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MIAMIBEACH

CONVENTIONCENTERMIAMIBEACH

OMMUNITY DESIGN WORKSHOP,AY 14 1010

EXPANSION

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CONVENTIONCENTERFAST FACTS:

Opened in 1957

Last Expansion -1989

facility underwent a $92 million renovation;doubled in size

Now: 1,000,000 square feet of flexible space:

over 500,000 sq. ft. of exhibit space,

over 100,000 sq. ft. of versatile pre-function space

70 meeting rooms comprised of 127,000 sq. ft.

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CONVENTIONCENTERWHY EXPANSION/ENHANCEMENT?

Remain competitive with peer group

San Antonio

San Diego

Provide amenities needed by meeting andconvention planners

Ballroom/multi-purpose space

More flexible space

Possibility of ADJACENT convention center hotel

Improve connection with local assets

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CONVENTIONCENTERHOW HAVE WE IDENTIFIED NEEDS?

2001: Convention Sports and Leisure (CSL)completed a space and needs assessment

study

2005: CSL updated the 2001 study on behalf of

GMCVB

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2009: CSL completed most recent update. Update results driven by:

Current industry trends

Competitive/comparable facility analysis

Existing and projected utilization

Market demand analysis

CONVENTIONCENTER

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2009 CSL Focus:

How do we compete with our competitive

peer group? Dont go after what we cant/wont

accommodate

What do theyhave we dont have? Vice-

Versa?

What existing attributes need to behighlighted?

What are challenges/opportunities

What do we need to be competitive in the

CONVENTIONCENTER

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2009 CSL Findings:

Multi-use/Ballroom Space needed

Additional Meeting Space needed

Unique Space Additions (e.g. outdoorvenue)

Development of a Convention CenterDistrict with strong linkages to adjacententertainment areas important/needed

Adjacent or attached Convention Center

Hotel needed

CONVENTIONCENTER

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CONVENTIONCENTERMASTER PLAN

Proposed to identify short and long term visionfor a competitive Convention Center

Make us competitive in the future not just now Develop outside the box options

To be research-driven Use the results of the CSL Study to develop plan

that addresses identified needs

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CONVENTIONCENTER

Arquitectonica competitively selected to developMaster Plan for Convention Center

Look at prior studies, city codes Produce short and long term vision Solicit input

Steering Committee/stakeholders Community

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CONVENTIONCENTER

Steering Committee/stakeholders 4meetings

Includes representatives from Hotel Association, Visitors Bureau, facility users, facility

management,

hospitality industry experts, Community partners,business

representatives, City & County representatives

Four Sub-Committees Programming, Functionality, Community & Big

Vision

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CONVENTIONCENTERNEXT STEPS

Solicit Community Input 1-2 months

Complete Preliminary Designs/obtain approval 3-4 months

Identify funding sources

OngoingDevelopment process (e.g. final plans/designs,

construction, etc.) TBD

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COMPARISON

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+ 35

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+ 35

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+ 35