MHI MEDIA GUIDE › downloads › marketingkit › 2018... · 2017-09-13 · —THE INDUSTRY THAT MAKES SUPPLY CHAINS WORK —THE INDUSTRY THAT MAKES SUPPLY CHAINS WORK Target more

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Plan your route into the nation’s $156 billion material handling and logistics industry.

MATERIAL HANDLING

SUPPLY CHAIN

LOGISTICS

MHI MEDIA GUIDE

—THE INDUSTRY THAT MAKES SUPPLY CHAINS WORK

Our print and online portfolio reaches an audience of more than 100,000.

MODEX Conference eNewsletter

MHI Solutions

MagazinePRINT EDITION and

DIGITAL EDITION including

SPONSORED EBLASTS

MHI Websitewww.mhi.org

MHI viewwww.videos.mhi.org

MHI Newswire

MHI Industry News

MHI Solutions Websitewww.mhisolutionsmag.com

We are the industryAccording to the U.S. Department of Commerce and Bureau of Labor Statistics, material handling and logistics is one of America’s largest and fastest growing industries. The consumption of material handling and logistics equipment and systems in America exceeds $156 billion per year, and producers employ in excess of 700,000 workers.

—THE INDUSTRY THAT MAKES SUPPLY CHAINS WORK—THE INDUSTRY THAT MAKES SUPPLY CHAINS WORK

Target more than 30,000 decision-makers in print and capture an audience of more than 100,000 online inside MHI’s media resources.

Audience Fortune 1,000 companies:• 3M

• Wal-mart Stores

• ConAgra

• Walgreens

• General Motors

• General Electric

• Ford Motor

• Hewlett-Packard

• Coca-Cola

• Proctor & Gamble

• Honda

• McKesson

• Verizon Communications

• Nestle

• CVS Caremark

• Cardinal Health

• Johnson & Johnson

• Kroger

• Target Corp.

• Pfizer

Titles:• CEO, CFO, CIO, COO

• Material Handling Managers

• Supply Chain Managers/Directors

• Logistics Managers/Directors

• VP Supply Chain

• VP Logistics

• VP Distribution

• VP Manufacturing

• VP Operations

• Warehouse Managers

• Distribution Managers

• Facility Managers

• Regional Directors

• Procurement Managers

Build your brand and target the nation’s $156 billion material

handling and logistics industry.

Source: Statistics compiled from a study of MODEX 2016 attendees by the independent firm, Exhibit Surveys, Inc.

51%

31%

12%

58%

30%

26%

31%

48%

50%

47%

13%

21%

48%

10%

56%

41%

34%

42% 21%

20%

37%

Product Interest:

31%

Automation Equipment (AGVS, AS/RS & Robotics)

Automation ID Systems & Data Collection/Radio Frequency Identification (RFID)

Batteries/Chargers/Motors/Fuel/Alternative Fuel Systems

Computer Software (ERP, WMS, MES, TMS, OMS, SCM, YMS)

Conveyors & Sortation Equipment

Cranes, Hoists & Monorails

Ergonomic Safety & Equipment

Forklift Trucks, Hand Trucks & Attachments

Information Systems & Controls

Inventory & Supply Chain Security

Loading Dock Equipment

Order Picking Fulfillment & Delivery

Packaging, Labeling, Shipping, Weighing & Cubing

Pallets & Containers

Parcel, Freight & Cargo Distribution

Protective Guarding

Racks, Shelving, Storage Equipment & Shop Furniture

Reverse Logistics

Sustainable Facility Equipment

Systems Integration & Consulting/Professional Services

Third-Party Logistics/Transportation Services

Work Positioning Equipment/Workstations


30+70+H21+79+H15+85+H 19+81+HMHI Solutions Readers:

Buyers in the Industry

Source: Statistics compiled from a study of MODEX 2015 attendees by the independent firm, Exhibit Surveys, Inc.

