Europe's Largest Exhibition for Batteries and Energy Storage Systems

This year was a resounding success for ees Europe, the continent’s largest and most visited exhibition for batteries and energy storage systems, held in Munich from June 20–22, 2018 for the fourth time. The exhibition, which this year joined The smarter E Europe family of exhibitions, focused on the growing importance of efficient energy storage systems at all levels of renewable energy supply and e-mobility. Other hot topics at ees Europe included expanding and increasing the efficiency and cost reduction of battery production, securing grid stability through the integration of flexible energy storage systems, and coupling the electricity, heating and mobility sectors. In 2018, 432 companies from all over the world presented their products, services and solutions for energy

EES EUROPE IN MUNICH: VISITORS AND EXHIBITORS HIGHLIGHT THE EXHIBITION’S LEADING ROLE IN THE ENERGY STORAGE INDUSTRY

storage at The smarter E Europe. In total, 1,172 exhibitors and 46,450 visitors from 156 countries were in attendance in Munich. 91% of exhibitors rated ees Europe 2018 as “good” to “excellent.” What’s more, 92% of exhibitors stated that they would participate in ees Europe again in 2019. Just eight weeks after the exhibition closed its doors, more than 60% of the exhibition space had been booked for the 2019 event, even after organizers increased the available space by 20%. On the following pages, you’ll find a wealth of analysis and detailed information on Europe’s leading exhibition for batteries and energy storage systems. The figures we provide are certified and verified to help you plan for next year’s exhibition as accurately as possible.

POST

SH

OW

REP

ORT

201

8

VISITORS46,450

AUSSTELLERXX

COUNTRIES156

SPACE86,000 sqm

REFERENTEN360

JOURNALISTEN200

JOURNALISTEN507

LOCATIONS8

EXHIBITORS1,172

VISITORS46,450

AUSSTELLERXX

COUNTRIES156

SPACE86,000 sqm

REFERENTEN360

JOURNALISTEN200

JOURNALISTEN507

LOCATIONS8

EXHIBITORS1,172

VISITORS46,450

AUSSTELLERXX

COUNTRIES156

SPACE86,000 sqm

REFERENTEN360

JOURNALISTEN200

JOURNALISTEN507

LOCATIONS8

EXHIBITORS1,172

VISITORS46,450

AUSSTELLERXX

COUNTRIES156

SPACE86,000 sqm

REFERENTEN360

JOURNALISTEN200

JOURNALISTEN507

LOCATIONS8

EXHIBITORS1,172

The smarter E Europe: Four leading energy exhibitions under one roof

www.ees-europe.com

EES EUROPE | METHODOLOGY AND DATA SOURCES I EXHIBITORS

METHODOLOGY AND DATA SOURCES

The post show report for ees Europe 2018 is based on a poll of exhibitors, a representative visitor survey as well as the registration datas of the exhibitors, visitors and conference attendees.

Both the exhibitor and visitor surveys were conducted by the organizers in cooperation with MMG-Market Research in collaboration with GMM Gelszus Messemarktforschung GmbH. Visitor ratings were taken from surveys of people who

visited only, or primarily, ees Europe. The visitor numbers were determined for ees Europe together with the parallel events Intersolar Europe, Power2Drive Europe and EM-Power on the basis of registration data.

Rounding differences are possible. All of the exhibitor and visitor numbers quoted have been independently verified and certified. Further information can be found at www.fkm.de.

Organizers Surveys Certif ications

2 | 3

ees Europe is the most international exhibition for batteries and energy storage systems worldwide. Exhibitors from 49 countries and visitors from 156 countries attended the most recent event. Its international character and the caliber of visitors it attracts make ees Europe an outstanding opportunity for exhibitors and reinforce its position as the industry’s leading exhibition. In 2018, 432 companies from all over the world presented their products, services and solutions for energy storage at The smarter E Europe, 251 of which were at ees Europe.

EXHIBITORS AT EES EUROPE 2018: IMPRESSED BY THE INTERNATIONAL CHARACTER AND THE CALIBER OF VISITORS

Top 10 Exhibitor Countries at ees Europe 2018

China 93

Germany 90

Great Britain 7

Italy 7

France 6

South Korea 5

Belgium 4

The Netherlands 4

Switzerland 4

Austria, Spain, Taiwan, USA each 3

Overall Assessment

91%

of the exhibitors rated ees Europe from

excellent to good.

