QUESTIONNAIRE: DEPARTMENT OF MARKETING APPRAISAL OF THE UNDERGRADUATE MARKETING PROGRAM

The Cloudcroft State University (CSU) Marketing Department makes a continuous effort to improve the quality of educational services. As part of that continuous improvement effort, current students are surveyed about their educational experience. Thus, your answers will help to improve the educational experience of future students.

Unless instructed otherwise, please circle the number next to your answer. Remember, there are no right or wrong answers; also, your answers are completely confidential.

Q1: How strongly do you agree or disagree with each of the following statements? Use the following six-point scale to answer, where:

1=strongly disagree 4=somewhat agree,2=somewhat disagree, 5=strongly agree, and3=neither agree nor disagree, 9=no opinion.

(CIRCLE ONE NUMBER FOR EACH STATEMENT)

In general, the marketing faculty at CSU were . . .

Strongly Disagree

Somewhat Disagree

Neither Agree nor Disagree

Somewhat Agree

Strongly Agree

No Opinion

Knowledgeable about current marketing theory 1 2 3 4 5 9

Knowledgeable about current marketing practice 1 2 3 4 5 9

Able to relate relevant personal experiences 1 2 3 4 5 9

Interesting lecturers 1 2 3 4 5 9Able to make class relevant to my future 1 2 3 4 5 9

Innovative 1 2 3 4 5 9Caring 1 2 3 4 5 9Professional 1 2 3 4 5 9Helpful 1 2 3 4 5 9Approachable 1 2 3 4 5 9

Q 2. Given below is a list of general skills and qualifications for success. In your opinion, how important is each skill/qualification in helping someone in a marketing position to perform his or her job? Use the following seven-point scale to answer, where:

1=not at all important [NAI], 5=important [I],2=not so important [NSI], 6=very important [VI], and3=neither important nor not important [NIN] 7=extremely important [EI].4=somewhat important [SI],

(CIRCLE ONE NUMBER FOR EACH SKILL/QUALIFICATION)Skills/Qualifications NAI NSI NIN SI I VI EIOral communication skills 1 2 3 4 5 6 7Written communication skills 1 2 3 4 5 6 7Nonverbal communication skills 1 2 3 4 5 6 7Foreign language skills 1 2 3 4 5 6 7Small group skills 1 2 3 4 5 6 7Negotiation skills 1 2 3 4 5 6 7Networking skills 1 2 3 4 5 6 7Etiquette skills 1 2 3 4 5 6 7Problem solving skills 1 2 3 4 5 6 7Critical thinking skills 1 2 3 4 5 6 7Qualitative thinking skills 1 2 3 4 5 6 7Decision making skills 1 2 3 4 5 6 7Leadership skills 1 2 3 4 5 6 7Planning skills 1 2 3 4 5 6 7Organizing skills 1 2 3 4 5 6 7Time management skills 1 2 3 4 5 6 7Analytical skills 1 2 3 4 5 6 7Information gathering skills 1 2 3 4 5 6 7Quantitative skills 1 2 3 4 5 6 7Computer skills 1 2 3 4 5 6 7Marketing skills 1 2 3 4 5 6 7Manufacturing/production skills 1 2 3 4 5 6 7Cross-functional competence 1 2 3 4 5 6 7Cross-cultural competence 1 2 3 4 5 6 7Ability to articulate goals 1 2 3 4 5 6 7Ability to work well with others 1 2 3 4 5 6 7Acceptable appearance 1 2 3 4 5 6 7Ambitious 1 2 3 4 5 6 7Assertive 1 2 3 4 5 6 7

Skills/Qualifications NAI NSI NIN SI I VI EICreative 1 2 3 4 5 6 7Entrepreneurially-oriented 1 2 3 4 5 6 7Enthusiastic/motivated 1 2 3 4 5 6 7Has realistic expectations 1 2 3 4 5 6 7Has related work experience 1 2 3 4 5 6 7Internationally-oriented 1 2 3 4 5 6 7Intuitive 1 2 3 4 5 6 7Highly ethical 1 2 3 4 5 6 7Listens well 1 2 3 4 5 6 7Loyal 1 2 3 4 5 6 7Mature 1 2 3 4 5 6 7Member of professional group 1 2 3 4 5 6 7Outgoing 1 2 3 4 5 6 7Patient 1 2 3 4 5 6 7Poised 1 2 3 4 5 6 7Punctual 1 2 3 4 5 6 7Recognizes own limitations 1 2 3 4 5 6 7Self confident 1 2 3 4 5 6 7Self disciplined 1 2 3 4 5 6 7Strong personal initiative 1 2 3 4 5 6 7Strong work ethic 1 2 3 4 5 6 7Tolerant of ambiguity 1 2 3 4 5 6 7Willing to relocate 1 2 3 4 5 6 7Willing to take risks 1 2 3 4 5 6 7