Have Buying Power

18%• Dealer• Distributor• Manufacturer’s Representative• Importer• Exporter

17%• Systems Integrator• Consultant

5%• Government Organization• Military

• End User / Purchaser of Materials Handling & Logistics Equipment Systems

81%

30% 21% 15% 19%

plan to spend a million dollars or more over the next 18 months on the types of products and services exhibited at MODEX

• Supply Chain• Warehouse• Distribution• Transportation• Logistics• 3PL Management

• Engineer• Engineering

Management • IT

• Manufacturing• Materials• Production

Management

• Sales Channel Partners• Sales• Reseller• Importer• Exporter

60%

91%New Equipment

78%Building/Expanding Operations

37%New IT System

Ready to Spend$35 billion+In the next 18 months, our audience plans on spending more than $35 billion collectively on equipment, systems and technology.

50%VP and C-level

Positions.

32%27%

are in Management

Positions


All information provided by a 2016-2017 MHI communications survey.

The majority of respondents think MHI communications are valuable or extremely valuable.

60% of readers think the quality of content in MHI Solutions magazine is excellent or very good.

60%MHI Industry News: 81%

MHI website: 78%

MHI Newswire: 72%

MHI Solutions digital edition: 72%

MHI Solutions Website: 71%

MHI view: 67%

Businesses benefit from advertising with MHI

81% increased awareness of their brand.

51% generated traffic to their website.

70% of respondents perceive companies who advertise with MHI as more supportive of their profession and/or association than those who don’t.

Nearly 2 in 3 respondents say they are more prone to visit a company’s booth at MODEX or ProMat if they advertise with MHI.

70%

Readers:

More than half of MHI Solutions readers say, in addition to them, 1-4 people read their copy of the magazine.

Nearly 2 in 3 respondents say advertising in MHI communications is an effective way to reach their customers.

The majority of respondents say they incorporate print advertising into their overall annual marketing initiatives.

Advertisers:


What readers are saying...

What advertisers are saying...

Testimonials provided by a 2016-2017 MHI communications survey.

I have found the articles in MHI Solutions to be relevant and well written. I am happy to advertise in the high quality print version of this magazine.

– Richard Kat VP Sales & Marketing Engineered Lifting Systems & Equipment, Inc.

Prospective advertisers are in the right place to get their services or products to customers. It sure is a valuable investment.

MHI Solutions is rich with information relevant to many industries. It’s a go-to-source for material handling solutions.

– Rhoda Bowman Engineered Lifting Systems & Equipment, Inc.

MHI publications bring visibility to all levels of the material handling industry, from the forklift operators to the CEO’s of big companies. I always look for good publications as well as new ideas for future vendors and products in the MHI publications.

– Luis Castaneda Raymond Handling Concepts

It is a great way to get your company name, products and services in front of distributors who are presented challenges every day from customers to find solutions for their manufacturing or distribution facilities. If those individuals are not aware of your company and the products or solutions you manufacture that could help them solve a problem, then you are missing out on opportunities.

– Michael Nelson Nelson Equipment Co., Inc.

MHI is an extremely valuable and go to resource which provides reliable data on current trends and information in the material handling industry which is critical in the ever changing technological age of warehousing and transportation.

– Harlan Clemmons Sadex Corporation

MHI Solutions offers the latest information and trends within the material handling industry. Education is key, which is what my customers are doing as they search for elite vendors to align themselves with. This informative tool allows me to stay out front and aware of the latest and greatest.

– Zachary Smith Toyota Forklifts of Atlanta


2018 Content Calendar*

• CEO Update

• Industry Trends

• Education

• Economic Market Analysis

• Safer Handling

• Fulfillment Update

• Solutions Spotlight

• MHEFI Update

• MHI News

• MHI Calendar

In every issue:

