market share
10498 -18 Passenger Car and Light Truck amp Related Distribution
6082 - 53 Truck amp Related Distribution
2973 - 50 Specialty Businesses
105 + 03 pt Passenger Car and Light Truck amp Related Distribution
81 + 03 pt Truck amp Related Distribution
193 - 13 ptSpecialty Businesses
2014 net salesby businessAs a of total in the chartIn EUR million and 20142013 changebelow the chart
2014 operating income(1)
by businessIn EUR million in the chartAs a of net sales and 20142013 changein points below the chart
et income Group shareUR million
Operating income(1)
In EUR million
Operating margin(1) As a of net sales
Cash flow fromoperating activitiesIn EUR million
146
35
94
273
137
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 47
A BETTER WAY FORWARD MICHELIN 2015
MICHELIN
ESTABLISHED CLOSE
TO ITS CUSTOMERS
Brazil
68 plants983072
in 17 countries
A global network983072
of RampD sites
Rubber tree983072
farming
Brazil
Canada
China
France
Germany
Hungary
India
Italy
Mexico
Poland
Romania
Russia
Serbia
Spain
Thailand
UnitedKingdom
United States
Brazil
China
France
India
Japan
Spain
Switzerland
Thailand
United States
OUR MISSION
To make a sustainable contribution
to progress in the mobility of goods
and people by constantly enhancing
freedom of movement safety efficiency
and pleasure when on the move
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 57
MICHELIN 2015 A BETTER WAY FORWARD
MICHELIN TOTAL PERFORMANCE ENHANCED PERFORMANCE
ACROSS THE BOARD
Tires play several important roles Theycarry the vehiclersquos weight transfer brakingand driving torque to the road and guidethe vehicle To fulfill these roles Michelinsystematically aims for the best results inevery area of tire performance includingsafety longevity and fuel efficiency Thatrsquos
why MICHELIN Total Performance soeffectively expresses this feature common toall MICHELIN tires while also reflecting thesuccess of the Grouprsquos strategy and guidingits research and development Above allMICHELIN Total Performance represents acommitment to quality for customers
INNOVATIONTHE HEART OF WHAT
MAKES MICHELIN
DIFFERENT
Customer-focused innovation has long beena Michelin growth driver and a powerfulvector of differentiation As the inventor ofsuch giant technological leaps as the radialtire and the energy-efficient tire we arefocusing on the technological leadership ofour products and services to meet the real
needs of our customers With 6000 peopleon the world an annual RampD budget ofmore than euro 600 million and a portfolio ofmore than 2000 patent families Michelinrsquoscapacity for innovation is unrivalled in theglobal tire industry
THE MICHELIN TIRE A HIGHLY FUNCTIONAL STRUCTURE
1 Tread A thick layer of rubber providescontact with the ground It hasto channel water away and lastas long as possible
2 Crown plies This double or triple reinforcedbelt has both vertical flexibilityand high lateral rigidityIt provides the steering capacity
3 Sidewalls These cover and protect thetextile casing whose role isto attach the tire tread to thewheel rim
4 Bead area for attachmentto the rim Its internal bead wire clampsthe tire firmly againstthe wheel rim
5 Inner liner This makes the tire almosttotally impermeableand maintains the correctinflation pressure
21
3
5
4
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 67
MICHELIN 2015 A BETTER WAY FORWARD
MICHELIN WINNER IN ALL CATEGORIES
FORMULA E
Michelin is the official tire supplierof the electric cars Championship
LE MANS 24-HOUR RACE
17 consecutive years of victories
ENDURANCE
Michelin and Toyota won the 3rd straight FIAWorld Endurance Championship title
RALLYE WRC
22nd Driversrsquo title in the World RallyChampionship and 24th Manufacturersrsquo title(with Volkswagen)
PARIS-DAKAR Since the beginning of the event the MichelinGroup has equipped the winners in all thecategories car motorbike and truck
MOTO ENDURANCE
15th world title (with Yamaha Racing GMT 94)
ENDURO World Champion title in E2 categorie
TRIAL 8th World Champion Indoor and Outdoorconsecutive titles
AT THE END OF 2014
MICHELINCHALLENGE
BIBENDUM
GETTING EVERYONE INVOLVEDWITH THE MICHELIN
PERFORMANCE
AND RESPONSIBILITY
PROCESS
Performance and responsibility are the twinexpressions of Michelinrsquos sustainable developmentand social responsibility strategy Impelled by itsfoundersrsquo vision Michelin is dedicated to improvingmobility through innovation and the quality of its
