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Michael Sanders| DealerVision.com | President | [email protected]
Take Your Vehicle Photos & Videos to the Next Level
Michael Sanders
Session Summary
•Photography
•Videography
Michael Sanders | DealerVision.com | President | [email protected] l
Camera / Video Equipment
Michael Sanders | DealerVision.com | President | [email protected] l
Cons
Do I need a DSLR?
Pros• Best picture quality
• Excellent Interior shots
• Expensive
• Bulky
• Exposed lens
What to look for
Camera / Video Equipment
Point and Shoot Cameras
• CMOS Sensor
• Big OL’ Lens
• We Recommend Canon G16
Michael Sanders | DealerVision.com | President | [email protected] l
Michael Sanders | DealerVision.com | President | [email protected] l
• Android OS Cameras
• Smart Phone
• Go Pro or Equivalent
Camera / Video Equipment
Other Cameras
Michael Sanders | DealerVision.com | President | [email protected] l
Photo TechniqueBeauty is in the eye of the
beholder.
Michael Sanders | DealerVision.com | President | [email protected] l
Photo Technique #1
Reduce Shadows even more!
Michael Sanders | DealerVision.com | President | [email protected] l
Photo Technique #2
Avoid “Bubble” effect
Michael Sanders | DealerVision.com | President | [email protected] l
Photo Technique #2
Zoom-in on the car
Michael Sanders | DealerVision.com | President | [email protected] l
Photo Technique #3
Low angle shoot
Michael Sanders | DealerVision.com | President | [email protected] l
Photo Technique #3
Low angle shoot
Michael Sanders | DealerVision.com | President | [email protected] l
PhotoboothsAre they right for your
dealership?
Texas Direct Auto
Michael Sanders | DealerVision.com | President | [email protected] l
Photobooths
Considerations
• Climate at your location
• Increases photography time X 3
• Lighting
• Min 15’ ceiling height.
• Min. 20’ X 30’ dedicated space
• Opportunity cost
Michael Sanders | DealerVision.com | President | [email protected] l
Video
Are we there yet???
• Studies
• High retention of dealers using video
• Will Video overtake photos
Michael Sanders | DealerVision.com | President | [email protected] l
Types of Video
• Slide show, still frame
• Real Video with VIN explosion audio
• Real Video with VIN specific audio
• Real Video with Custom audio
Michael Sanders | DealerVision.com | President | [email protected] l
Types of Video
Slide show, still frame
Michael Sanders | DealerVision.com | President | [email protected] l
Types of Video
Video with VIN explosion audio
Michael Sanders | DealerVision.com | President | [email protected] l
Types of Video
• Video with VIN specific audio
Michael Sanders | DealerVision.com | President | [email protected] l
Types of Video
• Video with Custom Audio
Michael Sanders | DealerVision.com | President | [email protected] l
Video Software
iMovie
Automotive Video Software
Michael Sanders | DealerVision.com | President | [email protected] l
Which Video is right for your dealership
• Plan a strategy
• New and/or used cars
• Who will shoot the video?
• Cost
Considerations - Overview
Set you dealership up for success
Michael Sanders | DealerVision.com | President | [email protected] l
Which Video is right for your dealership
• Think big but start small
• Integration into current web platform
• Button vs. Embedded video
• PC, Mobile, Tablet etc.
Plan a Strategy
Michael Sanders | DealerVision.com | President | [email protected] l
Which Video is right for your dealership
• More views on YouTube
• Video Library for new?
New car videos too?
Michael Sanders | DealerVision.com | President | [email protected] l
Which Video is right for your dealership
• Lot service provider What video software do they use Will they be able to handle the extra work? What is the cost See 5 samples of dealers currently using service
• In-House What is the commitment level of management? What to look for in a photographer/videographer Additional cost of labor and software
Who will shoot the video
CONTACT INFO
Full Name: Michael Sanders
Company: DealerVision.com
Job Title: President
Email: [email protected]
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