Issue Themes/FeaturesBonus

Distribution

Space Reservation

Deadline

Ad Materials Deadline

1st Quarter Ships in December

Q1 Theme: Smart City Logistics and the Connected Supply Chain

Solutions Spotlight: Industrial Racks

Industry Focus: Retail

October 25, 2017

October 27, 2017

2nd Quarter

Ships in March

Q2 Theme: Workforce

Solutions Spotlight: Conveyors & Sortation Equipment

Industry Focus: Intermodal

MODEX 2018

Georgia World Congress Center

Atlanta, GA April 9-12, 2018

January 31, 2018

February 2, 2018

3rd Quarter Ships in June

Q3 Theme: Technology and Innovation / End to End Supply Chain Visibility

Solutions Spotlight: Automatic Guided Vehicle Systems

Industry Focus: Aerospace

May 2, 2018

May 4, 2018

4th Quarter Ships in September

Q4 Theme: Cybersecurity in Supply Chains

Solutions Spotlight: Protective Guarding

Industry Focus: Pharmaceutical

2018 MHI Executive Summit

and Annual Conference

TBD

August 2, 2018

August 7, 2018

According to a recent survey, 60% of readers rate the content in MHI Solutions as excellent or very good!


Non-Member Rates

Full-Color Rates 1x 2-3x 4x Double Page Spread $8,459.50 $8,039.50 $7,249.50

Outside Back Cover $7,159.50 $6,899.50 $6,409.50

Inside Front or Inside Back Cover $6,599.50 $6,339.50 $5,849.50

Full Page $5,239.50 $4,979.50 $4,489.50

2/3 Page $4,509.50 $4,279.50 $3,859.50

1/2-Page Island $3,869.50 $3,679.50 $3,319.50

1/2 Page $3,319.50 $3,149.50 $2,839.50

1/3 Page $2,489.50 $2,369.50 $2,129.50

1/4 Page $2,009.50 $1,909.50 $1,719.50

1/6 Page $1,499.50 $1,419.50 $1,279.50

1/8 Page $1,169.50 $1,109.50 $999.50

Black-and-White Rates 1x 2-3x 4x Full Page $4,299.50 $4,079.50 $3,679.50

2/3 Page $3,789.50 $3,599.50 $3,249.50

1/2-Page Island $3,189.50 $3,029.50 $2,729.50

1/2 Page $2,739.50 $2,599.50 $2,349.50

1/3 Page $2,059.50 $1,959.50 $1,759.50

1/4 Page $1,579.50 $1,499.50 $1,349.50

1/6 Page $1,239.50 $1,179.50 $1,059.50

1/8 Page $969.50 $919.50 $829.50

*Members receive a 10% discount on all display rates.

Revisions and Proofs: $50.00

Position Guarantee: 15% Premium

Join forces with one of America’s largest and fastest growing industries. Become a MHI member!

For more information, visit http://mhi.org/join.

All rates include an ad link in the digital edition of the magazine.

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.


Member Rates

Full-Color Rates 1x 2-3x 4x Double Page Spread

Outside Back Cover

Inside Front or Inside Back Cover

Full Page

2/3 Page

1/2-Page Island

1/2 Page

1/3 Page

1/4 Page

1/6 Page

1/8 Page

Black-and-White Rates 1x 2-3x 4x Full Page

2/3 Page

1/2-Page Island

1/2 Page

1/3 Page

1/4 Page

1/6 Page

1/8 Page

*Members receive a 10% discount on all display rates.

Revisions and Proofs: $50.00

Position Guarantee: 15% Premium

Join forces with one of America’s largest and fastest growing industries. Become a MHI member!

For more information, visit http://mhi.org/join.

All rates include an ad link in the digital edition of the magazine.



Digital Edition – digital archives housed on mhisolutionsmag.comViewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser’s websites. Each issue is delivered via email to more than 100,000 readers as well as posted on the MHI Solutions website. An archive of issues is available, securing a lasting online presence for your ad.

Readers can:• Bookmark pages and insert notes

• Keyword search the entire magazine

• Navigate and magnify pages with one click

• Share articles on news and social networking sites

• Read the issue online or download and print for later

• View issues instantly from most smartphones and tablets

• View archives and find a list of articles for one-click access

Extend your advertising investment with digital media:• Link your ad to the landing page of your choice

• Increase website traffic

• Interact with viewers to help the buying process

• Generate an immediate response from customer

On average, the digital edition receives:• 27,000 page views each issue• 1,800 clicks each issue• 25 pages viewed per session • More than 5 minutes spent per

reader each issue Averages calculated over the previous 3 issues.


