the domestic automotive sales fell by 26.4% compared to that of 2008, reaching as low as the level of 1999.

the production fell by 28.3% to 1.5 million units from 2.1 million units in 2008.

the exports fell by 26.4%. the principal export destination continued to be the

United States, with 70.8% of the total exports. automotive production by Japanese manufactures fell by

19.0%, with much better performance than that of other foreign manufactures.

sales of Japanese automobiles fell by 24.4%.

MEXICO ‘S AUTOMOTIVE INDUSTRY OVERVIEW, 2009

In 2009, in the difficult circumstances with global economic downturn, in Mexico,

1

2

MEXICO TOTAL VEHICLE SALES, EXPORTS AND PRODUCTION

2007, 2008 and 2009

Source: Mexican Automotive Industry Association (AMIA)

* Automobiles and light trucks

SALES Exports Total Production*Retail Sales Whole Sales

2007 1,099,866 1,076,903 1,613,313 2,022,241

2008 1,025,520 928,086 1,661,406 2,102,801

2009 754,918 723,423 1,223,333 1,507,527

Mexico’s Secretary of EconomyRepresentative Office in Japan

Embassy of MexicoTel: 03-3506-6681

www.mexicotradeandinvestment.comcomunicatokio@economia.gob.mx

3

Production of Japanese Car Companies

Manufacturing in Mexico

  Honda Nissan Toyota Total*

2007 26,374 498,288 32,249 556,911

2008 51,253 449,447 49,879 550,579

07-08 % change 94.3% -9.8% 54.7% -1.1%

2009 47,728 355,414 42,696 445,838

08-09 % change -6.9% -20.9% -14.4% -19.0%

Source: AMIA

* Automobiles and light trucks

In 2009, Japanese car companies were responsible for 30% of Mexico’s total automobile production.

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Exports of Japanese Car Companies Established in Mexico

  Honda Nissan Toyota Total*

2007 15,755 314,269 32,249 362,273

2008 34,037 281,039 49,879 364,955

07-08 % change 116.0% -10.6% 54.7% 0.7%

2009 36,829 225,726 42,696 305,251

08-09 % change 8.0% -19.7% -14.8% -16.4%

Source: AMIA * Automobiles and light trucks

In 2009, Japanese car companies manufacturing in Mexico accounted for 25% of the country's automobile exports.

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Exports of Japanese Car Companies Established in Mexico by Destined

Marketin 2009

Honda Nissan Toyota

Automobiles Pick-ups Automobiles Pick-ups Pick-ups

- 33,620 178,898 2,680 38,886

- 23,167 177,184 1 38,886

- - 3,300 65 -

- 10,453 20,857 2,614 -

- - 1,876 1 -

- - 2,223 - -

- - 457 - -

Americas

North

Central & Carib

South

Asia

Europe

Not Specified

Total33,620 208,578 38,886

Source: AMIA

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Retail Sales of Japanese Car Companies in Mexico

Acura HondaIsuzu

**Mazda

** Mitsubishi NissanSubaru

**Suzuki

** Toyota Total*

2007 1,852 52,951 171 16,604 17,666 214,121 703 5,700 66,208 375,975

2008 2,132 54,132 787 21,997 16,804 212,022 1,076 8,004 63,306 380,260

07-08% change 15.1% 2.2% 360.2% 32.5% -4.9% -1.0% 53.1% 40.4% -4.4% 1.1%

2009 1,942 35,245 972 18,914 14,320 156,186 752 7,095 51,991 287,417

08-09% change -8.9% -34.9% 23.5% -14.0% -14.8% -26.3% -11.4% -11.4% -17.9% -24.4%

Source: AMIA* Automobiles and light trucks ** New entrants in Mexico as a result of the EPA quota system

In 2009, Japanese automobile brands increased their share to 38% in the Mexican car market.

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Import Quota for Japanese Car Manufacturers

(General Tariff will be eliminated in April 2011)(Unit: vehicles)

* EPA quotas are given for units equivalent to 5% of the total sales in the previous year** Mitsubishi uses quotas allocated to Daimler Source: Mexico’s Secretary of Economy

Company

M-J EPA Quota *

2006 2007 2008 2009

Established in Mexico 45,270 45,270 43,694 n.a.

Nissan 23,029 22,821 22,137 n.a.

Honda 8,652 8,655 8,298 n.a.

Toyota 6,487 6,543 6,289 n.a.

Mitsubishi Motors ** 7,102 7,251 6,970 n.a.

Not Established in Mexico 11,315 11,218 11,171 n.a.

Mazda 5,502 5,505 5,229 n.a.

Suzuki 4,092 4,092 3,887 n.a.

Subaru 500 400 380 n.a.

Isuzu 1,221 1,221 1,159 n.a.

Hino Motors 0 356 338 n.a.

Mitsubishi Fuso Truck and Bus ** 0 0 178 n.a.

Total 56,585 56,844 54,865 50,851