MGT301onlineQuiz_1solved6136

8/10/2019 MGT301onlineQuiz_1solved6136

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MGT301 Online Quiz No. 6 Lecture (1-36)

Question # 1 of 25 ( t!rt ti"e 05$226 %M ) Tot!l M!r&s 1

T'e rocess of i*iin+ ! tot!l "!r&et into "!r&et +rous so t'!t ersons ,it'in e!c'+rou '!*e rel!ti*el si"il!r rouct nees refers to ,'ic' of t'e follo,in+ concets

elect correct otion

e+"entin+

/ifferenti!tin+

T!r+et "!r&etin+oncentr!tin+


T'e +re!ter t'e co"!r!ti*e !*!nt!+e of ! ne, rouct o*er t'ose !lre! in t'e "!r&ett'e "ore uic&l t'e rouct ,ill "o*e t'rou+' t'e e!rl st!+es of t'e rouct life ccle.

elect correct otion

True4!lse


'ic' of t'e follo,in+ en*iron"ent inclues forces t'!t cre!te ne, tec'nolo+ies

cre!tin+ ne, rouct !n "!r&et oortunitieselect correct otion

ociet!l en*iron"ent

ultur!l en*iron"entTec'nolo+ic!l en*iron"ent

N!tur!l en*iron"entQuestion # $ of 25 ( t!rt ti"e 05$317 %M ) Tot!l M!r&s 1'ic' of t'e follo,in+ is NOT ! conition for c'!r+in+ lo, rices

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89ilit of consu"ers to ! "ore

Onl fe!si9le !ltern!ti*e

M!r&et resence

:;erience cur*e effect


refers to ,'ic' one of t'e follo,in+ otionselect correct otion

%erson!l sellin+8*ertisin+

!les ro"otion

%u9licit


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Question # 6 of 25 ( t!rt ti"e 05$$13 %M ) Tot!l M!r&s 1

%eole ,it' so "!n resources t'!t t'e c!n inul+e in !n or !ll consu"er self-

orient!tion. 'ic' one of t'e follo,in+ c!te+or is trueelect correct otion

?!9itu!l 9uers@nno*!tors

=r!n erson!lities

Aeference +rous

Question # of 25 ( t!rt ti"e 05$537 %M ) Tot!l M!r&s 1

'!t c!n ,e s! !9out t'e size of t'e 9usiness "!r&et co"!re to consu"er "!r&ets

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@t is s!"e

@t is s"!ller

@t is 'u+eNo nee to co"!re


8ccorin+ to %'ili Botler 'o, "!n "!r&etin+ "!n!+e"ent 'iloso'ies !re t'ereelect correct otion

T'ree

4our4i*e

i;

Question # of 25 ( t!rt ti"e 05$71 %M ) Tot!l M!r&s 1

@n t'e =oston onsultin+ Grou !ro!c' ,'ic' one of t'e follo,in+ is ! "e!sure of

co"!n stren+t' in t'e "!r&etelect correct otion

Ael!ti*e "!r&et s'!re

=G "!tri;=usiness ortfolio

M!r&et +ro,t' r!te

Question # 10 of 25 ( t!rt ti"e 05$$6 %M ) Tot!l M!r&s 1

'ic' te of cost-oriente ricin+ is "ost closel rel!te to "!r&u ricin+

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ost-lus ricin+

O ricin+

%rice fi;in+


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C!lue ricin+

Question # 11 of 25 ( t!rt ti"e 05503$ %M ) Tot!l M!r&s 1'ic' of t'e follo,in+ '!se of "!r&etin+ rese!rc' rocess is consiere MOT

e;ensi*e !n su9Dect to error

elect correct otion

:;lor!tor rese!rc'

?ot'esis/!t! collection

/!t! *!li!tion

Question # 12 of 25 ( t!rt ti"e 0550$6 %M ) Tot!l M!r&s 1'en t'e reuire"ents !ssoci!te ,it' ! ne,-t!s& urc'!se !re c'!n+e t'e secon or