products and services In fulfilling this mission weintend to act responsibly with regard to customersemployees and shareholders by addressing thechallenges of sustainable economic environmentaland social development With the launch in 2011of the innovative ldquoMoving Forward Together rdquoprogram Michelin bases its employee relationson mutual respect and offers every employeeopportunities to foster his or her personal andprofessional growth over time
ce 1998 the Michelin Challengebendum has been dedicated to promotingd sharing current and emerging solutions
at enhance mobility As the only event thatngs together vehicle manufacturers OEMsergy engineers research scientists andvernment authorities the Challenge acts asruly global summit on sustainable mobilityenables participants to compare the latestneration technologiesd exchange views on theture of mobility whichl be widely availablean safe and connected
20132020
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 77
1889
1832
1891
1895
1898
1900
1914
1929
1935
1938
1946
1952
1955
1959
1965
1979
1981
1984
1991
1992
2001
2003
2005
2009
2012
2013
2014
Franccedilois Michelin becomes a Managing Partner in the Company
Launch of the first radial tires for motorcycles
marketed in 1987
Franccedilois Michelin appoints his son Edouard Michelin
as joint Managing Partner
Michelin invents the ldquoMichelinerdquo and the train tire First release
of the Tourist Guide
Michelin XeoBib the first agricultural tireto run at a constant low pressure
Michelin adapts radialtechnology to truck tires
The first radial tire for aircraft Michelin Air X is developed
Michelin takes part in the war effort by building
2500 Breguet aircraft
Michelin develops the detachabletire for bicycles
Michelin filed a revolutionary patent for radial tires
With Ferrari the Michelin radial tire wins the WorldChampionship in Formula 1 racing
The first Michelin Guide is published
Edouard Michelin becomes managerof the company renamed ldquoMichelin et Cierdquo
Michelin develops the worldrsquos largest earthmover tire
ViaMichelin launched
Introduction of ldquoMichelin Metalicrdquo the first ever tire with a steel casing Edouard Michelin appoints Robert Puiseux and
Pierre Boulanger joint Managing Partners
Inauguration of the Ladoux Research and Testing Center in Clermont- Ferrand (France) Testing Centers in Laurens South Carolina (USA) and Almeria (Spain) will follow in 1977
Birth of Bibendum the Michelin Man
Aristide Barbier and Edouard Daubreacutee open in Clermont-Ferrand a factory for farming equipment and rubber items
Michelin acquired a majority stake in Citroeumln and retained it until 1975
Michelin launches the first radialtire for earthmover equipment
Michelin fits the first automobilewith pneumatic tires the Eclair
For the first time in its history Michelin launched a
global advertising campaign
Michel Rollier becomes a joint Managing Partner
The marketing of the first low rolling resistance tirewill lead to the development of the MICHELIN Energy TM tire line in 1994
Jean-Dominique Senard becomes Managing Partner of the Michelin Group
h li G Di ti B d d E t l R l ti copyMi h li
Three new major plants open in Brasil China and India
Launch of MICHELIN Premierreg AS in the US
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 37
MICHELIN 2015 A BETTER WAY FORWARD
KEY FIGURES WORLD MARKET BY MANUFACTURER In value (US dollars)
19553
et sales EUR million
euro2170 MN
(1) Before non-recurring items
euro1031 MN euro2522 MN
Source Tire Business septembre 2014 Ventes 2013
(1) Before non-recurring items
2 01 2 2 01 3 2 01 4
2926 3089
2522
2 01 2 2 01 3 2014
24232234 2170
11311 111
2 01 2 2 01 3 2 01 4
1571
1127 1031
2012 2013 2014
21474 20247 19553
15
31
54
574
1101
495
Bridgestone
Michelin
Goodyear
Mid-sized tiremakers
Other tiremakers
Tiremakers with a 2-6 market share Tiremakers with a less than 2 market share
10498 -18 Passenger Car and Light Truck amp Related Distribution
6082 - 53 Truck amp Related Distribution
2973 - 50 Specialty Businesses
105 + 03 pt Passenger Car and Light Truck amp Related Distribution
81 + 03 pt Truck amp Related Distribution
193 - 13 ptSpecialty Businesses
2014 net salesby businessAs a of total in the chartIn EUR million and 20142013 changebelow the chart
2014 operating income(1)
by businessIn EUR million in the chartAs a of net sales and 20142013 changein points below the chart
et income Group shareUR million
Operating income(1)
In EUR million
Operating margin(1) As a of net sales
Cash flow fromoperating activitiesIn EUR million
146
35
94
273
137