Ad Positions* Digital Edition Sponsorship and Toolbar Bundle $1,049.50

Digital Edition Sponsorship MAX and Toolbar Bundle $1,049.50

Digital Edition Skyscraper $1,399.50

Ad Link Included in display ad rates

Animation capabilities available for sponsorship and sponsorship MAX. Video capabilities only available for sponsorships.

According to a recent survey, more than 70% of readers find MHI Solutions’ digital edition valuable or extremely valuable!


Digital Edition Email Blast Sponsorship Opportunity

MHI Solutions Digital Edition Email Blast 1 Issue: $4,000 each | 3 issues: $3,000 each• Exclusive position — you are the only sponsor sent out for an

entire quarter.

* You design your ad and choose your content, pending approval from MHI.

• Only one spot available – NO ROTATION

• Max file size 100kb

• JPG only (no animation)

Members receive a 10% discount on all rates.

In addition to the print distribution, each quarter, MHI Solutions is also delivered via email to more than 100,000 industry decision-makers and members, making them aware that the digital edition is available for viewing. Each new issue is posted on the MHI Solutions website with a full archive of past issues.

The unique benefits of a targeted email blast:• Exclusive ad space means you enjoy maximum visibility

• Deliver your message directly to the inbox of decision-makers and members

• Frequently forwarded to others for additional exposure

• Direct visitors to the landing page of your choice to facilitate the purchasing process.

On average, the digital edition receives:• 27,000 page views each issue• 1,800 clicks each issue• 25 pages viewed per session• More than 5 minutes spent per reader each issue Averages calculated over the previous 3 issues.


For more information, please visit: http://www.naylor.com/digitalmagspecs/


MHI Solutions Website

Advantages of advertising:• Target leaders in the $156 billion+ material handling

and logistics industry

• Position your company in front of supply chain professionals who plan on spending more than $35 billion in the next 18 months

• Cross-promoted in other MHI publications and communication pieces

• Direct visitors to the landing page of your choice to expedite purchases

• Reinforce brand recognition with year-round visibility

mhisolutionsmag.com


On average, mhisolutionsmag.com receives:• More than 1000 visits per month• More than 1,500 page views per month• 83% NEW visitors *Traffic from Oct. 1, 2016 - June 30th, 2017

Run of Site Horizontal Banner (468 x 60 pixels) 12 Months

$1,000

6 Months

$550 One run of site position with three ads rotating.

Run of Site Tiles (125 x 125 pixels) 12 Months

$600

6 Months

$330 Two run of site button positions with two ads rotating for a total of four ads available.

Run of Site Rectangle (300 x 250 pixels) 12 Months

$1,250

6 Months

$690 One run of site position with two ads rotating.Members receive a 10% discount on all rates

According to a recent survey:• 71% find the MHI Solutions

website as valuable or extremely valuable

• More than half rate the content as very good or excellent


MHI Website

Home Page Rectangles (300 x 250 pixels)12 Months

$4,160

6 Months

$2,300Two positions with five ads rotating each for a total of 10 ads showing on the home page of www.mhi.org.

Sub Page Rectangles (300 x 250 pixels) 12 Months

$4,410

6 Months

$2,430Two positions with five ads rotating each for a total of 10 ads showing on all interior pages of mhi.org.Members receive a 10% discount on all rates.

On average:• Home Page Rectangles receive nearly 5,000

per ad per month

• Sub Page Rectangle receives between 6,000-7,000 impressions each and 10-15 clicks per month

*Averages calculated from Oct. 1, 2016 - June 30, 2017

• Cross-promoted in other MHI publications and communication pieces

• Direct visitors to the landing page of your choice to expedite purchases

• Reinforce brand recognition with year-round visibility

Home Page

Sub Page

On average, mhi.org receives:• More than 33,000 visits per month• More than 79,000 page views per month• More than 2 pages viewed per visit * Traffic from Oct. 1, 2016 - June 30, 2017

Advantages of advertising:• Target leaders in the $156 billion+ material

handling and logistics industry

• Position your company in front of supply chain professionals who plan on spending more than $35 billion in the next 18 months

mhi.org



• Deliver your message directly to the inbox of more than 100,000 decision-makers every month

• In addition to members, opt-in subscription means that professionals in the market for your products and services see your message


