Mic Leaflet

7/27/2019 Mic Leaflet

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Master International Communication

Master International Communication



Programme descriptionFive universities across Europe, all specialising in corporate communication and

public relations in international proessional contexts, have joined orces to create

a unique joint programme oering you the ull benet o their collective expertise

and international networks.

The consortium oers you an internationally developed programme, which was

nancially supported by the European Union.

The Master in International Communication (MIC) is a postgraduate ulltimeprogramme or bachelors in communication or related elds. It prepares you or

an international career as a communication practitioner in senior managerial or

consultancy positions, responsible or the external and internal communication o

an organisation.

Programme outlineThe MIC programme consists o three semesters (90 credits).

During the rst semester you will study at your home university, and the second

semester at one o the consortium partner universities. During the third semester,

you will write your dissertation under the supervision o two o the partneruniversities. This programme starts each September.

Educational conceptThe programme has a competency-based, hands-on approach.

As part o a team, you will design communication strategies or clients needing

results. Academic achievement is not enough to be successul in this programme.

You will have to prove yoursel as a creative problem solver able to measure up

to proessional standards as well as academic excellence. In order to ensure that

you receive the ull benet o an intercultural environment, the student body is

internationally diverse.

Graduate proleAs a graduate o the Master in International Communication you will be a

competent intercultural communication proessional able to work in a global

context. You will be able to anticipate change and develop, implement and

manage sustainable and eective communication campaigns. As a graduate, you

will have the skills and knowledge needed to work in the communication industry

at management level.

Violeta Sheytanova, BulgariaMaster in International Communication

“Studying in the MIC programme was the most relevant and meaningul

experience I have had in education so ar and it already has an eect on

my development as a PR proessional.”

“As a graduate, you will have the skills and knowledge neededto work in the communication industry at management level.”

Vilnius, Lithuania

Sofa, Bulgaria

Milan, Italy



ProgrammeSemester 1 – Professionalising communication

The rst semester introduces you to the ull breadth o the proession. What are the

roles and responsibilities o the communication proessional in an organisation rom

a strategic perspective? Which main unctional areas are there? How does culture

infuence communication? What is the relationship between the organisation and its

international and intercultural environment? The semester consists o two modules:

• International business environment

• Corporate communication in an intercultural context

Semester 2 – The communication professional in context

During the second semester you will complete a number o specialisations rom one o

the partner schools. Specialisations are, by denition, in tune with what is happening

in the proessional eld and can change accordingly. The consortium oers you a broad

spectrum o proessional specialisations, roles and tasks. During the specialisations, you

will analyse and solve a communication problem or an outside client.

Specialisations*

During the second semester, students take the specialisations o one o the partner

universities. The specialisations include:

Hanze University of Applied Sciences, Groningen, the Netherlands

• Designing strategic development communication

• International marketing communication

• International public aairs

IULM, University of Languages & Communication, Italy

• Development and communication

• Public aairs and advocacy

• Social responsibility and communication

Leeds Metropolitan University, the United Kingdom

• Public relations skills

• Communication audits

• Public relations and new media.

New Bulgarian University, Bulgaria

• Eective communication through special events

• Psychology o mass communication

• Exploring communication in new media

Vilnius University, Lithuania

•

International crisis communciation• Innovative methods in corporate communication

• Media and sustainable development

* Please note: specialisations are subject to change.

Semester 3 – The dissertation

The graduation assignment consists o a master’s dissertation.

You must demonstrate mastery o those competencies required to obtain the title

Master in International Communication. You will choose a proessional role and in

that role solve and analyse a problem or an outside client (working in-house or as a

consultant). The result o that product is based on applied research, using an appropriate

methodology. Every problem requires a solution rom an international or intercultural

perspective. The dissertation is completed under the supervision o two universities.

Groningen, the Netherlands

Leeds, the United Kingdom



Geert Hostede ConsortiumThe consortium is proud to carry the name o Proessor Dr. Geert Hostede,

pioneer and international leading scientist in the eld o international

communication. The ve partners o the consortium are situated in university

cities across Europe giving you the opportunity to study in vibrant academic

environments.The consortium partners include:

Hanze University of Applied Sciences,

Groningen, the Netherlands

IULM – University of Language and Communication,

Milan, Italy

Leeds Metropolitan University,

Leeds, the United Kingdom

New Bulgarian University,

Soa, Bulgaria

Vilnius University,

Vilnius, Lithuania.

Two degreesThe consortium oers a joint international programme. You will study at two

consortium partners. Each partner you study at will award you a master degree.

Hanze UAS oers a Master in International Communication. Graduates will also

receive a consortium certicate stating that the programme is an international joint master programme, developed with the support o the European Union.

All degrees are ully accredited.

For more inormation visit: www.masterinternationalcommunication.eu

This programme has been unded with support rom the European Commission. This

publication refects the views only o the author, and the Commission cannot be held

responsible or any use which may be made o the inormation contained therein.

“You will have to prove yoursel as a creative problem solver able tomeasure up to proessional standards as well as academic excellence.”

Geert Hostede

Documents

Mic Leaflet