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 47
A BETTER WAY FORWARD MICHELIN 2015
MICHELIN
ESTABLISHED CLOSE
TO ITS CUSTOMERS
Brazil
68 plants983072
in 17 countries
A global network983072
of RampD sites
Rubber tree983072
farming
Brazil
Canada
China
France
Germany
Hungary
India
Italy
Mexico
Poland
Romania
Russia
Serbia
Spain
Thailand
UnitedKingdom
United States
Brazil
China
France
India
Japan
Spain
Switzerland
Thailand
United States
OUR MISSION
To make a sustainable contribution
to progress in the mobility of goods
and people by constantly enhancing
freedom of movement safety efficiency
and pleasure when on the move
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 57
MICHELIN 2015 A BETTER WAY FORWARD
MICHELIN TOTAL PERFORMANCE ENHANCED PERFORMANCE
ACROSS THE BOARD
Tires play several important roles Theycarry the vehiclersquos weight transfer brakingand driving torque to the road and guidethe vehicle To fulfill these roles Michelinsystematically aims for the best results inevery area of tire performance includingsafety longevity and fuel efficiency Thatrsquos
why MICHELIN Total Performance soeffectively expresses this feature common toall MICHELIN tires while also reflecting thesuccess of the Grouprsquos strategy and guidingits research and development Above allMICHELIN Total Performance represents acommitment to quality for customers
INNOVATIONTHE HEART OF WHAT
MAKES MICHELIN
DIFFERENT
Customer-focused innovation has long beena Michelin growth driver and a powerfulvector of differentiation As the inventor ofsuch giant technological leaps as the radialtire and the energy-efficient tire we arefocusing on the technological leadership ofour products and services to meet the real
needs of our customers With 6000 peopleon the world an annual RampD budget ofmore than euro 600 million and a portfolio ofmore than 2000 patent families Michelinrsquoscapacity for innovation is unrivalled in theglobal tire industry
THE MICHELIN TIRE A HIGHLY FUNCTIONAL STRUCTURE
1 Tread A thick layer of rubber providescontact with the ground It hasto channel water away and lastas long as possible
2 Crown plies This double or triple reinforcedbelt has both vertical flexibilityand high lateral rigidityIt provides the steering capacity
3 Sidewalls These cover and protect thetextile casing whose role isto attach the tire tread to thewheel rim
4 Bead area for attachmentto the rim Its internal bead wire clampsthe tire firmly againstthe wheel rim
5 Inner liner This makes the tire almosttotally impermeableand maintains the correctinflation pressure
21
3
5
4
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 67
MICHELIN 2015 A BETTER WAY FORWARD
MICHELIN WINNER IN ALL CATEGORIES
FORMULA E
Michelin is the official tire supplierof the electric cars Championship
LE MANS 24-HOUR RACE
17 consecutive years of victories
ENDURANCE
Michelin and Toyota won the 3rd straight FIAWorld Endurance Championship title
RALLYE WRC
22nd Driversrsquo title in the World RallyChampionship and 24th Manufacturersrsquo title(with Volkswagen)
PARIS-DAKAR Since the beginning of the event the MichelinGroup has equipped the winners in all thecategories car motorbike and truck
MOTO ENDURANCE
15th world title (with Yamaha Racing GMT 94)
ENDURO World Champion title in E2 categorie
TRIAL 8th World Champion Indoor and Outdoorconsecutive titles
AT THE END OF 2014
MICHELINCHALLENGE
BIBENDUM
GETTING EVERYONE INVOLVEDWITH THE MICHELIN
PERFORMANCE
AND RESPONSIBILITY
PROCESS
Performance and responsibility are the twinexpressions of Michelinrsquos sustainable developmentand social responsibility strategy Impelled by itsfoundersrsquo vision Michelin is dedicated to improvingmobility through innovation and the quality of its
products and services In fulfilling this mission weintend to act responsibly with regard to customersemployees and shareholders by addressing thechallenges of sustainable economic environmentaland social development With the launch in 2011of the innovative ldquoMoving Forward Together rdquoprogram Michelin bases its employee relationson mutual respect and offers every employeeopportunities to foster his or her personal andprofessional growth over time
ce 1998 the Michelin Challengebendum has been dedicated to promotingd sharing current and emerging solutions
at enhance mobility As the only event thatngs together vehicle manufacturers OEMsergy engineers research scientists andvernment authorities the Challenge acts asruly global summit on sustainable mobilityenables participants to compare the latestneration technologiesd exchange views on theture of mobility whichl be widely availablean safe and connected