• Cross-promoted in other MHI publications and communications pieces

• Direct visitors to the landing page of your choice to facilitate the purchasing process

• Archives are accessible for unlimited online viewing

• Limited available ad space makes each position exclusive

• Change artwork monthly at no additional cost to promote time-sensitive offers and events

On average:• Leaderboard receives nearly 20,000 impressions and

40 clicks per issue

• Rectangles receive nearly 18,000 impressions and 30 clicks per issue

*Averages calculated from Oct 2016 - Mar 2017

Leaderboard (728 x 90 pixels)12 Months

$8,100 Exclusive position located at the top of the eNewlsetter — NO ROTATION

Rectangles (300 x 250 pixels)12 Months

$4,630 Six positions located between popular sections of the eNewsletter — NO ROTATIONMembers receive a 10% discount on all rates.

Sponsored Content (180 x 150 pixels)12 Months

$6,080 Two positions availableClient must update once per month.



Our MHI Newswire allows the industry to stay informed about timely material handling and logistics and supply chain news.• Deliver your message directly to the inbox of

more than 100,000 decision-makers and all MHI members every Wednesday


• Direct visitors to the landing page of your choice to facilitate the purchasing process

• Archives are accessible for unlimited online viewing

• Limited available ad space makes each position exclusive

• Change artwork monthly at no additional cost to promote time-sensitive offers and events

On average:• Leaderboards receive 60,000-70,000 impressions per month

• Rectangles receive 65,000-75,000 impressions per month*Averages calculated from Sept. 4, 2016 - Mar. 26, 2017

Leaderboard (728 x 90 pixels)12 Months

$11,580

6 Months

$6,360 Exclusive position located at the top of the eNewlsetter — NO ROTATION

Rectangles (300 x 250 pixels)12 Months

$10,480

6 Months

$5,760Six positions located between popular sections of the eNewsletter — NO ROTATION

Bottom Leaderboard (728 x 90 pixels)12 Months

$9,420

6 Months

$5,190 Exclusive position located towards the bottom of the eNewlsetter — NO ROTATIONMembers receive a 10% discount on all rates.

Sponsored Content (180 x 150 pixels)12 Months

$8,690 Two positions availableClient must update ad copy once per month.



Run-of-Site Banners

Leaderboard

Thought Leadership Videos

Product and Service Directory Videos

Content Marketing Videos:

MHI view is an innovative approach to education and informing you of the material handling and supply chain industry’s latest and emerging trends.

Now available on MHI view: Sponsorship opportunities on 10 video channels dedicated to 10 key topics including:

• 3D Printing

• Cloud Computing and Storage

• Driverless Vehicles and Drones

• Inventory and Network Optimization

• Predictive Analytics

• Robotics and Automation

• Sensors and Automatic Identification

• Sustainability (New!)

• Wearable and Mobile Technology

• Workforce (New!)

As the $156+ billion material handling and supply chain industry grows, so do company’s needs for education, information, products and sservices. MHI view allows you to target an engaged audience and be a part of the solution! We have banners and content marketing video opportunities available.

http://videos.mhi.org

According to a recent survey:2 in 3 respondents think MHi view is valuable or extremely valuable and nearly half rate the quality of content as excellent or very good!


Run-of-Site Leaderboard$3,500 per yearOne 728 x 90 leaderboard available with three rotations displayed throughout the entire MHI view website.

Top Run-of-Site Banner$3,250 per yearOne 300 x 200 banner available with two rotations in each position displayed throughout the entire MHI view website, excluding the Events channel.

Run-of-Site Banners$2,750 per yearThree 300 X 100 banners available with two rotations in each position displayed throughout the entire MHI view website, excluding the Events channel.

Thought Leadership Videos$4,000 per yearBe seen as a thought leader in the industry! Your video will educate viewers on ideas and topics that highlight your company’s expertise.

Product and Service Directory Videos$1,500 per year (video supplied from client)Use video to demonstrate to viewers the unique benefits of using your product or service by purchasing one of our product and service directory videos.

