Session #13 – What’s Next- Future Social Media Trends

Michael Sanz

Trends 2019

•Rise of private groups and accounts•Direct Engagement (DM/PM)

•Chatbots

•Social Transparency

•New Social Media Networks - more secure, less facebook data breaches•Stories are the new stories

Trends 2019• More people will fake brand relationships to gain 'social trust'

Trends 2019

•Analytics are everything!• In-the-moment content will win out over highly-produced content•AI-driven personalized customer experiences

Brands can no longer afford to ignore social media ads

Trends 2019

•Rise of social media TV and vertical videos - Stories•The evolution from multichannel to omnichannel marketing•Live Video

•The battle of authenticity and vulnerability

•Voice search is 25% of all searches

•Good bye Google+, hello Google My Business

• Instagram is 2nd most effective social platform for business

Trends 2019

•The rise of Messaging (sms)•Influence Marketing•Become the trusted source, nothing works faster than trust

Talk TriggerA talk trigger is the way to have people talk about your business.It must be remarkable, repeatable, reasonable and relevant

#IGTgotalooker

Content Ideas Trending-Answer the question ‘who are you?’

-Display a ‘day in the life of ....’

-What hurdles have you overcome

-Spotlight a customer, celebrate them, case study, testimonial

-Ask engaging questions to encourage responses and DM’s

-Educate with DIY tips

-Resources, recommend good books, articles, podcasts

-Research, provide stats, results to prove a topic

-Product, education around products

Influencer MarketingPeople tell stories better than brands do, a mix of brand and influence content

Be where your audience are, an influencer is where your target market are turning to: sport, local leaders, accountants

A great starting point is with those that have brand affiliation- employeesTeach your employees to be influencers, show them video, taking a photo, sharing their day. It will build greater reach for your brand.

Look at your followers, who is active and engaging, who follows you that has a good circle of influence, approach them before going to an outsider.

The key advantage to influencer content: it is posted and is repurposed many many times.

The Power of MomentsThe power of ‘moments’ Customers are willing to forgive mistakes if you give them some key peak experiences .

The concept of Disneyland peaks and lows:Waiting in line- not happyGet inside, meet Mickey Mouse - peakPay for lunch - not happySee fireworks- PEAK

We know on property not every moment is a peak, explore how you can go from low moments to peaks in your customer experience

BARE essentials Rich Brookes

•Build- a platform•Attract an audience•Retain- stay in touch•Evaluate- measure and improve

What Do We Do?

•We must develop influence- they listen to you they talk to you, they buy from you. • In order to influence we must connect to people - show up and share moments on social.•Social will become far more about stories.

•Going from a feed only world to a feed and stories, verticals short videos•500 million people are watching stories every single day

What Do We Do?

•Do Polls•Engage

•Ask Questions

•Live video is the easiest way to have live meaningful connections, answer questions in real time, show your response.•Actively talk to the audience

•Going live times- min 3 max 20 mins average 10

What Do We Do?

•Do Polls•Engage

•Ask Questions

•Live video is the easiest way to have live meaningful connections, answer questions in real time, show your response.•Actively talk to the audience

•Going live times- min 3 max 20 mins average 10

Engage - talk, reply, start conversations this is where your business needs to be to be a player in socials

How To: Social Media Audit•Your audit should include the following:

• A list of all owned platforms with handles and login information.• A list of your most engaged followers• Calculation of your engagement rate

•Content performance, recorded by asking the following questions:• What type of content performs best? The worst?• What time and/or day get the most engagement?• What is your current post frequency?