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Proceedings1. Polls & Background2. Change is Imminent and Permanent3. How a Three Legged Stool Could Save You4. Job Boards5. So Many Networks, So Little Time6. How You Can Use LinkedIn7. Carbon World Solutions8. Questions
Polls1. Who is working harder today than one year
ago?2. Who is worried about losing their job?3. Who has updated their LinkedIn profile in
the last month?4. Who works for a life science firm?5. Who knew that Gilead was going to buy CVT
and did something about it?6. Did anyone attend today because of this
presentation?
Write This DownThe most important takeaway-
CHANGE IS COMING
CHANGE
IS COMINGNo matter what you do or who you work for, teams will be smaller and the environment different in the near future.
Creative DestructionJoseph Schumpeter
Describes innovative entry by entrepreneurs as the force that sustained long-term economic growth, even as it destroyed the value of established companies that enjoyed some degree of monopoly power.
Awesome!
We Don’t Service Fax Machines
Silicon Valley-Postings Down 57.7% (YTD March)
Washington Post-Dice.com Postings Down 45% (YTD March)
60% Decline in Posted Ads
But This is BASAS
Pharma is Hiring, right?
“The world's third largest pharmaceutical company Novartis Group will invest heavily in Chinese market through its innovated drugs arm despite the global recession.”http://www.chinadaily.com.cn/bizchina/2009-04/13/content_7670344.htm
Wants to be a top 5 pharma in India by 2015.http://www.dancewithshadows.com/pillscribe/pharma-jobs-in-india-mncs-on-a-hiring-spree-in-india/
More Good News?Only one large western pharmaceutical company
will be run by a scientist following completion of the current round of acquisitions, in spite of the growing need for strengthened innovation to develop new medicines.-Financial Times http://www.ft.com/cms/s/0/5d0bf864-21f7-11de-8380-
00144feabdc0.html
Venture Capital has Shriveled 40%-Venture Beat http://venturebeat.com/2009/04/13/venture-capital-shrivels-40-
percent-it-really-is-the-end-of-the-tech-boom/
The financial sector?
http://investoolsfx.wordpress.com/
Three Legged Stool1. Check Job Postings2. Work Your Virtual
Network1. LinkedIn2. Facebook?
3. Work Your Carbon Network
1. Attend BASAS2. Maintain Your
Network
Check Job Postings
So Many Networks, So Little Time
MySpace Who’s in Charge?
Orkut: Você fala o português?
Facebook: Crazy College Kids?
Who’s on Facebook?85% of college students have accounts60% are active users~60+ million in the US~200+ million worldwide ~100 million users access their account 1X a
daySkews young . . .Average: age 18-24Average Income: ~$76,000
Facebook:Firms Already on Facebook
CIA CNN Ernst &
Young IBM IRSGenentech
Macy'sMcDonald'sTime, Inc.ToyotaMySpace
LinkedIn: Home Sweet Home
Who’s on LinkedIn?"We want LinkedIn to go wherever your
business network would go," Guericke says. "If it's social, we'll leave that to Facebook. But if it's about money, then it's LinkedIn."
Total Membership 35M+Average Age: 39Average Income: ~$139,000.00Even Replacing Snobbish French Alumni
Organizations
So Many Networks, So Little Time
http://www.techcrunch.com/2009/02/14/as-the-economy-sours-linkedins-popularity-grows/
How To Succeed on LinkedIn1. Have a Completed Profile2. Get Recommended3. Add Flair to Your Profile4. Answer/Ask a Question5. Add More Contacts6. Add Even More Contacts
Complete Your ProfileChasing 100%
CompletionWork on the
sections one at a time
ProofreadDon’t overstate
or misstate experience or capabilities
Complete Your Profile
SUMMARY-This is your chance to provide an engaging 30-second description that highlights who you are and what you do— think of it as your personal elevator pitch.
SPEC IALTIES- The specialties field allows you to list your areas of expertise that will help potential employers and partners find you when they are looking for a specific skill-set or knowledge-base.
LinkedIn.comlearn.linkedin.com
•EXPERIENCE- Briefly explain what the company does, and what your main responsibilities and accomplishments were. •Use clear, succinct phrases here—and break them into digestible chunks so even on a quick-scan your accomplishments shine through.
learn.linkedin.com
EDUCATION-•Where and what you studied can provide a great insight into who you are •Potentially opens up valuable connections to alumni, professors, and others with similar backgrounds
learn.linkedin.com
Complete Your ProfileADDITIONAL
INFORMATION- Websites: link to a
personal blog, company website, etc
Interests: list the things that you enjoy doing, learning about, etc
Groups and Associations: either list professional organizations or display badges of LinkedIn groups that you are a part of
Honors and Awards PROOFREAD
learn.linkedin.com
Get Recommended1. Call or email outside of
LinkedIn to ensure a good recommendation
2. More recent recommendations are better
3. Supervisor recommendations are better
4. Have a goal of 5 recommendations by the end of the year
learn.linkedin.com
Add Flair To Your ProfileUse the widgets
available to:Post your current
paper via Box.netShare a
presentation via Slideshare
Show off your reading list
Add Flair To Your Profile•Add a photo•Customize your URL•Join relevant groups•CREATE A GROUP•Optimize for search•Proofread
Answer or Ask a QuestionTime is of the
essenceMany questions
already asked, of course check before asking again
Answer questions until you are an “expert”
Add ContactsOpen ApproachConnect with people
you meet, monitor requests for introduction etc.
Pros: High Profile
Cons: Requests from casual acquaintances
Closed ApproachConnect with people
you know very well
Pros: Only Connected with the people you really know
Cons: Low Profile
•Uploading webmail contacts will alert you if someone joins later•Mass email introductions aren’t always effective•Personalize each request to connect
Import Your Online Addresses
LinkedIn = Online Rolodex?
Facebook vs. LinkedIn
Work Your Carbon NetworkNetwork, Network and Network some moreBe active in BASASWork on a paper or other professional developmentConsider alternativesAND ABOVE ALLBuild your network before you need it. http://blog.guykawasaki.com/2009/02/10-ways-to-use.html
Your network is a machine, tune it regularly or it won’t work
Your network is only as useful as it is perceived, helping other people increases utility
Helpful Linkshttp://learn.linkedin.com/new-users/http://blog.guykawasaki.com/
ConclusionBe your own best advocateSomeone you know may know someone who
has a job for youQuestions?
For any further help, email me at [email protected] and I will work with you offline to fine tune and proof read your profile