Sponsorship Opportunities

From Oct. 1, 2016 - June 30, 2017, MHI view has received:• More than 45,000 visits• More than 2 pages per session • More than 55,000 page views

Both video options include:• Video posting on the MHI view website for

12 months.

• Promotion of your video in MHI Newswire, which is distributed to 100,000+ every Wednesday.


Presenting exhibitors will also enjoy additional exposure through:• A 614 x 110 pixel banner in recap video eblast.

• Promotion of the daily recap video via MHI’s Twitter account during MODEX.

• Website promotion on the MHI view website.

Daily recap video eblast sent out each day of the event to MODEX attendees, exhibitors and 100,000+!

Presenting Exhibitor$7,500 per day or $20,000 for all 4 days• 1 presenting exhibitor allowed per day of MODEX.

Interview edited into a 1 minute highlight segment and featured in the 1st sponsor position.

In video pre-roll. Example: “This video brought to you by (your company name here.)”

Daily Recap Video Presenting ExhibitorDuring each day of MODEX, MHI View produces a 5-8 minute daily recap video highlighting the best of the day’s events, which includes association messaging and interviews with keynotes, speakers and panelists. You have the opportunity to be the presenting exhibitor inside the daily recap videos! This is a unique opportunity to showcase your company and the products you’re featuring at MODEX!


Premium Exhibitor: $5,000• 1 company allowed per day for a maximum of 4 total

during the duration of MODEX.

• Interview edited into a 30-40 second highlight segment and featured in the 2nd interview position in daily recap video.

300 x 200 pixel banner displayed on the MODEXs Event channel on the MHI view website.

Featured Exhibitor: $2,500• Up to 3 companies per day for a maximum of 12

allowed total for duration of MODEX.

• Interview edited into a 30-40 second highlight segment and featured in the 3rd, 4th, and 5th interview position in daily recap video.

300 x 100 pixel banner displayed on the MODEXs Event channel on the MHI view website.

Video Interview Add On:$2,000• Includes 2-3 minute video with filming and

editing included.

• Appears on your website co-branded with “as seen on MHI View” video player and 300 x 250 pixel banner with social media sharing.

• Appears in the channel of your choice on the MHI view website for 12 months and on your website.

Daily Recap Video OpportunitiesDuring each day of MODEX, MHI View produces a 5-8 minute daily recap video highlighting the best of the day’s events, which includes association messaging and interviews with keynotes, speakers and panelists. Additionally, we will be hitting the exhibition floor looking for a select few companies to interview and feature in the daily recap videos. Our recap videos are pushed out each day via email to all attendees, exhibitors, plus 100,000+ industry professionals as well as through MHI’s Twitter account and on the MHI View website.

Premium and featured exhibitors will also enjoy additional exposure through:• Association recap emails every day

of the event.

• Promotion on the MHI View website.

• Promotion of the daily recap video’s via MHI’s Twitter account during MODEX.


MODEX New Product/Service SpotlightGet noticed at MODEX 2018 with the New Product/Service Spotlight series. Each day on the show floor, MHI View will be looking for the year’s most compelling new booths on the showroom floor. Prepare a one-minute video with our professional video production crew or use your own video to get your message heard.

Content Marketing Videos:Produced video: $4,500

Supplied video: $2,500• Only 3 allowed per day.

• Promoted through social media to all attendees and exhibitors.

Exclusive 300 x 200 call-to-action banner featured, while your video plays on www.videos.mhi.org.

• Your video will be posted under the channel of your choice for 12 months on the MHI View website.

• Supplied tweet pushed out during MODEX through MHI’s Twitter account.

61% of those who attend MODEX do NOT attend any other industry-related trade shows - making them an exclusive audience


The new Industry Update videos, powered by MHI, give you an exclusive opportunity to sponsor one of the three upcoming episodes covering everything from the future of wearables, smart city logistics and co-opetition. These videos get sent directly to over 100,000 industry professionals including all MHI members and the end-user community.

Industry Update Videos

Exclusive Thought-leader Sponsorship: $6,500

Includes:• The video is sent out as a dedicated e-mail blast to all

100,000 decision makers in the industry.

• Full color logo at the close of the video “ this video was brought to you by...”

