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Practical Implication of MA (Meeting Architecture) Theories
The encounter before, during and after the encounter
© Kenes Group 2011
Meet The Kenes Group• Est. 1965. A pioneer in the concept & development of PCO and AMC
services
• Business• Congresses• Corporate, Seminars, Incentives• Associations Management & Consulting• Media & marketing services• E-Learning • Education management
• Average yearly performance
• More than 50 international events worldwide
• Over 55,000 participants
• 500 multi-lingual, multi-national employees in 15 locations worldwide
• Ranked among the 2 biggest Global Congress Organisers
• Only Global Organiser Specializing solely in Medical meetings
55 Core Clients
32 International Congresses
18 European Congresses
3 Asia Pacific Congresses
16 of them are Kenes AM (Association Management)
© Kenes Group 2011
Meeting Architecture Theory
• Meetings have the potential to create significantly greater value for stakeholders through better design of content and format.
• Meetings provide value for stakeholders through the actions of the participants and meetings are therefore designed to reinforce or change participant behaviour.
• Meeting Architecture is the task of designing the meeting experience, its content, format and content
© Kenes Group 2011
Our Definition of MA
• Meeting Architecture, Kenes style, is a concept that aims at changing the way meetings are taking place.
• Meeting Architecture calls for a change which make meetings themselves innovative and the results significant.
• Meeting Architecture is not a trend, but a reply to the various needs of our clients for better knowledge exchange, enhanced learning and more effective networking opportunities.
© Kenes Group 2011
What our clients are expecting
• “Bring the excitement back into Science”
• Facilitation of serendipitous encounters
• Small meetings within larger meetings
• Participants to influence content
• More opportunities for younger participants to contribute
• Opportunities to plan
• More choices
• Access to content© Kenes Group 2011
The Encounter?
• Face to Face?
• Virtual?
• Before the Congress?
• During the Congress?
• After the Congress?
© Kenes Group 2011
Practical Implemenation?
© Kenes Group 2011
Social Networks - Facebook
© Kenes Group 2011
Personal Planner
© Kenes Group 2011
POKEN
Poken is your 'Social Business Card.' It's aneasy way to share your contact details and online social networks in the real world.
© Kenes Group 2011
SPOTME
Spotme is a devise to network, communicate and build relationships at conferences.
© Kenes Group 2011
INTERACTIVE VOTING
Kpad ®
Q4U®
© Kenes Group 2011
E-learning tool Accessible educational value Enhances benefits to participants
Generates revenue
Engages wide range of stakeholders
© Kenes Group 2011
So What is the Meeting Architects Role?
Facilitate EncountersFacilitate Networking Facilitate Education
© Kenes Group 2011
Meeting architecture my congress, my association and my field by creating:
• More ways for delegates, members and peers to meet each other
• More channels of communication before during and after the meeting
• Real and virtual communities that encourage attendance and engagement
• Wider opportunities for sponsorship and revenue
• Renewed excitement for the meeting
© Kenes Group 2011
Thank You!
Michael Foreman
+44(0)207-3838030
© Kenes Group 2011
