Embed Size (px)
Citation preview
While we wait...1. Where in the world are you?
2. What does your brand do?
3. What homepage messaging questions do you hope get answered during this session?
4. What is your biggest challenge with your current homepage messaging?
Homepage Messaging Workshop
Roadmap for today:1. Why your homepage matters
2. What makes an effective homepage
3. Workshop #1
4. Workshop #2
5. Share Time and Questions
WHY?
Your homepage is the front door to your website and the first impression many people will have of your brand.
It needs to accomplish 3 main goals...
Accurately Reflect Your Brand
You need a homepage you are proud of—one you want to tell people about. Your homepage should demonstrate your brand’s voice,
personality, and the level of quality you provide.
Engage More of the Right People
Build trust and affinity with your audience. Invite visitors into their own transformation story. Earn the scroll, and let
unengaged visitors bounce.
Drive the Results You Need to Grow
Your homepage needs to clearly guide visitors to the next best step in their journey. It should be an asset, working as hard as you to
build your organization.
WHAT MAKES AN EFFECTIVE HOMEPAGE?
PRIMARY ACTION
4. Value Stack5. Social Proof6. Plan
10 Elements of a Highly Effective Homepage
ABOVE THE FOLD
1. Header2. Hero3. Mission
SECONDARY ACTION
7. Lead Magnet8. Origin Story9. Final CTA
10. Footer
Each section tells a different story…
Download the complete framework with examples at: louderagency.com
PRIMARY ACTION
4. Value Stack5. Social Proof6. Plan
10 Elements of a Highly Effective Homepage
ABOVE THE FOLD
1. Header2. Hero3. Mission
SECONDARY ACTION
7. Lead Magnet8. Origin Story9. Final CTA
10. Footer
Each section tells a different story…
Download the complete framework with examples at: louderagency.com
3 Stories to Tell on Your Homepage
Potential Customers - Transformation StoryExisting Customer - Social Proof StoriesYour Origin Story - Empathy & Authority
WORKSHOP TIME!
HEROYour high-converting homepage should
tell a story of transformation.
Identify your customer’s transformation.
Who is your ideal customer?
Your ideal customer’s life before they come to you:
1. How do they describe what they want?2. What problems do you solve for your customer? 3. How does this problem make them feel?
Your ideal customer’s life after they come to you:
1. What tangible benefits or outcomes do they experience?
2. How does their daily life look different?3. How do they feel after working with you?
Tell the story of transformation.
1. Benefit-forward Headline that speaks to the customer transformation
2. “How” Headline that states how you help people achieve that transformation
Examples:
Encounter God. Grow closer together. Never get bored.
GOSPEL-FOCUSED CAMPS & EVENTS
Together Building Stronger Foster and Adoptive Families
Giving you the parenting tools you need to help transform your home
Scale Your Business. Find Your Freedom.The BusinessAccelerator coaching program helps
you enjoy the rewards of a growing company without the pressure of doing it yourself.
SHARE TIME!
VALUE STACKYour high-converting homepage should highlight audience-focused brand pillars.
Identify your differentiators.
1. What is your unfair advantage? 2. What is one thing you have or do that
others cannot copy? 3. What’s one thing your customers are
surprised about after working with you?4. Why do people want to work with you
instead of anyone else?
Examples:
Never lift a finger.
From initial design through installation, we’ll take care of every last detail so you can finally stop
stressing about your landscape and start enjoying it.
Learn strategies that heal and actually work.
Traditional parenting strategies may do more harm than good. Learn specific attachment-based,
trauma-informed strategies so you can connect with your child and confidently meet their unique needs.
Have more “light bulb” moments with easy-to-understand, clear-language content that
succinctly explains complex medical material.
Tell the story of how your differentiators make your customer’s life better.
SHARE TIME!
Assess your “above the fold” messagingusing the Big 4 Questions:
1. Who are you? 2. What do you do? 3. Why should I care? 4. What should I do next?
Does your messaging pass these critical tests?
1. “We/You” test? 2. “Headline” Test
NOW WHAT?
DIY: Assess & Update Your Homepage Messaging
1. Download the 10 Essential Elements to a High-Converting Homepage at louderagency.com
2. Are you telling all three stories?3. Do you need to add/remove elements?4. Does your homepage answer the “Big 4” Questions?5. Does it pass the “We/You” test and the “Headline” test?6. Schedule time to finish your Hero and Value Stack7. Schedule time to implement your new messaging