Q3: In your opinion, how worthwhile are the following marketing courses in helping you to prepare for your planned career? Use the following six-point scale to answer, where:

1=worthless, 4=somewhat worthwhile,2=almost worthless, 5=very worthwhile, and3=slightly worthwhile, 9=did not take the course.

(CIRCLE ONE NUMBER FOR EACH COURSE)

MKTG Course Title Worthless Almost Worthless

Slightly Worthwhile

Somewhat Worthwhile

Very Worthwhile

Didn't Take

303 Principles of Marketing 1 2 3 4 5 9

310 Marketing Research 1 2 3 4 5 9

311 Consumer Behavior 1 2 3 4 5 9

312 Personal Selling 1 2 3 4 5 9

313 Retail Management 1 2 3 4 5 9

314 Advertising Strategy 1 2 3 4 5 9

317 International Marketing 1 2 3 4 5 9

319 Marketing Management 1 2 3 4 5 9

324 Product & Price Management 1 2 3 4 5 9

360 Sports Marketing 1 2 3 4 5 9361 Social Marketing 1 2 3 4 5 9

450 Distribution Management 1 2 3 4 5 9

453 Sales Management 1 2 3 4 5 9

455 Services Marketing 1 2 3 4 5 9

456 Direct Marketing 1 2 3 4 5 9

459 Promotion Management 1 2 3 4 5 9

460 Internet Marketing 1 2 3 4 5 9

461 Seminar in Entrepreneurship 1 2 3 4 5 9

489 Strategy and 1 2 3 4 5 9

MKTG Course Title Worthless Almost Worthless

Slightly Worthwhile

Somewhat Worthwhile

Very Worthwhile

Didn't Take

Policy490 Selected Topics 1 2 3 4 5 9

498 Independent Study 1 2 3 4 5 9

Q4a: On a scale of 1 to 10, where 1 means no preparation at all, and 10 means complete preparation, how well has the marketing program at CSU prepared you for your planned career? (CIRCLE ONE NUMBER)

No Prep......1.....2.....3.....4.....5.....6.....7.....8.....9.....10.....Complete Prep

Q4b: How well has your overall education at CSU prepared you for your planned career? (CIRCLE ONE NUMBER)

No Prep......1.....2.....3.....4.....5.....6.....7.....8.....9.....10.....Complete Prep

Q5a: On a scale of 1 to 10, where 1 means totally dissatisfied, and 10 means totally satisfied, how satisfied are you with the marketing program at CSU? (CIRCLE ONE NUMBER)

Totally Dissatisfied....1....2....3....4....5....6....7....8....9....10....Totally Satisfied

Q5b: How satisfied are you with your overall education at CSU? (CIRCLE ONE NUMBER)

Totally Dissatisfied....1....2....3....4....5....6....7....8....9....10....Totally Satisfied

Q6a: In your opinion, how important to you are each of the following aspects of academic life at CSU? Use the following seven-point scale to answer, where:

1=not at all important [NAI], 5=important [I],2=not so important [NSI], 6=very important [VI], and3=neither important nor not important [NIN], 7=extremely important [EI].4=somewhat important [SI],

(CIRCLE ONE NUMBER FOR EACH SKILL/QUALIFICATION).ASPECT OF ACADEMIC LIFE NAI NSI NIN SI I VI EIAmount of work required in most marketing classes 1 2 3 4 5 6 7Marketing teachers' expectations about amount students should study 1 2 3 4 5 6 7

Amount of study time needed to get a passing grade in most marketing course 1 2 3 4 5 6 7

Relation of grades you received in most marketing classes to quality and effort of your work 1 2 3 4 5 6 7

Fairness of most marketing teachers in assigning grades 1 2 3 4 5 6 7Difficulty of most marketing courses 1 2 3 4 5 6 7What you learned in most marketing classes relative to time spent on these classes 1 2 3 4 5 6 7

Pressure to study for most marketing courses 1 2 3 4 5 6 7Chance in most marketing courses to do well if you work hard 1 2 3 4 5 6 7

