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Manage your own and third-party product catalog To build more complex solutions, you need to expand and diversify your portfolio of offerings. This becomes a challenge when you manage a catalog of different types of products across disparate systems. To deliver them across your channels, you have to manage different integrations and constantly update them, which costs you a lot of time and money. System integration difficulties It is hard to convince your internal teams to invest in modern technology because of the implications of integrating your current systems with new solutions. It will take a lot of time to build integrations so legacy systems can talk with new technology, which is a big reason why its hard to adopt new technology. Simplify how you manage your catalog of products and services Onboarding isn’t standardized When you want to add new products to your portfolio, it is done in an ad hoc fashion using multiple tools rather than in a standardized way. This slows your time to market for these new solutions and increases the workloads of your product and sales teams. Hampered scalability Onboarding and managing the catalog results in a lot of work, using up valuable resources that could be used to support other areas of your business. By reducing the workload required to onboard new products, you can achieve greater scalability. Defragment your catalog Instead of using multiple tools, marketplaces, and spreadsheets to manage product offers and your partner products, you should instead use one platform to manage and integrate them all. This would allow you to simply manage and distribute your products through any channel. By standardizing product onboarding, you can thereby capture all the necessary product information and content. This content you can make available to your partners to accelerate their go-to-market effort and ensure that you are delivering consistent customer experience. And lastly, with CloudBlue, you can take advantage of our ecosystem and quickly expand your catalog with a single contract while streamlining how you manage your current partners. www.cloudblue.com

Messaging Guide Manage your own and third-party product ...€¦ · Messaging Guide 3 Use Case Narrative You’re managing your catalog manually via spreadsheets and managing separate

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Page 1: Messaging Guide Manage your own and third-party product ...€¦ · Messaging Guide 3 Use Case Narrative You’re managing your catalog manually via spreadsheets and managing separate

Manage your own and third-party product catalog

To build more complex solutions, you need to expand and diversify your portfolio of offerings. This becomes a challenge when you manage a catalog of different types of products across disparate systems. To deliver them across your channels, you have to manage different integrations and constantly update them, which costs you a lot of time and money.

System integration difficulties It is hard to convince your internal teams to invest in modern technology because of the implications of integrating your current systems with new solutions. It will take a lot of time to build integrations so legacy systems can talk with new technology, which is a big reason why its hard to adopt new technology.

Simplify how you manage your catalog of products and services

Onboarding isn’t standardized When you want to add new products to your portfolio, it is done in an ad hoc fashion using multiple tools rather than in a standardized way. This slows your time to market for these new solutions and increases the workloads of your product and sales teams.

Hampered scalability Onboarding and managing the catalog results in a lot of work, using up valuable resources that could be used to support other areas of your business. By reducing the workload required to onboard new products, you can achieve greater scalability.

Defragment your catalog Instead of using multiple tools, marketplaces, and spreadsheets to manage product offers and your partner products, you should instead use one platform to manage and integrate them all. This would allow you to simply manage and distribute your products through any channel. By standardizing product onboarding, you can thereby capture all the necessary product information and content. This content you can make available to your partners to accelerate their go-to-market effort and ensure that you are delivering consistent customer experience. And lastly, with CloudBlue, you can take advantage of our ecosystem and quickly expand your catalog with a single contract while streamlining how you manage your current partners. www.cloudblue.com

Page 2: Messaging Guide Manage your own and third-party product ...€¦ · Messaging Guide 3 Use Case Narrative You’re managing your catalog manually via spreadsheets and managing separate

Hyperscale platform Use powerful platform technology to successfully launch, manage and scale your marketplace(s) with omni-product onboarding, and multi-tier deployment.

Ecosystem management Join the CloudBlue ecosystem or build your own community from one platform, where you can manage all your vendors, partners, and resellers.

Multi-channel distribution Set up and distribute your catalog through your external (direct and indirect) channels and manage your internal procurement all from one platform.

Omni-product management Onboard, bundle, manage and define all the products in your portfolio, from technology goods to SaaS, IaaS and XaaS.

CloudBlue Catalog Add your products and services to the CloudBlue Catalog for potential exposure to 2 billion end customers or choose from 120+ best-of-breed syndicated products.

Extensibility with any system CloudBlue can integrate with any homegrown or third-party commerce system, subscription management system or ERP tools.

What makes CloudBlue different?

“Our customers want to be in the cloud — it’s the future. CloudBlue Syndication makes it easy and fast for us and our customers. We can begin selling new services more quickly, and our customers can easily access the portal and shop for what they need.” Göran Gustavsson, COO

Advania offers its customers a wide range of cloud services and other business solutions but spends significant time negotiating terms with each service provider and more time integrating services into its platform.

With the help of CloudBlue, the company was able to deliver new services with faster time to market and time to revenue. This allowed them to quickly grow its market share and reduce their back-office administration.

Advania differentiates offerings

CloudBlue Commerce CloudBlue Commerce is a multi-tier commerce platform that allows you to launch marketplaces to partners, resellers and end customers.

CloudBlue Connect CloudBlue Connect is a catalog and channel management platform support all product types, from technology goods to SaaS, IaaS and XaaS.

CloudBlue Services CloudBlue’s Professional Services optimize CloudBlue technology and help you integrate it with your systems.

CloudBlue Solutions

844-957-2708 [email protected]

80,000 active resell partners 30 million cloud subscriptions 2 billion potential end customers

CloudBlue delivers a hyperscale platform with hypergrowth products and services and access to a hyperconnected ecosystem of 200+ top-selling vendors, 200+ leading brands and over 80,000 partners globally.

About CloudBlue

200 leading-brand customers including120 pre-integrated products including