t'ir ti"e t'is is c!lle ,'ic' of t'e follo,in+ urc'!se

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Moifie re9u urc'!se

ontr!ctu!l urc'!setr!i+'t re9u urc'!se

Ne+oti!te re9u urc'!se

Question # 13 of 25 ( t!rt ti"e 055115 %M ) Tot!l M!r&s 1

4or ! ! c!re center isos!9le i!ers Duice 9o;es cle!nin+ sulies !n electricit

!re e;!"les of ,'ic' one of t'e follo,in+ costs

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4i;e costs

C!ri!9le costs/eri*e costs

Tot!l costs

Question # 1$ of 25 ( t!rt ti"e 055125 %M ) Tot!l M!r&s 1

ecific!tions of ! rouct rel!te to ,'ic' of t'e follo,in+

elect correct otion

%'sic!l c'!r!cteristics !n le*el of u!lit

4in!ncin+ !*!il!9le ,it' t'e rouct

Tes of co"etitors offerin+ ! si"il!r rouct%rice of ! rouct offerin+ to custo"er

Question # 15 of 25 ( t!rt ti"e 05513 %M ) Tot!l M!r&s 18 rouct in t'e "!turit st!+e "! reuire ,'ic' te of t'e follo,in+ !*ertisin+

elect correct otion

@nfor"!ti*e


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o"!r!ti*e

%ersu!si*e

Ae"iner

8 se!son!l iscount is ! rice reuction to 9uers ,'o 9u "erc'!nise or ser*ices outof se!son.

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True

4!lse

Question # 1 of 25 ( t!rt ti"e 055201 %M ) Tot!l M!r&s 1'en ! co"!n c!ters to clot'in+ cos"etics !n toiletries "!r&ets it is ro9!9l usin+

,'ic' te of se+"ent!tion

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8+e !n life ccle

Gener=e'!*ior

Geo+r!'ic


4or Motors is roucin+ ! ne, *!n ,it' four-,'eel ri*e ,'ic' one of t'e follo,in+

,oul 9e ! li&el *!ri!9le for se+"entin+ t'e "!r&et for t'is ne, "oel

elect correct otion

Aeli+ion

Geo+r!'ic loc!tion@nco"e

A!ce


8 s!les reresent!ti*e fro" ! soft,!re co"!n s'o,s !n !ccountin+ fir" t'!t ! ne,

soft,!re !c&!+e c!n erfor" 9oo&&eein+ t!s&s t'!t t'e fir"Es resent !c&!+e c!nnot.

T'e !ccountin+ fir" is "ost li&el in ,'ic' st!+e of t'e or+!niz!tion!l 9uin+ ecisionrocess

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%ro9le" reco+nition

%rouct secific!tion

%rouct selection%rouct urc'!se


T'e correct seuence of !n or+!niz!tionFs sul c'!in fro" ! sste"s ersecti*e is


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elect correct otion

8cuisition of resources tr!nsfor"!tion rocess eli*er to custo"ersTr!nsfor"!tion rocess eli*er to custo"ers !cuisition of resources

/eli*er to custo"ers !cuisition of resources tr!nsfor"!tion rocess

Tr!nsfor"!tion rocess !cuisition of resources eli*er to custo"ers


M!n fir"s routinel test ne, rouct concets ,it' consu"ers 9efore !tte"tin+ to,'ic' one of t'e follo,in+

elect correct otion

o""erci!lize t'e" in "!r&etTurn t'e" into !ctu!l ne, rouct

re!te !*ertisin+ !n ro"otion

/e*elo t'e" for custo"er


T'e econo"ic s!crifice "!e 9 ! 9uer to ! seller for roucts or ser*ices refers to,'ic' one of t'e follo,in+ rice

elect correct otion

O9Decti*e rice

T!r+et rice

=!rter rice

Tr!ns!ction rice


'oose t'e 9est escrition re+!rin+ "!r&etin+ *ie, oint.elect correct otion

M!tc'in+ ! rouct ,it' its "!r&et%ro"otin+ !n sellin+ roucts

4!cilit!tin+ !n s!tisfin+ e;c'!n+e rel!tions'is

/istri9utin+ roucts !t t'e ri+'t rice to stores

Question # 2$ of 25 ( t!rt ti"e 055$12 %M ) Tot!l M!r&s 1

'!t o su9cultures inclue

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N!tion!lities reli+ions r!ci!l +rous +eo+r!'ic re+ions

:t'nic +rous !n +eo+r!'ic re+ionsAeli+ions !n +eo+r!'ic re+ions

N!tion!lities reli+ions !n r!ci!l +rous



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' is t'e 'e!line of ! rint !*ertise"ent suc' ! critic!l co"onent of t'e co

elect correct otion

@t eter"ines t'e fin!l l!out esi+n.

@t is often t'e onl !rt of t'e !*ertise"ent t'!t is re!.

@t t!&es u t'e "ost s!ce.@t lin&s t'e co to t'e si+n!ture.

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MGT301onlineQuiz_1solved6136