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Messaging: Challenges & Solutions. Eddie Borges Communications Director / PIO NYS Office of Children and Family Services (OCFS). Emerging Technologies. 1. NYC (7,433,820)* 51. Buffalo (631,120) 57. Capital District (556,750) 80. Rochester - PowerPoint PPT Presentation
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Emerging Technologies
Messaging:Challenges & Solutions
Eddie BorgesCommunications Director / PIO
NYS Office of Children and Family Services (OCFS)
NIELSEN US MEDIA MARKETS
1. NYC (7,433,820)* 51. Buffalo (631,120) 57. Capital District (556,750) 80. Rochester (390,580) 81. Syracuse (388,000)
93. Burlington Plattsburgh (331,320) 157. Binghamton (138,390) 169. Utica (106,280) 175. Elmira (96,090) 177. Watertown (94,960) * TV Households
Challenges
• Controlling Message • Delivering Message
Challenges Solutions
• Controlling Message • Delivering Message
• Search Engine Marketing & Optimization (SEMO)
Challenges Solutions
• Controlling Message • Delivering Message
• Search Engine Marketing & Optimization (SEMO)
o Websiteo Wikipediao YouTube
Challenges Solutions
• Controlling Message • Delivering Message
• Search Engine Marketing & Optimization (SEMO)
o Websiteo Wikipediao YouTube
• Web 2.0 toolbox
o Case Study 1
Bridges to Health
Challenges Solutions
• Controlling Message • Delivering Message
• Search Engine Marketing & Optimization (SEMO)
o Websiteo Wikipediao YouTube
• Web 2.0 toolbox
o Case Study 1 Bridges
to Health YouTube
Challenges Solutions
• Controlling Message • Delivering Message
• Search Engine Marketing & Optimization (SEMO)
o Websiteo Wikipediao YouTube
• Web 2.0 toolbox
o Case Study 1:
Bridges to Health YouTube Itunes
First Month:
10,000 hits!
Challenges Solutions
• Controlling Message • Delivering Message
• Search Engine Marketing & Optimization (SEMO)
o Websiteo Wikipediao YouTube
• Web 2.0 toolbox
o Case Study 2:
Transforming Juvenile Justice
CAVEAT
Web 2.0 Tools are not to be used to replace proactive communications, but to complement them.
Challenges Solutions
• Controlling Message • Delivering Message
• Search Engine Marketing & Optimization (SEMO)
o Websiteo Wikipediao YouTube
• Web 2.0 toolbox
o Case Study 2:
Transforming Juvenile Justice Wikipedia YouTube Facebook
Why Facebook?
Web 2.0: Looking Ahead @ OCFS
• Optimize Facebook • Website Redesign
• Further Exploit YouTube
• Explore Hulu
• Experiment with Google Wave
• Implement Instant Messaging & Texting
• Increase Agency Transparency