Internationality

64%

of the exhibitors came from abroad.

Participate Again

92%

of the exhibitors will very likely or possibly

take part again.

25,000

Exhibition Space at ees Europe (gross, in sqm)

2014 2015 2016 2017 2018 2019(expected)

20,000

15,000

10,000

5,000

0

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

Exhibitors at ees Europe Appreciate in Particular¹

Internationality of Visitors

Exhibition Atmosphere

Quality of Visitors

Appeal of Accompanying Program

Status/Role as the Industry's Leading Exhibition

Completeness and Scope of Exhibition

94%

92%

90%

89%

89%

90%

www.ees-europe.com

EES EUROPE | EXHIBITORS | VISITORS

WHY DO THE KEY MARKET PLAYERS COME TO MUNICH?

Making new business contacts, tapping new markets, presenting innovations, reaching the right visitor target groups and closing deals – these were the key goals of exhibitors at ees Europe, and the results were outstanding. The event offers a compelling advantage. As part of The smarter E Europe, ees Europe is a platform for efficient networking not just with energy storage experts but also with key target groups in the fields of e-mobility, grid infrastructure and renewable energies.

Top Objectives from Participation¹

Customer Care

Observing the Competition/Market Overview

Exchanging Experience with Others

Information on/Presentation of Innovations

Presenting the Company/Products, Image Building

Initiating New Business Relationships

Opening Up New Markets

Post-Show Business

89%

89%

87%

86%

80%

80%

88%

79%

Completion of Sales/Direct Bookings at the Exhibition72%

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

Exhibitors' Ability to Reach Top Visitor Target Groups: Electrical Energy Storage¹

Installer & Integrator

Energy Storage Manufacturer

Component Manufacturer

Distributor

Equipment & Material Manufacturer

Project Developer & Planner, EPC

Factory Planner and Developer for Battery Production

87%

84%

82%

81%

76%

73%

83%

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

Exhibitors' Ability to Reach Top Visitor Target Groups: Electromobility¹

Supplier of Charging Infrastructure/Charging Stations

Manufacturer of Traction Batteries

Manufacturer of Electric Vehicles

84%

74%

64%

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

Exhibitors' Ability to Reach Top Visitor Target Groups: Grid Infrastructure and Solutions for the Integration of Renewable Energy¹

Supplier of Virtual Power Plants/Combined Power Plants

Provider of Information & Communications Technology

Smart Grid Technology Provider, Grid Management Company

Electricity Trading and Marketing Services

80%

80%

77%

78%

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

Exhibitors' Ability to Reach Top Visitor Target Groups: Other Areas¹

Energy Consulting/Energy Management

Energy Services

Investment Companies/Financial Consulting

Research & Development

Utility Company

86%

86%

78%

77%

79%

Top Objectives from Participation¹

Customer Care

Observing the Competition/Market Overview

Exchanging Experience with Others

Information on/Presentation of Innovations

Presenting the Company/Products, Image Building

Initiating New Business Relationships

Opening Up New Markets

Post-Show Business

89%

89%

87%

86%

80%

80%

88%

79%

Completion of Sales/Direct Bookings at the Exhibition72%

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

4 | 5

46,450 visitors from 156 countries traveled to Munich to attend The smarter E Europe. The satisfaction ratings of visitors to ees Europe increased once again with 99% of visitors rating ees Europe 2018 as “good to very good” or even “excellent” – an extraordinary result. Over 65% of the visitors to ees Europe plan to close concrete deals. The high proportion of trade visitors (92%), over two thirds of whom are involved in purchasing decisions, makes the event the perfect place to do so.