20132020
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 77
1889
1832
1891
1895
1898
1900
1914
1929
1935
1938
1946
1952
1955
1959
1965
1979
1981
1984
1991
1992
2001
2003
2005
2009
2012
2013
2014
Franccedilois Michelin becomes a Managing Partner in the Company
Launch of the first radial tires for motorcycles
marketed in 1987
Franccedilois Michelin appoints his son Edouard Michelin
as joint Managing Partner
Michelin invents the ldquoMichelinerdquo and the train tire First release
of the Tourist Guide
Michelin XeoBib the first agricultural tireto run at a constant low pressure
Michelin adapts radialtechnology to truck tires
The first radial tire for aircraft Michelin Air X is developed
Michelin takes part in the war effort by building
2500 Breguet aircraft
Michelin develops the detachabletire for bicycles
Michelin filed a revolutionary patent for radial tires
With Ferrari the Michelin radial tire wins the WorldChampionship in Formula 1 racing
The first Michelin Guide is published
Edouard Michelin becomes managerof the company renamed ldquoMichelin et Cierdquo
Michelin develops the worldrsquos largest earthmover tire
ViaMichelin launched
Introduction of ldquoMichelin Metalicrdquo the first ever tire with a steel casing Edouard Michelin appoints Robert Puiseux and
Pierre Boulanger joint Managing Partners
Inauguration of the Ladoux Research and Testing Center in Clermont- Ferrand (France) Testing Centers in Laurens South Carolina (USA) and Almeria (Spain) will follow in 1977
Birth of Bibendum the Michelin Man
Aristide Barbier and Edouard Daubreacutee open in Clermont-Ferrand a factory for farming equipment and rubber items
Michelin acquired a majority stake in Citroeumln and retained it until 1975
Michelin launches the first radialtire for earthmover equipment
Michelin fits the first automobilewith pneumatic tires the Eclair
For the first time in its history Michelin launched a
global advertising campaign
Michel Rollier becomes a joint Managing Partner
The marketing of the first low rolling resistance tirewill lead to the development of the MICHELIN Energy TM tire line in 1994
Jean-Dominique Senard becomes Managing Partner of the Michelin Group
h li G Di ti B d d E t l R l ti copyMi h li
Three new major plants open in Brasil China and India
Launch of MICHELIN Premierreg AS in the US
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 47
A BETTER WAY FORWARD MICHELIN 2015
MICHELIN
ESTABLISHED CLOSE
TO ITS CUSTOMERS
Brazil
68 plants983072
in 17 countries
A global network983072
of RampD sites
Rubber tree983072
farming
Brazil
Canada
China
France
Germany
Hungary
India
Italy
Mexico
Poland
Romania
Russia
Serbia
Spain
Thailand
UnitedKingdom
United States
Brazil
China
France
India
Japan
Spain
Switzerland
Thailand
United States
OUR MISSION
To make a sustainable contribution
to progress in the mobility of goods
and people by constantly enhancing
freedom of movement safety efficiency
and pleasure when on the move
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 57
MICHELIN 2015 A BETTER WAY FORWARD
MICHELIN TOTAL PERFORMANCE ENHANCED PERFORMANCE
ACROSS THE BOARD
Tires play several important roles Theycarry the vehiclersquos weight transfer brakingand driving torque to the road and guidethe vehicle To fulfill these roles Michelinsystematically aims for the best results inevery area of tire performance includingsafety longevity and fuel efficiency Thatrsquos
why MICHELIN Total Performance soeffectively expresses this feature common toall MICHELIN tires while also reflecting thesuccess of the Grouprsquos strategy and guidingits research and development Above allMICHELIN Total Performance represents acommitment to quality for customers
INNOVATIONTHE HEART OF WHAT
MAKES MICHELIN
DIFFERENT
Customer-focused innovation has long beena Michelin growth driver and a powerfulvector of differentiation As the inventor ofsuch giant technological leaps as the radialtire and the energy-efficient tire we arefocusing on the technological leadership ofour products and services to meet the real
needs of our customers With 6000 peopleon the world an annual RampD budget ofmore than euro 600 million and a portfolio ofmore than 2000 patent families Michelinrsquoscapacity for innovation is unrivalled in theglobal tire industry
THE MICHELIN TIRE A HIGHLY FUNCTIONAL STRUCTURE