Personal growth goals fulfilled by most marketing courses 1 2 3 4 5 6 7

Chance to explore important ideas in most marketing classes 1 2 3 4 5 6 7

Ability to choose your own pattern of intellectual development 1 2 3 4 5 6 7

Chance in most marketing courses to develop your abilities 1 2 3 4 5 6 7

Chance to take the courses you wanted to take 1 2 3 4 5 6 7Sequence of business courses 1 2 3 4 5 6 7Prerequisites for a marketing major 1 2 3 4 5 6 7Appropriateness of degree requirements 1 2 3 4 5 6 7Career-related activities and clubs you could join 1 2 3 4 5 6 7Interest that marketing department advisors took in your progress 1 2 3 4 5 6 7

Ability of advisors to help you to develop your course plan 1 2 3 4 5 6 7

Amount of personal attention you received from most 1 2 3 4 5 6 7

ASPECT OF ACADEMIC LIFE NAI NSI NIN SI I VI EImarketing teachersMost marketing teachers' concern for your needs and interests 1 2 3 4 5 6 7

Way most marketing teachers talked to you when you asked for help 1 2 3 4 5 6 7

Willingness of most marketing teachers to talk with you outside of class 1 2 3 4 5 6 7

Chance to know marketing teachers 1 2 3 4 5 6 7Classroom facilities 1 2 3 4 5 6 7Availability of quiet places to study 1 2 3 4 5 6 7Amount and availability of library facilities 1 2 3 4 5 6 7Cleanliness of most facilities you could use 1 2 3 4 5 6 7Concern for your comfort outside of classes 1 2 3 4 5 6 7Chance to know other students outside of classes 1 2 3 4 5 6 7Chance to work on group projects in marketing classes 1 2 3 4 5 6 7Chance in most marketing classes to participate in discussions 1 2 3 4 5 6 7

Q6b: How satisfied are you with each of the following aspects of academic life at CSU? Use the following seven-point scale to answer, where:

1=very dissatisfied [VD], 5=slightly satisfied [SS],2=somewhat dissatisfied [OD] 6=somewhat satisfied [OS], and3=slightly dissatisfied [SD], 7=very satisfied [VS].4=neither satisfied nor dissatisfied [NSD],

(CIRCLE ONE NUMBER FOR EACH ASPECT)ASPECT OF ACADEMIC LIFE VD OD SD NSD SS OS VSAmount of work required in most marketing classes 1 2 3 4 5 6 7Marketing teachers' expectations about amount students should study 1 2 3 4 5 6 7

Amount of study time needed to get a passing grade in most marketing course 1 2 3 4 5 6 7

Relation of grades you received in most marketing classes to quality and effort of your work 1 2 3 4 5 6 7

Fairness of most marketing teachers in assigning grades 1 2 3 4 5 6 7Difficulty of most marketing courses 1 2 3 4 5 6 7What you learned in most marketing classes relative to time spent on these classes 1 2 3 4 5 6 7

Pressure to study for most marketing courses 1 2 3 4 5 6 7

ASPECT OF ACADEMIC LIFE VD OD SD NSD SS OS VSChance in most marketing courses to do well if you work hard 1 2 3 4 5 6 7

Personal growth goals fulfilled by most marketing courses 1 2 3 4 5 6 7

Chance to explore important ideas in most marketing classes 1 2 3 4 5 6 7

Ability to choose your own pattern of intellectual development 1 2 3 4 5 6 7

Chance in most marketing courses to develop your abilities 1 2 3 4 5 6 7

Chance to take courses you wanted to take 1 2 3 4 5 6 7Sequence of business courses 1 2 3 4 5 6 7Prerequisites for a marketing major 1 2 3 4 5 6 7Appropriateness of degree requirements 1 2 3 4 5 6 7Career-related activities and clubs you could join 1 2 3 4 5 6 7Interest that marketing department advisors took in your progress 1 2 3 4 5 6 7

Ability of advisors to help you develop your course plan 1 2 3 4 5 6 7Amount of personal attention you received from most marketing teachers 1 2 3 4 5 6 7

Most marketing teachers' concern for your needs and interests 1 2 3 4 5 6 7

Way most marketing teachers talked to you when you asked for help 1 2 3 4 5 6 7

Willingness of most marketing teachers to talk with you outside of class 1 2 3 4 5 6 7

