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ComMetrics 2008_06_16 2 Tips for benchmarking your blog with http://My.ComMetrics.com Release 0.4 of our software Step 1: Sign up http://My.ComMetrics.com Step 2: Registration video how to http://howto.commetrics.com/?p=2620 Presenter Step 2: Claim your blog video how to http://howto.commetrics.com/?p=145 Step 3: Trace your competitors video how to http://howto.commetrics.com/?p=141 New features for Release 0.4 view video & slides http://howto.commetrics.com/?p=133 Prof. Urs E. Gattiker , Ph.D. My.ComMetrics.com

Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

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Page 1: Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

ComMetrics

2008_06_16

2 Tips for benchmarking your blog with http://My.ComMetrics.com

Release 0.4 of our software

Step 1: Sign up http://My.ComMetrics.com

Step 2: Registration – video – how to

http://howto.commetrics.com/?p=2620

Presenter

Step 2: Claim your blog – video – how to

http://howto.commetrics.com/?p=145

Step 3: Trace your competitors – video how to

http://howto.commetrics.com/?p=141

New features for Release 0.4 – view video & slides

http://howto.commetrics.com/?p=133

Prof. Urs E. Gattiker , Ph.D.

My.ComMetrics.com

Page 2: Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

My.ComMetrics

_Who is your presenter?

Presenter: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114

My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –

CyTRAP Labs.

We have delivered social media marketing solutions and monitoring

tools for all kinds of organizations, including Financial Times,

European Commission, Netjets, Red Cross and ...

Ultimately, we help them to improve their customer relationship

management, beat their competition, and close more business.

2011_11_08

the Financial Times describes ComMetrics...

„... Good things come in small packages.“

_Introduction >Purpose >How to >Conclusions

Page 3: Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

My.ComMetrics

_An example – reach citizens and voters

#1 How to engage your readers

Challenge

Strategy: Increase quality and number of blog entries

Reach out to citizens and voters – St. Gallen (city)

2011_11_08

_Introduction >Purpose >How to >Conclusions

Page 4: Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

My.ComMetrics

_An example – reach citizens and voters

#1 How to engage your readers

Challenge

Strategy: Increase quality and number of blog entries

Reach out to citizens and voters in St. Gallen (city)

Solution: Benchmark and view the trends – http://my.commetrics.com

2011_11_08

>Introduction _Purpose >How to >Conclusions

Page 5: Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

My.ComMetrics

_An example – reach citizens and voters

Solution: Benchmark and

view the trends

http://My.ComMetrics.com - log in please

2011_11_08

>Introduction _Purpose >How to >Conclusions

Page 6: Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

My.ComMetrics

_An example – reach citizens and voters

Solution:

Dotted line

Mozilla Firefox

Internet Explorer

etc.

2011_11_08

>Introduction >Purpose _How to >Conclusions

Page 7: Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

My.ComMetrics

_An example – reach citizens and voters

Solution:

2011_11_08

>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

Page 8: Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

My.ComMetrics

_An example – reach citizens and voters

Solution: click on any of the plus signs + to get more infos

2011_11_08

>Introduction >Purpose _How to >Conclusions

Page 9: Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

My.ComMetrics

_An example – reach citizens and voters

Solution: click

on plus sign +

to get more infos

2011_11_08

>Introduction >Purpose _How to >Conclusions

Page 10: Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

ComMetrics

_Wrap up

2011_11_08

Try the options to see – where can you improve the fastest What do the spikes in traffic mean – Learn what kind of blog post will

get you a repeat performance – bigger resonance, impact!!!!

http://howto.commetrics.com/?p=133 blog post

slides, video, etc.

watch it again, try out our suggestions,

you will be glad you did

>Introduction >Purpos >How to _Conclusions

Page 11: Metrics, Social Media, Blog Benchmark: Trendwatch - Release 0.4 - My.ComMetrics.com

ComMetrics

2008_06_16

2 Tips for benchmarking your blog with http://My.ComMetrics.com

Release 0.4 of our software

Step 1: Sign up http://My.ComMetrics.com

Step 2: Registration – video – how to

http://howto.commetrics.com/?p=2620

Presenter

Step 2: Claim your blog – video – how to

http://howto.commetrics.com/?p=145

Step 3: Trace your competitors – video how to

http://howto.commetrics.com/?p=141

New features for Release 0.4 – view video & slides

http://howto.commetrics.com/?p=133

Prof. Urs E. Gattiker , Ph.D.

My.ComMetrics.com