Michael Kryton Author, Gildan Media New York Copyright Michael Kryton 2015 Michael Kryton Author, Gildan Media New York Copyright Michael Kryton 2015

Michael KrytonAuthor, Gildan Media New York

Copyright Michael Kryton 2015

Tangible approach to creativity and ideation

Need for immediacy

Engineering innovation

CONTEXT

Connect to the way you and othersoperate creatively

Find the ideas you are looking for

A methodology you can apply anytimeand immediately focus the creative lens

GOALS

Points of view around creativity and ideation

Nature of your creativity

Structure of Methodology

Active assignments

AGENDA

What do you need an idea for?

ASSIGNMENT

What do you need an idea for? Handbook Pg 3

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ASSIGNMENT

POINTS OF VIEW AROUND CREATIVITY AND IDEATION

POINTS OF VIEW AROUND CREATIVITY AND IDEATION

Looking through our filters affects our perceptions around creativity and how we operate creatively.

It also affects how others operate creatively around us.

Point of View – Point of You

Knowledge

Understanding

Ideas

Knowledge

Understanding

Ideas

We find ideas. We do not “come up” with them.

THE NATURE OF YOUR CREATIVITY

ASSIGNMENT

What is your brand or voice?

ASSIGNMENT


ASSIGNMENT


What is your brand or voice?Handbook Pg 5

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ASSIGNMENT

GAMES OF PRETENDING

Fluid generation of creativity and ideas

GAMES OF PRETENDING

Fluid generation of creativity and ideas

The connection between pretendingand the way you operate creatively

GAMES OF PRETENDING

1. What pretending activities did you engage in as a child?

GAMES OF PRETENDINGThe 6 Questions

1. What pretending activities did you engage in as a child? 2. What were the pretending stories or scenarios about?


1. What pretending activities did you engage in as a child? 2. What were the pretending stories or scenarios about? 3. Where were you when you engaged in those pretending activities?


1. What pretending activities did you engage in as a child? 2. What were the pretending stories or scenarios about? 3. Where were you when you engaged in those pretending activities? 4. What props and materials were involved?


1. What pretending activities did you engage in as a child? 2. What were the pretending stories or scenarios about? 3. Where were you when you engaged in those pretending activities? 4. What props and materials were involved? 5. Were you alone or were others involved?


1. What pretending activities did you engage in as a child? 2. What were the pretending stories or scenarios about? 3. Where were you when you engaged in those pretending activities? 4. What props and materials were involved? 5. Were you alone or were others involved? 6. What role (including you) did everyone play?


The 6 Questions1. What pretending activities did you engage in as a child?____________________________________________________________________

2. What were the pretending stories or scenarios about?____________________________________________________________________

3. Where were you when you engaged in those pretending activities?____________________________________________________________________

4. What props and materials were involved?____________________________________________________________________

5. Were you alone or were others involved?____________________________________________________________________

6. What role (including you) did everyone play?____________________________________________________________________

ASSIGNMENT

THE IDEATION METHODOLOGY

THE IDEATION METHODOLOGY3 Steps

THE IDEATION METHODOLOGY3 Steps

9Inherent Values

Set the Context

Select the IVL and generate the Idea String

Identify the Actionable Ideas

3 STEPS

FUNCTION - RESULTThe Inherent Value of Function-Result is that it leads to (or enables) making, doing and creating, giving greater meaning and value to the process, which triggers ideas.


CONTEXTDescribe the function

List the resultsHow do users feel?



List the resultsHow do users feel?

IDEA STRINGExamine functions, attributes, results, and values

List terms, phrases, expressionsList images and symbols

THE METHODOLOGY TOOLKIT9 Inherent Values

ROOT CLUSTER

INTUITIVECLUSTER

ASSOCIATIVECLUSTER

Function - ResultCause - Effect

Problem - Solution


ROOT CLUSTER

INTUITIVECLUSTER

ASSOCIATIVECLUSTER


Problem - Solution


ROOT CLUSTER

INTUITIVECLUSTER

ASSOCIATIVECLUSTER

If this …then that…


Problem - Solution


ROOT CLUSTER

INTUITIVECLUSTER

ASSOCIATIVECLUSTER

By ImplicationNegative Space Thinking

The Other Alternative



Problem - Solution


ROOT CLUSTER

INTUITIVECLUSTER

ASSOCIATIVECLUSTER




What we don’t listen to when we’re hearing …

What we don’t see when we’re looking …


Problem - Solution


ROOT CLUSTER

INTUITIVECLUSTER

ASSOCIATIVECLUSTER



Proximity InfluenceAttitude - Altitude

Shitz & Giggles





Problem - Solution


ROOT CLUSTER

INTUITIVECLUSTER

ASSOCIATIVECLUSTER




Shitz & Giggles




Creatingimplications …

• Describe the situation within which the ideas are needed: who, what, where, why

