Slide 1
Method EngineeringWensi AiValue-Driven Service
MatchingAgenda2Method and authorsOriginsPurposeMain phases of
Value-Driven Service MatchingRelated
literaturePDDExampleConclusion
Value-Driven Service MatchingAuthors
Dr. Jaap GordijnDr. Sybren de KinderenDr. Roel WieringaAssociate
professorPostdoctoral researcher and project managerFull
professorService Science and Innovation at Free University,
Amsterdam.Architectural Coordination of Enterprise
TransformationInformation systems at University of Twente.
3OriginsA part of VITAL Project (Value-based IT ALignment)Based
on e3value method (Gordijn & Akkermans, 2001)An Economic
value-based approach to alignment in networked businessesThree
partsService (Value-Driven Service Matching)DesignMaturity4
5VITAL ProjectE3value
methodEtc.MaturityDesignServiceValue-Driven Service
MatchingPurpose6Business IT alignment (High level)
Demand / Supply matching in e-business/service sector of telecom
companies
The result can be used for further value oriented
assessmentsMain phases of VDSM7Step 1: Elaborate desired
consequences
Step 2: Identify benefits and the services that contain them
Step 3: Construct service bundles
Related literature8A sharing-oriented service selection and
scheduling approach for the optimization of resource utilization
(Wang & Xu, 2012)
Service tailoring: Towards personalized homecare systems (Zarifi
Eslami, Zarghami, Sapkota & Sinderen, 2010)PDD9
Example10Step 1: Elaborate desired consequencesIdentify
consumers want (internet at home)Identify desired consequence
(internet access of mid-ranged bandwidth)Prioritize consequences
(high)Add consequence (to the list)Archive consequence
(N/A)Elaborate wants (mobile internet)
Service catalogues11
12Step 2: Identify benefits and the services that contain
themConsult service catalogues (services)Match services with
consequences (match)
13Step 3: Construct service bundlesApply supplier-side
constraints (TV-Cable)Finalize service bundle (final result)
Service Bundle14
Conclusion15Useful matching methodVery interesting concept of
service bundlingBottle neck business constraints from different
suppliersReferences16Gordijn, J., & Akkermans, H. (2001).
E3-value: Design and evaluation of e-business models. IEEE
Intelligent Systems, 16(4), 1117.
Wang, Z., & Xu, X. (2012). A sharing-oriented service
selection and scheduling approach for the optimization of resource
utilization. Service Oriented Computing and Applications, 6(1),
15-32.
Zarifi Eslami, M., Zarghami, A., Sapkota, B., & Sinderen, M.
van. (2010). Service tailoring: Towards personalized homecare
systems. Proceedings of the 4th International Workshop on
Architecture, Concepts and Technologies for Service Oriented
Computing, Athens, Greece, 109-121.
Thank you17