Chance to know marketing teachers 1 2 3 4 5 6 7Classroom facilities 1 2 3 4 5 6 7Availability of quiet places to study 1 2 3 4 5 6 7Amount and availability of library facilities 1 2 3 4 5 6 7Cleanliness of most facilities you could use 1 2 3 4 5 6 7Concern for your comfort outside of classes 1 2 3 4 5 6 7Chance to know other students outside of classes 1 2 3 4 5 6 7Chance to work on group projects in marketing classes 1 2 3 4 5 6 7Chance in most marketing classes to participate in discussions 1 2 3 4 5 6 7

Q7a: In your opinion, how well did your marketing courses prepare you to perform the following computing tasks? Use the following seven-point scale to answer, where:

1=very unprepared [VU], 5=slightly prepared [SP],2=somewhat unprepared [OU], 6=somewhat prepared [OP], and3=slightly unprepared [SU], 7=very prepared [VP].

4=neither prepared nor unprepared [NPU],

(CIRCLE ONE NUMBER FOR EACH TASK)Computing Task VU OU SU NPU SP OP VPUse Word Processor 1 2 3 4 5 6 7Use MAC Operating System 1 2 3 4 5 6 7Use Windows Operating System 1 2 3 4 5 6 7Use Social Media 1 2 3 4 5 6 7Use Mainframe/Mini Computer 1 2 3 4 5 6 7Search Internet, WWW, etc. 1 2 3 4 5 6 7Use Computer Generated Graphics 1 2 3 4 5 6 7Use Computer Spreadsheets 1 2 3 4 5 6 7Communicate On-Line with Other Computer Users (e.g., e-mail) 1 2 3 4 5 6 7

Files Retrieved from/Sent to Remote Computers 1 2 3 4 5 6 7

Integrated Use of Word Processor, Database, Spreadsheet, and Graphics, Software 1 2 3 4 5 6 7

Make Database Queries 1 2 3 4 5 6 7Use Computer Generated "What If" Scenarios 1 2 3 4 5 6 7

Computer-Assisted Decision Making 1 2 3 4 5 6 7Computer-Assisted Statistical Analysis 1 2 3 4 5 6 7Programming 1 2 3 4 5 6 7

Q7b: In your opinion, how well did your general business courses prepare you to perform the following computing tasks? Use the same seven-point scale.

1=very unprepared [VU], 5=slightly prepared [SP],2=somewhat unprepared [OU], 6=somewhat prepared [OP], and3=slightly unprepared [SU], 7=very prepared [VP].

4=neither prepared nor unprepared [NPU],

(CIRCLE ONE NUMBER FOR EACH TASK)Computing Task VU OU SU NPU SP OP VPUse Word Processor 1 2 3 4 5 6 7Use MAC Operating System 1 2 3 4 5 6 7

Use Windows Operating System 1 2 3 4 5 6 7Use Social Media 1 2 3 4 5 6 7Use Mainframe/Mini Computer 1 2 3 4 5 6 7Search Internet, WWW, etc. 1 2 3 4 5 6 7Use Computer Generated Graphics 1 2 3 4 5 6 7Use Computer Spreadsheets 1 2 3 4 5 6 7Communicate On-Line with Other Computer Users (e.g., e-mail) 1 2 3 4 5 6 7

Files Retrieved from/Sent to Remote Computers 1 2 3 4 5 6 7

Integrated Use of Word Processor, Database, Spreadsheet, and Graphics, Software 1 2 3 4 5 6 7

Make Database Queries 1 2 3 4 5 6 7Use Computer Generated "What If" Scenarios 1 2 3 4 5 6 7

Computer-Assisted Decision Making 1 2 3 4 5 6 7Computer-Assisted Statistical Analysis 1 2 3 4 5 6 7Programming 1 2 3 4 5 6 7

Q7c: In your opinion, how confident are you to perform the following computing tasks? Use the same seven-point scale, where:

1=very unconfident [VU], 5=slightly confident [SC],2=somewhat unconfident [OU], 6=somewhat confident [OC], and3=slightly unconfident [SU], 7=very confident [VC].4=neither confident nor unconfident [NCU],