1 Tread A thick layer of rubber providescontact with the ground It hasto channel water away and lastas long as possible
2 Crown plies This double or triple reinforcedbelt has both vertical flexibilityand high lateral rigidityIt provides the steering capacity
3 Sidewalls These cover and protect thetextile casing whose role isto attach the tire tread to thewheel rim
4 Bead area for attachmentto the rim Its internal bead wire clampsthe tire firmly againstthe wheel rim
5 Inner liner This makes the tire almosttotally impermeableand maintains the correctinflation pressure
21
3
5
4
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 67
MICHELIN 2015 A BETTER WAY FORWARD
MICHELIN WINNER IN ALL CATEGORIES
FORMULA E
Michelin is the official tire supplierof the electric cars Championship
LE MANS 24-HOUR RACE
17 consecutive years of victories
ENDURANCE
Michelin and Toyota won the 3rd straight FIAWorld Endurance Championship title
RALLYE WRC
22nd Driversrsquo title in the World RallyChampionship and 24th Manufacturersrsquo title(with Volkswagen)
PARIS-DAKAR Since the beginning of the event the MichelinGroup has equipped the winners in all thecategories car motorbike and truck
MOTO ENDURANCE
15th world title (with Yamaha Racing GMT 94)
ENDURO World Champion title in E2 categorie
TRIAL 8th World Champion Indoor and Outdoorconsecutive titles
AT THE END OF 2014
MICHELINCHALLENGE
BIBENDUM
GETTING EVERYONE INVOLVEDWITH THE MICHELIN
PERFORMANCE
AND RESPONSIBILITY
PROCESS
Performance and responsibility are the twinexpressions of Michelinrsquos sustainable developmentand social responsibility strategy Impelled by itsfoundersrsquo vision Michelin is dedicated to improvingmobility through innovation and the quality of its
products and services In fulfilling this mission weintend to act responsibly with regard to customersemployees and shareholders by addressing thechallenges of sustainable economic environmentaland social development With the launch in 2011of the innovative ldquoMoving Forward Together rdquoprogram Michelin bases its employee relationson mutual respect and offers every employeeopportunities to foster his or her personal andprofessional growth over time
ce 1998 the Michelin Challengebendum has been dedicated to promotingd sharing current and emerging solutions
at enhance mobility As the only event thatngs together vehicle manufacturers OEMsergy engineers research scientists andvernment authorities the Challenge acts asruly global summit on sustainable mobilityenables participants to compare the latestneration technologiesd exchange views on theture of mobility whichl be widely availablean safe and connected
20132020
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 77
1889
1832
1891
1895
1898
1900
1914
1929
1935
1938
1946
1952
1955
1959
1965
1979
1981
1984
1991
1992
2001
2003
2005
2009
2012
2013
2014
Franccedilois Michelin becomes a Managing Partner in the Company
Launch of the first radial tires for motorcycles
marketed in 1987
Franccedilois Michelin appoints his son Edouard Michelin
as joint Managing Partner
Michelin invents the ldquoMichelinerdquo and the train tire First release
of the Tourist Guide
Michelin XeoBib the first agricultural tireto run at a constant low pressure
Michelin adapts radialtechnology to truck tires
The first radial tire for aircraft Michelin Air X is developed
Michelin takes part in the war effort by building
2500 Breguet aircraft
Michelin develops the detachabletire for bicycles
Michelin filed a revolutionary patent for radial tires
With Ferrari the Michelin radial tire wins the WorldChampionship in Formula 1 racing
The first Michelin Guide is published
Edouard Michelin becomes managerof the company renamed ldquoMichelin et Cierdquo
Michelin develops the worldrsquos largest earthmover tire
ViaMichelin launched
Introduction of ldquoMichelin Metalicrdquo the first ever tire with a steel casing Edouard Michelin appoints Robert Puiseux and
Pierre Boulanger joint Managing Partners
Inauguration of the Ladoux Research and Testing Center in Clermont- Ferrand (France) Testing Centers in Laurens South Carolina (USA) and Almeria (Spain) will follow in 1977
Birth of Bibendum the Michelin Man
Aristide Barbier and Edouard Daubreacutee open in Clermont-Ferrand a factory for farming equipment and rubber items
Michelin acquired a majority stake in Citroeumln and retained it until 1975
Michelin launches the first radialtire for earthmover equipment
Michelin fits the first automobilewith pneumatic tires the Eclair
For the first time in its history Michelin launched a