VISITORS AT EES EUROPE 2018: BUYERS AND DECISION MAKERS FROM AROUND THE WORLD

Top 20 Origin of International Visitors

Italy 1,724

Spain 1,479

France 1,449

Switzerland 1,396

Austria 1,223

The Netherlands 1,127

Great Britain 994

China 816

Turkey 685

Czech Republic 569

Belgium 515

India 481

Hungary 461

Poland 443

Sweden 397

Ukraine 384

Portugal 383

USA 352

Israel 307

Greece 294

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

Exhibitors' Ability to Reach Top Visitor Target Groups: Electrical Energy Storage¹

Installer & Integrator

Energy Storage Manufacturer

Component Manufacturer

Distributor

Equipment & Material Manufacturer

Project Developer & Planner, EPC

Factory Planner and Developer for Battery Production

87%

84%

82%

81%

76%

73%

83%

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

Exhibitors' Ability to Reach Top Visitor Target Groups: Electromobility¹

Supplier of Charging Infrastructure/Charging Stations

Manufacturer of Traction Batteries

Manufacturer of Electric Vehicles

84%

74%

64%

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

Exhibitors' Ability to Reach Top Visitor Target Groups: Grid Infrastructure and Solutions for the Integration of Renewable Energy¹

Supplier of Virtual Power Plants/Combined Power Plants

Provider of Information & Communications Technology

Smart Grid Technology Provider, Grid Management Company

Electricity Trading and Marketing Services

80%

80%

77%

78%

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

Exhibitors' Ability to Reach Top Visitor Target Groups: Other Areas¹

Energy Consulting/Energy Management

Energy Services

Investment Companies/Financial Consulting

Research & Development

Utility Company

86%

86%

78%

77%

79%

Overall Assessment

99%

of the visitors rated ees Europe with „excellent/very

good“ and „good“.

Decision-Makers

71%

of the visitors are involved in

procurement decisions.

Industry Professionals

92%

of the visitors are industry professionals.

Completion of Sales

65%

of the visitors plan to make purchases or orders during or

after the exhibition.

1 Assessment “excellent/very good“ and “good“. Multiple responses possible.

Visitors to ees Europe Appreciate in Particular¹

Clear Organization of the Exhibition/Breakdown of Industry Themes83%

Quality of Visitor Information Provided by the Exhibition Company/the Organizers88%

Presentation of Innovations/Innovative Character90%

Appeal of Accompanying Program89%

Internationality of Exhibitors91%

Completeness and Scope of Exhibition92%

Leading Role of the Exhibition in the Industry94%

Ability to Reach Target Groups93%

Presence of Market Leaders95%

Atmosphere at the Exhibtion94%

www.ees-europe.com

EES EUROPE | VISITORS

SPOTLIGHT ON LITHIUM BATTERIES, GRID MANAGEMENT AND STORAGE SYSTEMS OF ALL SIZES

Visitors to ees Europe work in the energy storage industry and battery production technologies, as well as the PV industry, e-mobility and energy management/energy efficiency. They are interested in the whole spectrum of topics along the energy storage value chain. Alongside batteries, in particular lithium-ion batteries, visitors are keen to explore other energy storage technologies, such as redox-flow batteries or fuel cells and power-to-gas.

Industry Affiliation

26%Electrical Energy

Storage

6%Battery Production

Technologies

18%Photovoltaics

29%Other

6%Electric Transportation/Charging Infrastructure/Automobile Industry

15%Energy Efficiency/Energy Management/Smart Renewable Energy

2 Multiple responses possible.

Trade Visitors to ees Europe Work Primarily in the Following Areas²

Manufacturer/Supplier

Installer & Integrator

Project Developer & Planner, EPC

Service Provider

28%

17%

14%

16%

Distributor/Wholesaler/Retailer

Energy Consulting/Planning

Utility Company/Grid Management Company

Research Institution

13%

12%

7%

9%

Information & Communications Technology, Software

Investment Company/Financial Consulting

State Institution, Public Authority

Association, NGO

5%

3%

2%

3%

Architecture Company/Building Integration/Real Estate Industry1%

Trade Visitors to ees Europe are interested in²

Energy Storage Technologies and Battery Production Technology

Grid Infrastructure and Solutions for the Integration of Renewable Energies

Energy Storage Systems

80%

75%

43%

2 Multiple responses possible.

2 Multiple responses possible.

In the Area of Energy Storage Systems, ees Europe Trade Visitors Are Particularly Interested in²

Low-Capacity Mobile Applications (Smartphones, Laptops, Tablets, etc.)