• List the influences: causes, effects, beliefs, opinions, behaviors, expectations, trends, forecasts and barriers

• Research and evidence

CONTEXT

• Language, including words, phrases, descriptive or narrative sentences, explanations, definitions, quotes, literary examples, colloquialisms, puns, original expressions, slogans, strategic statements, hypothesis, theory, conjectures, assumptions

• Images, symbols, sound

• Artistic, scientific, academic or technological specs

• Animate and inanimate objects, organisms, anything with physical dimensions

IDEA STRINGS

• A concept, theme, Unique Selling Proposition, slogan, headline

• A strategy or tactic

• A solution

• A springboard or platform

• The how and why

ACTIONABLE IDEAS


Problem - Solution

THE IDEATIONMETHODOLOGY & TOOLKIT

ROOT CLUSTER

INTUITIVECLUSTER

ASSOCIATIVECLUSTER




Shitz & GigglesIf this … then that… What we don’t listen to

when we’re hearing …

What we don’t seewhen we’re looking …

Creating implications …

Set the Context. Generate the Idea String.Identify the Actionable Ideas.



List the results

IDEA STRINGExamine functions, results, values and behaviors

List terms, phrases, expressionsList images and symbols

CAUSE - EFFECTThe Inherent Value of Cause-Effect is that actions and events generate consequences, both positive and negative, which stimulate the motivation to act. The actions taken are either reactive or proactive.

CONTEXTDescribe the causes

List and categorize the effects

IDEA STRINGExamine connections and identify trends

List feelings and behaviorsList terms, phrases, images, and symbols

PROBLEM - SOLUTIONThe Inherent Value of Problem-Solution is that it motivates an analytical examination of causes within which ideas are found leading to a solution.

CONTEXTDescribe the problems

List and categorize the causes and effects


List feelings and behaviorsList terms, phrases, images, and symbols

BY IMPLICATIONThe Inherent Value of By Implication is that it invites a deeper and broader examination of anything on which we are focused creatively.

CONTEXTDescribe the aspects

Note what is known and unknown


List feelings and behaviors associated with conditionsList terms, phrases, images, and symbols

NEGATIVE SPACE THINKINGThe Inherent Value of Negative Space Thinking is that it takes us to a fresh, new awareness: beyond looking to seeing, beyond hearing to listening, and beyond thinking about feelings and ideas to feeling and being in the moment. This allows intuition to flourish through which we give meaning and generate ideas.

CONTEXTDescribe the known and its aspectsSeparate tangible from intangible

IDEA STRINGList the opposites

List feelings and behaviors List terms, phrases, images, and symbols

THE OTHER ALTERNATIVEThe Inherent Value of The Other Alternative is that it enables us to process things in many directions: looking forward, backwards, sideways, up, down, in and out. A dead end is a direction sign, not the end of the process.

CONTEXTDescribe the known and its aspectsSeparate tangible from intangible

IDEA STRINGList the most obvious alternatives

Examine trends and similaritiesList terms, phrases, images, and symbols

PROXIMITY INFLUENCEThe Inherent Value of Proximity Influence is that it creates implications by design through influence and association, particularly with strong, recognizable brands.

CONTEXTWhat do you need an endorsement for?

Describe the influences to credibility and value

IDEA STRINGList the associations and connections to value

List terms, phrases, images, and symbols

ATTITUDE - ALTITUDEThe Inherent Value of Attitude -Altitude is that it alters and shifts points of view, individually and collectively, leading to a discovery of more attributes (qualities), and meanings (values), which trigger Actionable Ideas.

CONTEXTDescribe the situation

Describe the attitudes and points of view

IDEA STRINGList causes that trigger different points of view

State alternatives and potential effects

SHITZ & GIGGLESThe Inherent Value of Shitz & Giggles is the creative freedom it provides. It distracts us from preconceived notions and allows the process of idea generation to be organic. Results are inevitable.

CONTEXTDescribe the situation and state the objective

Break it down into smaller components

IDEA STRINGList words, phrases, images and symbols

State implications and alternatives

Coaching ProgramWorkshops

Documents

Michael Kryton Author, Gildan Media New York Copyright Michael Kryton 2015 Michael Kryton Author, Gildan Media New York Copyright Michael Kryton 2015