global advertising campaign
Michel Rollier becomes a joint Managing Partner
The marketing of the first low rolling resistance tirewill lead to the development of the MICHELIN Energy TM tire line in 1994
Jean-Dominique Senard becomes Managing Partner of the Michelin Group
h li G Di ti B d d E t l R l ti copyMi h li
Three new major plants open in Brasil China and India
Launch of MICHELIN Premierreg AS in the US
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 57
MICHELIN 2015 A BETTER WAY FORWARD
MICHELIN TOTAL PERFORMANCE ENHANCED PERFORMANCE
ACROSS THE BOARD
Tires play several important roles Theycarry the vehiclersquos weight transfer brakingand driving torque to the road and guidethe vehicle To fulfill these roles Michelinsystematically aims for the best results inevery area of tire performance includingsafety longevity and fuel efficiency Thatrsquos
why MICHELIN Total Performance soeffectively expresses this feature common toall MICHELIN tires while also reflecting thesuccess of the Grouprsquos strategy and guidingits research and development Above allMICHELIN Total Performance represents acommitment to quality for customers
INNOVATIONTHE HEART OF WHAT
MAKES MICHELIN
DIFFERENT
Customer-focused innovation has long beena Michelin growth driver and a powerfulvector of differentiation As the inventor ofsuch giant technological leaps as the radialtire and the energy-efficient tire we arefocusing on the technological leadership ofour products and services to meet the real
needs of our customers With 6000 peopleon the world an annual RampD budget ofmore than euro 600 million and a portfolio ofmore than 2000 patent families Michelinrsquoscapacity for innovation is unrivalled in theglobal tire industry
THE MICHELIN TIRE A HIGHLY FUNCTIONAL STRUCTURE
1 Tread A thick layer of rubber providescontact with the ground It hasto channel water away and lastas long as possible
2 Crown plies This double or triple reinforcedbelt has both vertical flexibilityand high lateral rigidityIt provides the steering capacity
3 Sidewalls These cover and protect thetextile casing whose role isto attach the tire tread to thewheel rim
4 Bead area for attachmentto the rim Its internal bead wire clampsthe tire firmly againstthe wheel rim
5 Inner liner This makes the tire almosttotally impermeableand maintains the correctinflation pressure
21
3
5
4
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 67
MICHELIN 2015 A BETTER WAY FORWARD
MICHELIN WINNER IN ALL CATEGORIES
FORMULA E
Michelin is the official tire supplierof the electric cars Championship
LE MANS 24-HOUR RACE
17 consecutive years of victories
ENDURANCE
Michelin and Toyota won the 3rd straight FIAWorld Endurance Championship title
RALLYE WRC
22nd Driversrsquo title in the World RallyChampionship and 24th Manufacturersrsquo title(with Volkswagen)
PARIS-DAKAR Since the beginning of the event the MichelinGroup has equipped the winners in all thecategories car motorbike and truck
MOTO ENDURANCE
15th world title (with Yamaha Racing GMT 94)
ENDURO World Champion title in E2 categorie
TRIAL 8th World Champion Indoor and Outdoorconsecutive titles
AT THE END OF 2014
MICHELINCHALLENGE
BIBENDUM
GETTING EVERYONE INVOLVEDWITH THE MICHELIN
PERFORMANCE
AND RESPONSIBILITY
PROCESS
Performance and responsibility are the twinexpressions of Michelinrsquos sustainable developmentand social responsibility strategy Impelled by itsfoundersrsquo vision Michelin is dedicated to improvingmobility through innovation and the quality of its
products and services In fulfilling this mission weintend to act responsibly with regard to customersemployees and shareholders by addressing thechallenges of sustainable economic environmentaland social development With the launch in 2011of the innovative ldquoMoving Forward Together rdquoprogram Michelin bases its employee relationson mutual respect and offers every employeeopportunities to foster his or her personal andprofessional growth over time
ce 1998 the Michelin Challengebendum has been dedicated to promotingd sharing current and emerging solutions
at enhance mobility As the only event thatngs together vehicle manufacturers OEMsergy engineers research scientists andvernment authorities the Challenge acts asruly global summit on sustainable mobilityenables participants to compare the latestneration technologiesd exchange views on theture of mobility whichl be widely availablean safe and connected
20132020
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 77
