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There is a lot to be done to increase and manage your Web Presence, even if you only have a corporate controlled (agent page) or no website at all. Definitely applies to career minded professionals as well...
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SEO For REALTORS®
Exploring Options for Marketing on the Web
Why you should care!
The Internet is now the primary research tool for Americans making real estate decisions.
55% of consumers find Realtors and mortgage providers online.
75% of purchasing and refinance decisions are being
researched and evaluated online.
Do those customers see your website? Why not?
Prime Google Real Estate
Spelled Out
SEO: Search Engine OptimizationOrganic – democratic nature of the webWork and effortSelf-sustainingInitial expense
PPC: Pay Per ClickPaid ad placementLess workAds not shown when $ runs outOngoing expense
Code
Content
Links
Whitehat vs. Blackhat
Everything is related...even the search engines!
How Search Rankings Work
(Source: http://www.bruceclay.com/searchenginerelationshipchart.htm)
Code
How do they know Who's Who? Each website's unique Code.
KeywordsTitleDescription
Links
How do they decide Who's Best?
Each Link into the website is considered a 'vote'.
Popularity
Authority
Geolocation
Realty Links
Where can I find some of these magical, authoritative links?
Zillow.comRealtor.comTrulia.comHouse-hunting.comIQRealestate.comCraigslist.com
...and many more!
Social Networking Links
Where else can I generate links?
Linkedin.comFacebook.comTwitter.comYelp.comMidtowngrid.comYour own industry and community affiliations
...and don't forget to check for 'missed opportunities'.
LinkedIn: for Profressionals
Is your Company Website linked?From your profile. No? Do it now!From other employee's profiles.
Great for:Lead generation.Finding the decision-makers.Reputation and referrals.Become an Expert.Enhance Search Engine results.
Facebook for Business
Create a Page for your businessEnhanced Wall (dynamic content).Info tab (static information).Discussion Boards.Photos, Videos.Events.Reviews.LINKS!
Buying In
Pay-Per-Click (PPC)What it isWhy we love itWhy we hate it
Help Your Neighbors
Stand out from the crowd online by working with these local providers:AdPropel.com – Simplify your PPC campaigns; $75 free account to start.
CanvasMedia.com – add video to your listings/website.
RanchoCordovaPost.com – write for and/or advertise with local online newspaper.
Watch out for...
Anyone who “guarantees #1”.
Trying to “trick” the search engines.
Losing site of your goals.
Poor keyword choice.
Competitive intelligence.
Paying for placement without optimizing.