Uninterruptible Power Supply Systems (UPS)

EPC Contracting/Project Development

Stationary Applications for Utilities and Grid Operators

10%

14%

43%

20%

Energy Storage System Components and Equipment

Stationary Applications for Residential Buildings

Stationary Commercial and Industrial Applications

47%

49%

56%

2 Multiple responses possible.

In the Area of Energy Storage and Battery Production Technologies, ees Europe Trade Visitors Are Particularly Interested in²

(Ultra)capacitors

Recycling/Second Use

Lead-Based Batteries

Power-to-Gas (Hydrogen, Electrolysis, Methanation, Infrastructure, etc.)

12%

14%

26%

20%

Fuel Cells

Redox Flow Batteries

Battery Production Technologies

Lithium-Based Batteries

30%

39%

85%

45%

2 Multiple responses possible.

In the Area of Grid Infrastructure and Integration of Renewable Energies, ees Europe Trade Visitors Are Particularly Interested in²

Information & Communications Technology, Software

Electricity Trading and Marketing

Virtual Power Plants/Combined Power Plants

Smart Grid Technologies, Grid Management

29%

38%

80%

54%

2 Multiple responses possible.

Trade Visitors to ees Europe Work Primarily in the Following Areas²

Manufacturer/Supplier

Installer & Integrator

Project Developer & Planner, EPC

Service Provider

28%

17%

14%

16%

Distributor/Wholesaler/Retailer

Energy Consulting/Planning

Utility Company/Grid Management Company

Research Institution

13%

12%

7%

9%

Information & Communications Technology, Software

Investment Company/Financial Consulting

State Institution, Public Authority

Association, NGO

5%

3%

2%

3%

Architecture Company/Building Integration/Real Estate Industry1%

6 | 7

ees Europe: Charging the Future!

EES EUROPE ACCOMPANYING PROGRAM AND MEDIA RESPONSE 2018

2 days 12 sessions 64 speakers 1,825 participants (including parallel conferences and side events of The smarter E Europe)

EES EUROPE CONFERENCE ➔

140 submissions since 2014 – an indicator of the innovative power of the energy storage industry

EES AWARD ➔Expert presentations at five forums held on all three days of the exhibition gave visitors an insight into the key industry trends:

ees & Power2Drive Forum Battery Production Forum The smarter E Forum Intersolar Forum Energie Kompakt Forum

FIVE EXHIBITION FORUMS➔

Intersolar AWARD ees AWARD New in 2018: The smarter E AWARD Energiewende AWARD Georg Salvamoser Prize

PRIZES AND AWARDS AT THE SMARTER E EUROPE

➔

26 official delegations 514 participants (+25%) 25 countries

DELEGATION PROGRAM THE SMARTER E EUROPE

➔

450 accredited journalists from more than 20 countries

8 television crews Around 9,000 reports on The smarter E Europe and the individual exhibitions

28 press events with organizers and exhibitors

89 media partners (across The smarter E Europe)

ees TV with live reporting from ees Europe

MEDIA RESPONSE➔

NEW in 2018: Exhibition tour: Battery Production daily tour in English

Exhibition tours on five different topics (in German and English): 509 participants (+30%)

Customized tours, e.g. for groups of investors or for associations

GUIDED EXHIBITION TOURS➔

Premium Media Partners

Media Partners

We would like to thank our media partners for 2018

BE PART OF ORGANIZERS

Solar Promotion GmbHKiehnlestraße 1675172 Pforzheim, GermanyTel.: +49 7231 58598-0Fax: +49 7231 58598-28info@intersolar.de

www.intersolar.de

FWTMFreiburg Wirtschaft Touristik und Messe GmbH & Co. KGMesse Freiburg, Neuer Messplatz 3 79108 Freiburg i. Br., GermanyTel.: +49 761 3881-3700Fax: +49 761 3881-3770TheSmarterE@fwtm.de

THE SMARTER E EUROPE www.TheSmarterE.de

INTERSOLAR EUROPE www.intersolar.de

EES EUROPE www.ees-europe.com

POWER2DRIVE EUROPE www.PowerToDrive.de

EM-POWER www.EM-Power.eu

Memberships

Certifications