1889
1832
1891
1895
1898
1900
1914
1929
1935
1938
1946
1952
1955
1959
1965
1979
1981
1984
1991
1992
2001
2003
2005
2009
2012
2013
2014
Franccedilois Michelin becomes a Managing Partner in the Company
Launch of the first radial tires for motorcycles
marketed in 1987
Franccedilois Michelin appoints his son Edouard Michelin
as joint Managing Partner
Michelin invents the ldquoMichelinerdquo and the train tire First release
of the Tourist Guide
Michelin XeoBib the first agricultural tireto run at a constant low pressure
Michelin adapts radialtechnology to truck tires
The first radial tire for aircraft Michelin Air X is developed
Michelin takes part in the war effort by building
2500 Breguet aircraft
Michelin develops the detachabletire for bicycles
Michelin filed a revolutionary patent for radial tires
With Ferrari the Michelin radial tire wins the WorldChampionship in Formula 1 racing
The first Michelin Guide is published
Edouard Michelin becomes managerof the company renamed ldquoMichelin et Cierdquo
Michelin develops the worldrsquos largest earthmover tire
ViaMichelin launched
Introduction of ldquoMichelin Metalicrdquo the first ever tire with a steel casing Edouard Michelin appoints Robert Puiseux and
Pierre Boulanger joint Managing Partners
Inauguration of the Ladoux Research and Testing Center in Clermont- Ferrand (France) Testing Centers in Laurens South Carolina (USA) and Almeria (Spain) will follow in 1977
Birth of Bibendum the Michelin Man
Aristide Barbier and Edouard Daubreacutee open in Clermont-Ferrand a factory for farming equipment and rubber items
Michelin acquired a majority stake in Citroeumln and retained it until 1975
Michelin launches the first radialtire for earthmover equipment
Michelin fits the first automobilewith pneumatic tires the Eclair
For the first time in its history Michelin launched a
global advertising campaign
Michel Rollier becomes a joint Managing Partner
The marketing of the first low rolling resistance tirewill lead to the development of the MICHELIN Energy TM tire line in 1994
Jean-Dominique Senard becomes Managing Partner of the Michelin Group
h li G Di ti B d d E t l R l ti copyMi h li
Three new major plants open in Brasil China and India
Launch of MICHELIN Premierreg AS in the US
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 67
MICHELIN 2015 A BETTER WAY FORWARD
MICHELIN WINNER IN ALL CATEGORIES
FORMULA E
Michelin is the official tire supplierof the electric cars Championship
LE MANS 24-HOUR RACE
17 consecutive years of victories
ENDURANCE
Michelin and Toyota won the 3rd straight FIAWorld Endurance Championship title
RALLYE WRC
22nd Driversrsquo title in the World RallyChampionship and 24th Manufacturersrsquo title(with Volkswagen)
PARIS-DAKAR Since the beginning of the event the MichelinGroup has equipped the winners in all thecategories car motorbike and truck
MOTO ENDURANCE
15th world title (with Yamaha Racing GMT 94)
ENDURO World Champion title in E2 categorie
TRIAL 8th World Champion Indoor and Outdoorconsecutive titles
AT THE END OF 2014
MICHELINCHALLENGE
BIBENDUM
GETTING EVERYONE INVOLVEDWITH THE MICHELIN
PERFORMANCE
AND RESPONSIBILITY
PROCESS
Performance and responsibility are the twinexpressions of Michelinrsquos sustainable developmentand social responsibility strategy Impelled by itsfoundersrsquo vision Michelin is dedicated to improvingmobility through innovation and the quality of its
products and services In fulfilling this mission weintend to act responsibly with regard to customersemployees and shareholders by addressing thechallenges of sustainable economic environmentaland social development With the launch in 2011of the innovative ldquoMoving Forward Together rdquoprogram Michelin bases its employee relationson mutual respect and offers every employeeopportunities to foster his or her personal andprofessional growth over time
ce 1998 the Michelin Challengebendum has been dedicated to promotingd sharing current and emerging solutions
at enhance mobility As the only event thatngs together vehicle manufacturers OEMsergy engineers research scientists andvernment authorities the Challenge acts asruly global summit on sustainable mobilityenables participants to compare the latestneration technologiesd exchange views on theture of mobility whichl be widely availablean safe and connected
20132020
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 77
1889
1832
1891
1895
1898
1900
1914
1929
1935
1938
1946
1952
1955
1959
1965
1979
1981
1984
1991
1992
2001
2003
2005