(CIRCLE ONE NUMBER FOR EACH TASK)Computing Task VU OU SU NCU SC OC VCUse Word Processor 1 2 3 4 5 6 7Use MAC Operating System 1 2 3 4 5 6 7Use Windows Operating System 1 2 3 4 5 6 7Use Social Media 1 2 3 4 5 6 7Use Mainframe/Mini Computer 1 2 3 4 5 6 7Search Internet, WWW, etc. 1 2 3 4 5 6 7Use Computer Generated Graphics 1 2 3 4 5 6 7Use Computer Spreadsheets 1 2 3 4 5 6 7Communicate On-Line with Other Computer Users (e.g., e-mail) 1 2 3 4 5 6 7

Files Retrieved from/Sent to Remote Computers 1 2 3 4 5 6 7

Integrated Use of Word Processor, Database, Spreadsheet, and Graphics, Software 1 2 3 4 5 6 7

Make Database Queries 1 2 3 4 5 6 7Use Computer Generated "What If" Scenarios 1 2 3 4 5 6 7

Computer-Assisted Decision Making 1 2 3 4 5 6 7Computer-Assisted Statistical Analysis 1 2 3 4 5 6 7Programming 1 2 3 4 5 6 7

Q7d: In your opinion, how important for your career is your ability to perform the following computing tasks? Use the following seven-point scale, where:1=not at all important [NAI], 5=important [I],2=not so important [NSI], 6=very important [VI], and3=neither important nor not important [NIN], 7=extremely important [EI].4=somewhat important [SI],

(CIRCLE ONE NUMBER FOR EACH TASK)Computing Task NAI NSI NIN SI I VI EIUse Word Processor 1 2 3 4 5 6 7Use MAC Operating System 1 2 3 4 5 6 7Use Windows Operating System 1 2 3 4 5 6 7Use Social Media 1 2 3 4 5 6 7Use Mainframe/Mini Computer 1 2 3 4 5 6 7Search Internet, WWW, etc. 1 2 3 4 5 6 7Use Computer Generated Graphics 1 2 3 4 5 6 7Use Computer Spreadsheets 1 2 3 4 5 6 7Communicate On-Line with Other Computer Users (e.g., e-mail) 1 2 3 4 5 6 7

Files Retrieved from/Sent to Remote Computers 1 2 3 4 5 6 7

Integrated Use of Word Processor, Database, Spreadsheet, and Graphics, Software 1 2 3 4 5 6 7

Make Database Queries 1 2 3 4 5 6 7Use Computer Generated "What If" Scenarios 1 2 3 4 5 6 7

Computer-Assisted Decision Making 1 2 3 4 5 6 7Computer-Assisted Statistical Analysis 1 2 3 4 5 6 7Programming 1 2 3 4 5 6 7

Finally, we would like to ask you a few personal questions. We will use these questions to group your answers with those of similar people. Your answers are anonymous and confidential.

Q8: In what year will you receive your undergraduate degree? (WRITE YOUR ANSWER HERE.) ____________

Q9: What is your major? (CIRCLE ONE NUMBER)General Marketing….. [1] PTM………………. [3]PGM………………… [2] Other……………… [4]

Q10: What is your current overall Grade Point Average at Cloudcroft State University? (WRITE YOUR ANSWER HERE.) _______________ 

Q11: From your junior year onward, would you describe yourself more as a full-time student or a part-time student? (CIRCLE ONE NUMBER)

Full-time student……. [1]Part-time student……. [2]

Q12: On average, how many credits did you carry during a typical semester? (CIRCLE ONE NUMBER)

0 to 3……………….... [1] 13 to 15………………… [5]4 to 6………………… [2] 16 to 18………………… [6]7 to 9………………… [3] 19 or more……………… [7]10 to 12……………… [4]

Q13: In a typical week, how much out-of-class time did you spend on course work? (CIRCLE ONE NUMBER)

Less than 5…………… [1] 21 to 25………………… [5]5 to 10………………... [2] 26 to 30………………… [6]11 to 15………………. [3] 30 or more……………… [7]16 to 20………………. [4]

Q14: In what year were you born? (WRITE YOUR ANSWER HERE.)  ______________ 

Q15: What is your ethnic background? (CIRCLE ONE NUMBER)Asian………………….. [1] White……………………. [4]Black………………….. [2] Other…………………….. [5]Hispanic………………. [3] Do not wish to answer…... [6]

Q16: What is your gender? (CIRCLE ONE NUMBER)Male………………….. [1]Female………………... [2]

Additional Comments:______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ We, the faculty of the Department of Marketing at CSU, truly appreciate the time and effort that you spent in completing this questionnaire. Thank you for your cooperation.