METRO DUOS. Metro DUOS Premium Metro Design Product Proposition Sleek design Metal Bar 2.2” QVGA Screen Dual SIM AccuWeather Widget mFluent IM SNS support

METRO DUOS

Metro DUOSMetro DUOS

Premium Metro Design

Product Proposition

• Sleek design• Metal Bar• 2.2” QVGA Screen

• Dual SIM• AccuWeather Widget

• mFluent IM• SNS support• Active Sync

Enhanced Communication

User-friendly Features

Enhanced Style Quotient

Metro DUOS


S3310Rs. 3630

Nokia 2700Rs 3450

COMPETITION

+DUAL SIM standby+ 2.2” Screen+ BT 2.1+EDR+ Push Mail & IM+ 16GB exp+Native Facebook & Twitter

+ 2.2” Screen+ DUAL SIM standby+ BT 2.1+EDR+ Push Mail & IM+ Native Facebook & Twitter+ 16GB exp

•Intrinsic:•Replace the dated METRO offerings of C3200•Refresh & rejuvenate the METRO offerings with a strong design & feature propositions.•Introduce the broad appeal DUAL SIM functionality in METRO series.

•Extrinsic:•Take Nokia C2-01 head on by offering larger display+DUAL SIM functionality.

Positioning Objective: Volume Objective:

•Consolidate the METRO segment.•Increased focus/volume with introduction of DUAL SIM functionality.

C3200Rs. 3490

C3322Rs. 3850

INTERNAL

+ 2.2” Screen+ DUAL SIM standby+ Push IM+ Native Facebook & Twitter+ 16GB exp

+ 3.2 MP camera+ Nokia Messaging+WCDMA

Positioning

Nokia C2-01Rs 3855


Demographics• Age: 16-25 Yrs. Sec: A, B• Gender: Male/Female.• Occupation: Student, Young professional.

Lifestyle• Highly style & design conscious- Looks out for new designs.•Music & Multimedia are next key needs.•Utilizes functionalities such as Chat, Mail & Surfing on the phone.•Visits Social networking sites.

Product Usage


Metro DUOS


Sales Points

Product Concept

LCD: Large 2.2” QVGA TFT Display Get wider coverage with DUAL SIM standby support.QUAD Band EDGE Rx, 850/900/1800/1900Dimension : 114 x 47.9 x 13.6mmFirst Metro Series device with Dual SIM Standby Technology.Stylish looks & design with Premium metallic finish.Be always available on multiple messenger portals(Yahoo,Messenger) thru mFluent PUSH messenger.Get instant emails with PUSH Mail from Exchange Active Sync.Get real time weather information with Accuweather widget.Transfers file 3 times faster speeds than BT 2.0 with BT 2.1.

Rejuvenated METRO Phone with•Premium finish.

•DUAL SIM standby

Dual SIM Standby, Premium Metallic Design, Large 2.2“ display, Native SNS, Push IM & Mail

Product Concept


Model Metro 3322 Nokia 2700 Nokia C2-01 Customer Benefit

Image

Dimension 114 x 47.9 x 13.6mm 109.20 x 46 x 14 mm 109.6 x 46.9 x 14.6 mm Ease of use & portability with slim design.

Network EDGE Rx,

850/900/1800/1900 Dual SIM Standby

GSM Quad band Quad band GSM and WCDMA 3G 850/1900/2100

1.Wider coverage 2 networks.2.Save money with 2 different tarrif plans.

Display 2.2” QVGA TFT 2" QVGA TFT 2.0" QVGA TFT Large 2.2" display allows ease of browsing thru SNS , photos etc

Camera 2MP FF 2MP FF 3.2MP

Battery 1000 mAh (Up to 10 hrs talk time)

1020 mAh (Up to 6hrs talktime)

1020 mAh (2G:8hrs 45mins; WCDMA:4hrs30mins)

Have uninterrupted conversations with 10 hrs talk time.

Memory 30MB (Expandable up to 16GB) 64MB (Up to 2GB hot swap) 75MB (Expandable up to

16GB)

Never run out of space to store rich content with 16GB microSD card support.

Phonebook/SMS Dynamic Dynamic

Connectivity BT 2.1+EDR, USB 2.0 BT 2.0, USB 2.0 BT 2.1, USB 2.0

1.Experience improved pairing & quick connection.2.Transfer files @ 3x faster speeds than BT 2.0 with BT 2.1.

