Metrix 360

Watch your steps….

and Competitions’!!

Why Metrix-360?

• We are a highly experienced team in the digital field.

• Ideas driven, consumer focused with digital at the core, the team has a wide experience in the online advertising, ePR, and online advertising research

Our approach

• Engagements are like new relationships, you need to meet first, learn about each other, plan our activities, then evaluate our steps and the relationship before deciding the future.

Why Online?

• The web is the most measurable medium around.

• That promise is only valid if you have the right metrics that tell you exactly what you need to know

• Who to target and how often

Digital Planning

Customer Insight

Planning

Executing

Monitoring

Learning

SOSTACSituation analysis, Objectives, Strategy, Tactics, Actions and Control

Situation Analysis

Objectives

Strategy

Tactics

Actions

Control

“SOSTAC”Situation analysis, Objectives, Strategy, Tactics, Actions and Control

• Situation analysis: “Where are we now?”

• Objectives: “Where are we going, or where do we want to be?”

• Strategy: “How do we get there?”

• Tactics: “ The details of the strategy”

• Actions: “The details of the tactics”

• Control: “Are we on the right path?”

Situation Analysis

• KPIs

• SWOT

• PEST

• Customers

• Competitors

• Distributors

Objectives

• 5Ss:

– Sell: customer acquisition and retention targets

– Serve: customer satisfaction targets

– Speak: get closer to customers by creating a dialogue and monitoring social media

– Save: quantified efficiency gains

– Sizzle: extend the brand online

Strategy• Segmentation, targeting, and positioning

• OVP (Online value proposition)

• Sequence (credibility before visibility)

• Integration (consistent OVP)and database

• Tools (web functionality, e-mail, IPTV, etc.)

Tactics• Tactics are the details of the strategy

• E-marketing mix, including: communication mix, social media, what happens when

• Details of contact strategy

• Schedule

Actions• Responsibilities and structures

• Risk management

• Internal resources and skills

• Outsourcing

Control• 5Ss + web analytics – KPIs

• Usability testing / mystery shopper

• Customer satisfaction surveys

• Site visitor profiling

• Frequency of reporting

• Process of reporting and actions

Control Measurements

Corrective action

What should we do about it? WHO acts and checks?

Performance diagnosis

Why is it happening? WHO reviews?

Performance measurement

What is happening? Who measures: What? When? How?

Goal setting

What do we want to achieve? WHO sets SMART objectives?

Our Services

• Strategic Digital Communication

• Digital PR

• Online Advertising

• Online Research and Surveys

• Post campaign evaluation

• Online competitive monitoring

• Social Media and Online reputation Management

• Website Development and Maintenance

Strategic Digital Communication• Digital Marketing Strategy

• Online Media Planning & Buying

• Usability

• Competitor benchmarking

Digital PR• Online PR

•Writing in forums/blogs

•Commenting on News Sites and Bloggers

• Social Media

• Brand Advocate

• Crisis PR

• Corporate Social Responsibility (CSR)

1. Attracting visitors

through search

2. Engagement and Dialogue

3. Building Campaign Buzz

4. Defensive/ Crisis

Online PR

Search Marketing Activities (SEO)• Inbound link building• Content creation• Blogs• Feeds (RSS)• Press releases• Influencing media owners

Brand engagement activities• Surveys and polls• Audience research• Social media including UGC• Own blogs and communities• influencing media owners blogger relations

Buzz building activities• Propagating campaign “Big Idea”• Web editorial contacts• Viral marketing• Press and social media releases• Influencing media owners and blogger relations

Brand protection activities• Social media monitoring and response• Influencing media owners and blogger relations• Negative SEO• PPC protection

Online Advertising

• Banner Ad Placement

• CPM/CPC

• Search Engine Marketing

Post-Campaign Evaluation•Campaign Performance Bench Marks

•eROI Analysis

Competitive Online Monitoring

• Competitive Monitoring

• Alerts

• New Ad Alerts

• Error Alerts• Banner location and size

• Banner Message

• Competition on same page

• URL


• Monitored Websites:

– News:

• Alriyadh.com

• Alwatan.com.sa

• Okaz.com.sa

• Almadinah.com.sa

• AAA.com

• Alhayat.com

• Alarabiya.net


• Monitored Websites:– Business:

• Ameinfo.com• Arabianbusiness.com• Zawya.com• Aleqt.com• Argaam.com• Alaswaq.net• Itp.com• Tdwl.net• Menafn.com• Gulfbase.com


• Monitored Websites:– General Websites and portals:

• Maktoob.com

• MSNarabia & Hotmail

• Kooora.com

• Hawaaworld.com

• Salmiya.net

• Sabq.com

• VIP600

• Facebook.com

• YouTube


• Monitored Newsletters:

– Zawya.com

– Arabianbusiness.com (Eng & AR)

– Maktoob Business

– Ameinfo.com

– ITP.com


• Monitored Industries:– Telecom– Automotive– Banking and Finance– Airlines– RealEstate– FMCG & retail– Electronics– Mobile– Personal care and beauty– Government

Social Media MonitoringThe Social Phone is ringing!!

• Online reputation

• Why to listen?

• The Compliment• The complaint• The Expressed Need• The competitor• The Crowd

• The influencer• The ROI• The Crisis• The Audit • The Thread

Social Media MonitoringThe Social Phone is ringing!!

• What to listen for?

– Compliments

– Complains

– Ideas

– Feedback

Online Reputation Management

• Protecting your reputation, making the most out of social networking websites, and creating the most powerful online brand are all crucial parts to Internet marketing, yet they are often a struggle to online businesses. As part of our services, we can help make the most of your online presence by engaging with potential clients using various online resources.

Thank You!!

Contact us: [email protected]

Documents

Metrix 360