2009
2012
2013
2014
Franccedilois Michelin becomes a Managing Partner in the Company
Launch of the first radial tires for motorcycles
marketed in 1987
Franccedilois Michelin appoints his son Edouard Michelin
as joint Managing Partner
Michelin invents the ldquoMichelinerdquo and the train tire First release
of the Tourist Guide
Michelin XeoBib the first agricultural tireto run at a constant low pressure
Michelin adapts radialtechnology to truck tires
The first radial tire for aircraft Michelin Air X is developed
Michelin takes part in the war effort by building
2500 Breguet aircraft
Michelin develops the detachabletire for bicycles
Michelin filed a revolutionary patent for radial tires
With Ferrari the Michelin radial tire wins the WorldChampionship in Formula 1 racing
The first Michelin Guide is published
Edouard Michelin becomes managerof the company renamed ldquoMichelin et Cierdquo
Michelin develops the worldrsquos largest earthmover tire
ViaMichelin launched
Introduction of ldquoMichelin Metalicrdquo the first ever tire with a steel casing Edouard Michelin appoints Robert Puiseux and
Pierre Boulanger joint Managing Partners
Inauguration of the Ladoux Research and Testing Center in Clermont- Ferrand (France) Testing Centers in Laurens South Carolina (USA) and Almeria (Spain) will follow in 1977
Birth of Bibendum the Michelin Man
Aristide Barbier and Edouard Daubreacutee open in Clermont-Ferrand a factory for farming equipment and rubber items
Michelin acquired a majority stake in Citroeumln and retained it until 1975
Michelin launches the first radialtire for earthmover equipment
Michelin fits the first automobilewith pneumatic tires the Eclair
For the first time in its history Michelin launched a
global advertising campaign
Michel Rollier becomes a joint Managing Partner
The marketing of the first low rolling resistance tirewill lead to the development of the MICHELIN Energy TM tire line in 1994
Jean-Dominique Senard becomes Managing Partner of the Michelin Group
h li G Di ti B d d E t l R l ti copyMi h li
Three new major plants open in Brasil China and India
Launch of MICHELIN Premierreg AS in the US
8192019 Michelin Corporate Leaflet 2015
httpslidepdfcomreaderfullmichelin-corporate-leaflet-2015 77
1889
1832
1891
1895
1898
1900
1914
1929
1935
1938
1946
1952
1955
1959
1965
1979
1981
1984
1991
1992
2001
2003
2005
2009
2012
2013
2014
Franccedilois Michelin becomes a Managing Partner in the Company
Launch of the first radial tires for motorcycles
marketed in 1987
Franccedilois Michelin appoints his son Edouard Michelin
as joint Managing Partner
Michelin invents the ldquoMichelinerdquo and the train tire First release
of the Tourist Guide
Michelin XeoBib the first agricultural tireto run at a constant low pressure
Michelin adapts radialtechnology to truck tires
The first radial tire for aircraft Michelin Air X is developed
Michelin takes part in the war effort by building
2500 Breguet aircraft
Michelin develops the detachabletire for bicycles
Michelin filed a revolutionary patent for radial tires
With Ferrari the Michelin radial tire wins the WorldChampionship in Formula 1 racing
The first Michelin Guide is published
Edouard Michelin becomes managerof the company renamed ldquoMichelin et Cierdquo
Michelin develops the worldrsquos largest earthmover tire
ViaMichelin launched
Introduction of ldquoMichelin Metalicrdquo the first ever tire with a steel casing Edouard Michelin appoints Robert Puiseux and
Pierre Boulanger joint Managing Partners
Inauguration of the Ladoux Research and Testing Center in Clermont- Ferrand (France) Testing Centers in Laurens South Carolina (USA) and Almeria (Spain) will follow in 1977
Birth of Bibendum the Michelin Man
Aristide Barbier and Edouard Daubreacutee open in Clermont-Ferrand a factory for farming equipment and rubber items
Michelin acquired a majority stake in Citroeumln and retained it until 1975
Michelin launches the first radialtire for earthmover equipment
Michelin fits the first automobilewith pneumatic tires the Eclair
For the first time in its history Michelin launched a
global advertising campaign
Michel Rollier becomes a joint Managing Partner
The marketing of the first low rolling resistance tirewill lead to the development of the MICHELIN Energy TM tire line in 1994
Jean-Dominique Senard becomes Managing Partner of the Michelin Group
h li G Di ti B d d E t l R l ti copyMi h li
Three new major plants open in Brasil China and India
Launch of MICHELIN Premierreg AS in the US