• 20-30 second interview spot on your company as a “thought leader” inside the video

• Distribution of exclusive 614 x 110 pixel banner inside the eblast that is sent to full MHI distribution list: n Members n Exhibitors n Decision makers in industry n End-user community

Advantages: • Video has year around access on MHI View

• Video is included in the weekly Newswire and the monthly Industry News eNewsletters, which is sent to over 100,000 decision makers in industry and all MHI members

EPISODE SPEAKERS DEADLINE

The Future of Wearables - Case Studies

Jay Kim

Amy Augustine

Harvard Business Review Article referenced by Jay

August 3, 2017

Smart City Logistics and Co-opetition

Randy Bradley

Alan Alming

Stacy Hodoh

September 7, 2017

Industry 4.0Markus Lorenz

Venkat VenkataramaniOctober 12, 2017

http://videos.mhi.org



r Price | $26,000• Full-Page, Full-Color ad in

MHI Solutions Q1 (Pre Conference Issue)

• Full-Page, Full-Color ad in

MHI Solutions Q2 (MODEX issue)

• Top Premium Rectangle Banner in the

NEW MODEX Conference eNewsletter

• 1 Day Presenting Exhibitor -Daily Recap

Video MODEX 2017

• MHI Solutions Digital Edition Exclusive

Sponsored Eblast - March 2017

(1 month before MODEX 2017!)

• Mhi.org Top Home Page Rectangle Banner

(12 months)

r Price | $19,000• 1/2-Page, Full-Color ad in


• 1/2-Page, Full-Color ad in


• Middle Rectangle Banner in the


• 1 Day Premier Exhibitor -Daily Recap

Video MODEX 2017

• MHI Solutions Digital Edition Exclusive

Sponsored Eblast - March 2017

(1 month before MODEX 2017!)


(6 months)

r Price | $13,500• 1/4-Page, Full-Color ad in


• 1/4-Page, Full-Color ad in


• Middle Rectangle Banner in the


• 1 Day Premier Exhibitor -Daily Recap

Video MODEX 2017


(6 months)

GOLD PACKAGE SILVER PACKAGE BRONZE PACKAGE

MODEX Media PackagesMHI offers bundled packages to fit your marketing needs. Whether you need to connect with supply chain professionals in print or online, our packages offer the solutions for you to receive repeat advertising opportunities throughout the year while saving on your marketing costs.

All packages are first come, first served and specific positons are subject to availability.

Each bundled package rate represents an average savings of more than 15%!


CONFERENCE ENEWSLETTER

The Conference eNewsletter is a must-read resource for all MODEX attendees and exhibitors. Distributed each day of the event and one week after MODEX, content will include exhibitor highlights from the show floor, show news and updates, keynote speaker and panel discussion recaps, photo galleries, an at-a-glance agenda, and more.

Participating in our Conference eNewsletter allows you to showcase your company to a captive audience of of MODEX attendees and exhibitors plus 100,000+. Keep your company top-of-mind during and after MODEX!

Your ad includes exposure in all 5 issues!Two Premium Rectangles Price: $5,500

1st Sponsored Content Price: $5,250

Two Middle Rectangles Price: $5,000

2nd Sponsored Content Price: $4,725

Rectangle Specifications:

• 300 x 250 pixels

• JPG only; no animation

• File size must be no greater than 100kb

Sponsored Content Specifications:

• Naylor will create the ad

• Client supplies 3 - 5 words for the header and 30 - 50 words for the summary text

• Client supplies thumbnail image at 180 x 150 pixels

• JPG only; no animation


Sections include:• Show Daily

• News from the Show Floor

• Conference

• Getting Social

• What you Need to Know


Print Advertising Specifications

Artwork RequirementsAll digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file.

Ad Material UploadGo to the Naylor website at www.naylor.com and under the Client Support section click “Ad Upload.” Locate your publication code, advertising order number and advertising code in the box at the top right-hand side of your advertising space contract. Simply fill in your company’s contact information along with these three pieces of information, browse for your file and click “Submit.” Changes or corrections resulting from problems of supplied material will be billed at cost plus 15%.

Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times.

