Methodology 2011

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    Choosing the methodology

    6CN010 - Dissertation6CN010 - Dissertation

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    Choosing the methodology

    • Definition of methodology: –  the systems of methods and principles used in a particular

    discipline; the branch of philosophy concerned with thescience of method (Collins);

     – the overall method used to achieve the aims of the

    investigation (Holt)

    • !he methodology chosen will depend on the ob"ectivesof the research with respect to:

    • industrial # academic bias;

    • conceptual # empirical results;• $ualitative # $uantitative bias; and

    • pure # applied bias

    D.E. Searle & S.Suresh

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    • Process observation – an hypothesis cannot be considered until the existing

    condition is ully understood. !he literature "ill pro#idesome$ but not all o the e#idence.

     – %bser#ation "ill complement the literature search andpro#ide some urther understanding o the "ay aprocess is conducted.

     – E.g. method study might be used to record a procedureo "or in or example a study o producti#ity.

     – 'enerally considered as a (ualitati#e approach.

    )ethodologies *1+

    D.E. Searle & S.Suresh

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    )ethodologies *,+• Process measurement 

    – Generally an extension of process observation;– Could involve for example time study (recording of times to perform tasks)

    to acquire a (e.g.) productivity standard.

    • Open question survey

    – Common approach in the built environment.

    – Employs a questionnaire inviting a form of written reply: What is youropinion of the Egan report?

    – Such qualitative research data is more difficult to analyse, albeit contentanalysis techniques (e.g. word counts) can be applied.

    •Closed question survey– Ranking 1-10?

    – Yes - No

    • Structured survey (quantitative version of open survey)

    – questions need to be planned and designed

    – consider range of response and intended analysis

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    )ethodologies *+

    •Unstructured interview • %ral e$uivalent of the process observation

    •  & means of abstracting $ualitative information

    • !he former $uestion on 'gan might me be used as a startingpoint and the interview could tae any direction thereafter

    • nterviewer will have some control over the direction

    • Structured interview 

    • nterview follows a predetermined direction using a structuredset of $uestions

    • *hould aim to address ob"ectivity so that interviews can be

    analysed on a lie for lie basis• nterviews best recorded and later transcribed for analysis

    • +ery time consuming and somewhat difficult to analyse

    D.E. Searle & S.Suresh

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    )ethodologies *+

    • Symbolic experiments / mathematical models• ,epresent a situation or se$uence of events but not in a

    physical form

    • -sually involve a system of e$uations

    • 'g .et us assume we wish to model the productivity of

    the -/ construction industry – !his will involve measurement of -/ construction productivity

    (possibly from literature) 0 that is the dependent variable

     – dentification and measurement of factors nown to impactproductivity (eg economic climate1 government influence etc) 0 thatis the dependent variables

     – 2rom this we could develop a symbolic predictive model ofproductivity that could be developed into a mathematical modelusing (eg) multiple regression techni$ues

    D.E. Searle & S.Suresh

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    Comparison bet"een postal sur#eys and inter#ie"s

    /eatures nter#ie"s ostal 2uestionnaire

    3 dentity of respondents /nown -nnown

    4 nteraction between researcher

    and respondent

    Close Distant

    5 !ime involving the researcher .ong time *hort time

    6 *ample *mall .arge

    7 8uality of information Deep and detailed ,ich

    9 *ill and eperience *ill needed to as $uestions and

    to probe

    o sill re$uired

    &nalysis of the results Difficult and complicated esp for

    semi # unstructured

    'asy

    3? ,esearcher bias @ossible one with appropriate sample 

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    !34N5 %7!34N5 %7

    4N 27ES!%NS84N 27ES!%NS8

    D.E. Searle & S.Suresh