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Metzler Mathias & Debortoli Lukas
History 1899: August Horch & Cie in Cologne 1901: First automobile 1904: A. Horch & Cie Motorenwerke
AG in Zwickau
____________________________________ 1909: Horch Automobil Gmbh 1910: Renaming to Audi Werke Gmbh
History 1932: Fusion of AUDI, DKW, Horch and
Wanderer to Auto Union AG in Chemnitz
1958: Daimler Benz take-over Auto Union 1962: First Factory in Ingolstadt
History 1964: Volkswagen take-over the Auto
Union Since 1966: Auto Union 99.7% „daughter“
of Volkswagen 1969: Fusion of Auto Union and NSU to
Audi NSU AG
Since 1985: The name AUDI AG is used
Facts Jan - Jun / 2006 52 000 employees 458 000 cars produced 996 000 motors produced 15.4 Billion € revenue 407 Million € profit 832 Million € investment
AUDI Company Audi, Lamborghini, Seat, Quattro Gmbh 99.7 % member of the Volkswagen group
Factorys of the AUDI AG Ingolstadt: headquarter with 31 000 workers Neckarsulm: 13 500 workers Gyor (Hungary): 5 000 workers Cento (Italien, Lamborghini): 700 workers AUTOGERMA S.p.A: 900 workers
The rest of the cars were produced by VW in Bratislava (Q7), San Jose and Changchun
Board of Management 6. December 2006:
Rudolf Stadler is the new chairman Prof. Dr. Martin Winterkorn - boss of the
Volkswagen group
7 members in the management
Advertisment Best Automotive Advertisment in the World
since 2001 Most known: „Wackel Elvis“ „Advancement Through Technology”
(Vorsprung durch Technik)
AUDI Quattro 1980: First permanent all-wheel drive Audi won the Rallye WM 1984, 1985, 1986
and 1987 2005: 25 years AUDI quattro
Sports DTM (Champ 2002, 2004) Sponsor of the Ski Weltcup Cars for RedBull Salzburg, FC Bayern
München, Real Madrid and Manchester United 24 h Race Le Mans: (Champ 2000, 2001,
2002, 2004, 2005, 2006) AUDI was the first Team who won with a Diesel car
(2006)
Design Designer Walter de Silva
(past: worked for Alfa)
Inspiration from music, literature, film
and nature
Selling Area Since 2003 all AUDI „Shops“ in Europe
should have the same Design Germany (30%) ist the most important
country, followed by Great Britain and USA
Concept Cars
Sources
www.wikipedia.de www.audi.at www.audi.de
Metzler Mathias & Debortoli Lukas 4aI Englisch December 2006