DPS Live Area: 15.417" x 9.5" Full-Page Live Area: 7" x 9.5"

FULL PAGENO BLEEDDOUBLE PAGE SPREAD BLEED

FULL PAGE BLEED

2/3 PAGEVERTICAL

2/3 PAGEHORIZONTAL

7" x 9.5"17" x 11.125" 8.625" x 11.125" 7" x 6.333" 4.583" x 9.5"

1/2 PAGE LONGVERT.

1/2 PAGE HORIZONTAL

1/2 PAGEVERTICAL/

ISLAND

1/3 PAGESQUARE

1/3 PAGEHORIZONTAL

1/3 PAGEVERTICAL

4.583" x 7"7" x 4.583" 4.583" x 4.583"3.333" x 9.5" 7" x 3" 2.166" x 9.5"

1/4 PAGE HORIZONTAL

1/4 PAGE VERTICAL

1/6 PAGEHORIZONTAL

1/6 PAGEVERTICAL

1/8 PAGE HORIZONTAL

1/8 PAGEVERTICAL

4.583" x 2.166"4.583" x 3.333" 2.166" x 4.583"3.333" x 4.583" 3.333" x 2.166" 2.166" x 3.333"

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

Specs for Outsert/InsertsMagazine 1 Pg / 1 Surface 8.375" x 10.875"

1 Pg / 2 Surface 8.375" x 10.875"

2 Pg / 4 Surface 8.375" x 10.875"

Postcards 6" x 4.25"

Heavy Card Stock Insert 8.25" x 10.75"

Postal flysheets 8.5" x 11"

Magazine Trim Size: 8.375" x 10.875"

Production Services, Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.


Online Advertising Specifications

Digital EditionDigital Edition Sponsorship (Max)

• 7.5417 x 9.7917 inches @300dpi (MAX)

• Creative accepted: PDF, JPG, PNG

• NO VIDEO allowed for MAX

• No max file size

Digital Edition Toolbar

• 250 x 50 pixels @ 300dpi

• Naylor will create

• Creative accepted for logo: JPG, PNG

• Customer supplies 100-200 words, recommended for the expandable text box.

Digital Edition Skyscraper

• 200 x 783 pixels @ 300dpi

• Creative accepted: JPG, PNG

• NO VIDEOS


Digital Edition Belly Band

• 8.375 x 4.5 inches @ 300dpi

• Creative accepted: PDF, JPG, PNG

• NO VIDEOS


MHI and MHI Solutions WebsitesRectangles

• 300 x 250 pixels

Leaderboard

• 728 x 90 pixels

Tiles

• 125 x 125 pixels

eNewslettersRectangles

• 300 x 250 pixels


• Max file size 100 KB

Leaderboards

• 728 x 90 pixels



Email Blast Sponsor• 624 x 410 pixels



For more information, visit: www.naylor.com/onlinespecs

NOTE: Do not type your intended url in the code. Leave the word url as-is. The purpose of setting up your Flash creative like this is so that we can control the landing page.

Please supply the desired URL to your Naylor account executive.

Standard Specs:• Note: Flash SWF file types may not populate on Mobile devices. Web browsers may no longer support Flash.

• Due to recent changes in the online advertising industry, we strongly suggest not submitting ads in Flash (.SWF) format.

• Creative accepted in most Websites: JPG / GIF

• If supplying Third Party Tags, we only accept Javascript Tags with complete image path name and complete URL destination (double check the URL destination works).

• Movie files are NOT accepted. No MP4, AVI, MOV.

• Max file size 100 KB.

• File must created/saved in RGB color mode. (Most digital graphics and photos are already in RGB mode; check this by viewing the file properties.)

• File must be a minimum 72 dpi.

• Animation must be no longer than 25 seconds (this includes multiple loops).

• Animation should stop on the last frame OR a stop action will be applied. No continuous loops.

• Font size should be a minimum of 10 pts for legibility purposes depending on the font family.

Documents

MHI MEDIA GUIDE › downloads › marketingkit › 2018... · 2017-09-13 · —THE INDUSTRY THAT MAKES SUPPLY CHAINS WORK —THE INDUSTRY THAT MAKES SUPPLY CHAINS WORK Target more