Additional Features

Push Mail Through Activesync, Push IM

(mFluent), Accuweather Widget, Native Facebook & Twitter Clients,3.5mm ear

jack

3.5mm earjack, Nokia Life Tools, Customisable themes,

animated screensavers & wallpapers,

3.5mm ear jack, Nokia Messaging 2.0, Customisable

Homescreen, Ovi Store

1.Get emails instantly thru PUSH email with Exchange Active Sync2.Get real time weather information with Accuweather widget.3.Access SNS sites with ease by simply clicking on the SNS native clients.

Competition


Design•Unique and stylish metal design provides a striking appearance.

•Refined metal chassis offers premium look

•Ergonomic sleek bar design is comfortable & convenient to use.•Large 2.2” QVGA display enriches the experience of various functionalities.

CUSTOMER BENEFIT

•Enhanced style quotient with premium metallic design. •Easily browse through photos, SNS messages etc on the large 2.2” QVGA display.•Compact for portability and ergonomic for comfortable use.



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Dual SIMHave two phone numbers in one mobile so that you don’t need to carry to mobile phones

Take advantage by subscribing to the most economical tariff plan for various time periods of the day

Always stay within network coverage even in different service areas

2 SIM cards in Metro DUOS enable access to 2 operator networks without needing to reboot the mobile

•Use 2 mobile nos without carrying 2 phones.•Save money by enjoying 2 separate tariff plans for different needs.•Get more operator coverage, especially when traveling to different areas.

CUSTOMER BENEFIT


METRO DUOSDUAL SIM Standby


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Messaging & SNSQuick access to MSN Messenger, Yahoo Messenger,Facebook Chat, and Gtalk is available through mFluent IM.ActiveSync offers syncing of your email accounts.

Access SNS such as Twitter, Facebook, MySpace easily from the mobile

•Be always available on MSN Messenger and Yahoo Messenger, via the mFluent.•Get PUSH mail automatically through ActiveSync.•Access SNS-Twitter, Facebook and MySpace easily through native clients.

CUSTOMER BENEFIT



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AccuWeather WidgetGet real-time weather informationon your mobile

Information includes high and low temperatures for the day(in case of some cities.

Offers a more smartphone-like user experience

•The AccuWeather widget offers real-time weather information right on the mobile. •Make your weekend plans or simply plan your travel more efficiently.

CUSTOMER BENEFIT



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MultimediaPlay your favorite tunes from your Music Library with the built-in music player

3.5mm audio jack accommodates common earphones, portable speakers, etc.

Stereo FM radio with recording lets you listen to the latest songs, news and information and record what you want to playback later.

•Enjoy music on the move via the music player or FM radio. •Plug in your favorite earphones to the universal 3.5mm audio jack.

CUSTOMER BENEFIT



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Bluetooth v.2.1 + EDRImproved pairing and quick connection between devices

Transfer speeds 3X faster than v. 2.0

Searches and finds devices more quickly

Enhanced power consumption - in Sniff mode up to 5x more efficient

•Experience improved pairing, 3 times transfer speeds with BT 2.1.•Efficient power consumption mechanism – with up to 5x more savings when used in Sniff mode.

CUSTOMER BENEFIT



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Other Useful Features2MP video camera captures your memories.

Store your multimedia files on microSD (up to 16GB)

Voice Recorder enables you to record verbal reminders and memos for yourself

•Capture your memories with Built-in 2MP camera •Take verbal memos with voice recorder.•Never run out of space to store rich multimedia content with up to 16GB microSD card support.

CUSTOMER BENEFIT



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DesignPoint out the metal design and the mobile’s overall attractive look.

Let the user handle the mobile to get a feel of its comfortable form and compact size.

Dual SIMExplain how the mobile connects to both SIM cards without needing to reboot.

Talk about the benefits of Dual SIM including dual phone numbers, dual tariff plans & dual network coverage.

Messaging & SNSMention how MSN, Yahoo Messenger, Facebook Chat, and Gtalk work on the mFluent IM platform.

Point out the benefits of ActiveSync on the mobile, including email synchronization with your PC.

AccuWeatherDemonstrate the AccuWeather widget and how it alerts you of the current temperature and weather (including high and low forecasts in select cities).



After-Market Items

BT Mono Headset

(WEP 410)

Main Set(GT-C3322)

Battery(1000mAh)

User Manual

PC data KitData cable

CD

Micro SD

BT Stereo Headset

(SBH 500)

Travel Adapter

Micro USBBlack

Earphone

In-Box Item



Documents

METRO DUOS. Metro DUOS Premium Metro Design Product Proposition Sleek design Metal Bar 2.2” QVGA Screen Dual SIM AccuWeather Widget mFluent IM SNS support