Metalife Promotional Tool

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Introduct ion

Wh a t i s y o u r

metadata

Introduct ion

Just as metadata accompanies a digital pho-to, Metalife is the discovery of another layer of thinking and behavior that accompanies our communication tools. Each new tool, from an image to an iPhone changes how we think, feel, and act—each new tool changes our metalives.

Like the metadata of a photograph, Metalife helps us see the another layer of information. That other level of information is critical to you in business as it shows not only how your customers engage with your brand, but how your brand is perceived by your customers, employees and shareholders.

?What is your whole

picture

Introduct ion

Introduct ionThe whole picture is stepping away from the marketing plan and focusing on the customers, employees, and the stakeholders. It is not effective to simply create and com-municate a vision to keep your organization on course. There needs to be a strategic design. You are what you

for your business by creating a whole picture.

1. Revenues and market share grow, as the best customers become repeat sales and referrals.2. Expense of acquiring new customers and replacing old ones declines.3. Employee retention increases because job pride and job satisfaction increase.4. Increased productivity results from increasing employee tenure.

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Communication/ Social Media

How a r e communication

tools changing

our l i ves as we

communicate


On November 21, 2009, Abingdon, Maryland, a groom pulled out his cell phone while at the altar during his wedding to “tweet” and update his Facebook page.From the altar steps, the groom tweeted: “Standing at the altar with @TracyPage where a second ago she became my wife! Gotta go, time to kiss my bride #wed-dingday.” He also handed a cellphone to his new bride and the two of them updated their Facebook relationship status to “married.”During the ceremony, the minister said: “I now pro-

What does this mean to an organization? Your customers are increasingly adopting the logic of their communica-tion tools as their own. The way they think is changing, and understanding this is essential to knowing how to communicate with them in the future.

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How are organizations

ut i l iz ing these new communication tools


The Washington Wizards team of the NBA recently imple-mented a new communication tool for their players and coaching staff;; a virtual playbook. The tool enables play-

a more focused or microscopic scale. The application has

player. The coaching staff can upload written plays and scouting videos into the application for team collaboration and enhanced learning. The application enables practices, meetings, news and events to all be updated in one spot, as well as enabling players to request tapes, meetings or provide feedback or ask questions. The virtual playbook application is incorporated with iPod and iPhone devices, enabling players and coaches to have instant access to the tool at a moment’s notice, as well as make necessary adjustments and strategize in a collaborative effort in real-time.

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Customer’s/ Stakeholders

How do you

interface with customers


Tony Hsieh, founder of Zappos.com, has taken a personal, transparent approach to providing his customers with a higher level of service. While his competitors run operator driven customer service centers, Tony responds to customer concerns directly from his Twitter account as they arise. By embracing social networking sites like Twitter, Tony has taken control of his Metalife and, as a result, developed a friendly forum for dealing with consumer issues.

The result;; Zappos is the number one online shoe store ($1 billion annually) and 60% of sales from repeat buyers (not to mention countless positive PR stories about their customer service). Inherently, they’ve recognized their ability to create how the consumer perceives them and elevate their brand equity via these new technologies.

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How do you

reach your

customers


The introduction of these new technology tools has varied the way consumers interact with companies. The companies that take advantage of these interactions

website Sprout.mn. The local Minneapolis-based website offers deals to eco-friendly merchants around the Twin Cities. One thing they’ve found is that while people love coupons, their lives’ are often too busy to cut them out of a newspaper or print them out.

Their answer was to create mobile deals and distribute them via social media sites for people to receive on their phone and redeem in store. As a result, consumers can get deals throughout the day and take advantage of them while they are out and about, simplifying the pro-cess. What are you doing that helps connect your busi-ness with your consumers?

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Employees

How do you

e n g a g e w i t h

employees

EmployeesBest Buy does a great job engaging with their employees with the use of modern technology through its use of an online forum, “Unboxed”. In these forum employees are allowed to talk to the company as well as other employ-ees. The forums are also a place where questions can be asked, exchange ideas, information, opinions, and other tips with each other. This is a great use of resources and it is also a way for Best Buy to know how their employees are feeling and thinking while working for the company.

employees to have a voice and be heard within such a large organization. It allows the employees with an outlet to express their views and to feel valued within the company. Best Buy is just one company that is using modern technology, such as online forum to engage with their employees.

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Employees

How do you

p r o m o t e

emp loyee

loya l ty

Employees

second;; and stockholders come third. The rationale is pretty simple, if you treat your employees right, they’re going to treat your customers right and if your customers are treated right, they will-come back and your stockholders

encouraged to sing songs, engage with customers and be spontaneous, one pilot sang Happy Birthday, like Elvis, to a customer over the public address system. Southwest offers employees competitive wages and

and the company contributes 16 percent of its pretax

In 2003, Southwest reported its 48th -able quarter, earning $24 million, or 3 cents per share, up 14 percent from the comparable quarter a year earlier.

Contact

Email: [email protected]

Mail: The Metalife Project

P.O. Box 2216

Winter Park, Florida 32790

Website: http://metalifeproject.com

Documents

Metalife Promotional Tool